8 days ago by Keith

What do you know about the Rotary Club? Oh sure, you’ve driven into some town and seen the club’s sign someplace near the “Welcome to Nowhere” sign telling you that they meet on Wednesdays at the diner. But how much do you really know about them? If you’re like me, not a [...]

Consult Keith - consultkeith.com · 8 references

9 days ago by legion6

Campaigns are conversations! One thing that came through very clear in reading this, this, and this was that the Obama campaign reached out to every possible supporter they could. “Our goal is to make sure that each supporter online, regardless of where they are, has a connection with Obama” – Scott ...

MuldoonSix - muldoonsix.wordpress.com · 7 references

12 days ago by katielancos

I came across an excellent blog posting by Lora Kratchounova, aka “Scratch” – an industry marketing and media guru – addressing Zipcar’s unparalleled marketing success. Over the past 9 years, Zipcar has built more than just a revolutionary product – they built a brand. Through their intriguing marke ...

Juiced Box - juicedbox.wordpress.com · 5 references

13 days ago by Alias

En Espagne, comme dans d’autres pays, le gouvernement travaille sur une loi du genre “défense de l’économie numérique” qui, comme presque toujours, ne sert à rien d’autre qu’à protéger des vaches à lait qui en sont encore à se plaindre que la radio a tué le théâtre, ou quelque chose dans ce got-là. ...

Blog à part: troisième ... - alias.codiferes.net/wordpress · Rank: 133,079 · 7 references

17 days ago by Megan Hueter

Image credit: http://thinkwinemarketing.wordpress.com/ This blog post is part of my ongoing weekly series discussing the role of social media and female athletics. It’s also a class requirement for a course I’m taking at John’s Hopkins University. In short, Cluetrain Manifesto by Levine, Locke, Sear ...

...Because I Played Sports - becauseiplayedsports.com · Rank: 137,699 · 38 references

17 days ago by contentnow

Rolling into town this week is Kevin Werbach’s Supernova at Mission Bay #SN09, Scott Kirsner’s Building Audiences at BAVC, and Ken Goldberg’s Future of the Forum at UC Berkeley. Meanwhile in Vegas, the International Film & Music Festival Summit will be training screeners and festival directors, chat ...

Content NOW - contentnow.wordpress.com · Rank: 152,472 · 10 references

17 days ago by Steve Sammartino

I was asked to answer a few questions at a talk I gave last week at the Nationwide Networking Event. It was aimed at Small businesses with the topic about new media and the advantages of being small. I thought it was a nice snippet of ideas worth sharing here. Q: What type of changes can we expect f ...

Start Up Blog - startupblog.wordpress.com · Rank: 33,114 · 85 references

23 days ago by Erin

My grandmother moved in with my mom in the eary 1990s, and Mom jokes the household suffered instant memory loss. Nana completely forgot that my mom was an intelligent woman who had travelled the world, worked and raised a family. Mom quickly forgot what it was like to finish a story by herself. “Tha ...

Mature Marketing Matters - creatingresults.com/knowledge · 3 references

24 days ago by Lauren Fisher

I first attempted this post on my old blog but I’d like to re-examine it and take the subject a bit further. Many companies talk about the importance of being transparent and communicating with their customers openly and honestly. Many say they do it, but there are still a lot of companies that don’ ...

Simply Zesty - simplyzesty.com · Rank: 3,351 · 89 references

26 days ago by susan

I am reading The Cluetrain Manifesto which was written in 1999-2000. Some of the points include ”Markets are conversations,” “Markets want to talk to companies,” and “Markets consist of human beings, not demographic sectors.” This is the crux of Web 2.0, prophetically described 10 years ago. Doc Sea ...

Susan's Blog - susanrb.wordpress.com