79 days ago by Matthew Umbro

I am going back to the basics with this entry and discussing how to write text ads that will garner clicks. Too often I see ineffective ad copy that leads to low click-thru-rates (CTRs). I will share why it is necessary to include your targeted keywords in your ad copy and techniques to make your ad ...

The PPC Blog by Matthew Umbro - theppcblog.com · 1 reference

107 days ago by lariat

A common misconception about pay-per-click (PPC) advertising is that the goal is to get the maximum number of people to click on your ad. In other words, the higher the click-thru-rate (CTR) the better. This strategy is not only not the goal, it’s the road to the poor house. Since you are paying for ...

Lariat Group - lariat-group.com