Blogs1 - 1 of 1 recent posts for tag:click-thru-rate
23
Nov
2009
Writing PPC Text Ads that Matter

10 hours ago by Matthew Umbro

I am going back to the basics with this entry and discussing how to write text ads that will garner clicks. Too often I see ineffective ad copy that leads to low click-thru-rates (CTRs). I will share why it is necessary to include your targeted keywords in your ad copy and techniques to make your ad ...

The PPC Blog by Matthew Umbro - theppcblog.com