6 days ago by Kelly Lorenz

In the first post in this series, I posed some questions you should be asking yourself when reviewing and analyzing your message reports. In the next couple of blog posts, I’d like to cover some tips and ideas around what to test to lift your engagement metrics: opens, clicks and conversions. Consid ...

Bronto Blog - blog.bronto.com · 5 references

15 days ago by Curtis Seare

There are many different metrics that one could use to try and measure the effectiveness of online advertisement. Some of the most common include click-through rate and impressions. These are not necessarily, however, the most important or relevant. Before we jump in and start tracking the most obvi ...

Winning with Marketing ... - vaultanalytics.com/marketinganalytics · 2 references

20 days ago by keepersacc

In the world of emails, there are 2 critical stats – Open rates and click through rates. These are probably the most important factors to your e-marketing campaign. In a previous post, I told you how to optimize your open rates. In this post, I will tell you how to optimize your click-through rates. ...

Keepersacc's Blog - keepersacc.wordpress.com · 2 references

27 days ago by Kelly Lorenz

Do you know what your data is telling you? For this post, I’d like to drill down into what your opens, clicks and conversions are saying. This information will provide you insight into what your subscribers are doing with your campaigns and this blog post series will give you some advice on how to p ...

Bronto Blog - blog.bronto.com · Rank: 29,753 · 67 references

30 days ago by Silvia Luna

Este concepto también hace referencia al porcentaje que se obtiene diviendo el nmero de banner que se pinchan en relación al nmero de banner que se muestran. Actualmente este click-through suele estar comprendido entre el 1 y el 2%, es decir, que si el banner se muestra 100 veces, sólo 2 personas pi ...

Glosario de Publicidad de ... - glosariopublicidad.com · Rank: 181,542 · 5 references

37 days ago by Susan Jahns Moore

Now that online users are clicking on display ads less and less, should we lower our expectations of online advertising and place less value on the click-through? According to a 2009 study by Starcom USA, the number of people who click on display ads in a month has fallen from 32% of Internet users ...

Clear and Simple - westend-marketing.com

44 days ago by Ivory King

The value of the click as a metric of advertising success took a serious knock from the analysis of a report released this month. The growing irrelevancy of click-through measurement was charted over nearly two years. “A click means nothing, earns no revenue and creates no brand equity. Your online ...

L'Atelier US : The ... - atelier-us.com · Rank: 56,334 · 82 references

45 days ago by corinnawitt

Tweet this GroupM Search and comScore just released the results of a study examining the relationship between social media exposure and search behavior. Consumers were divided into 3 segments. Segment 1 was only exposed to a brand’s paid search. Segment 2 was exposed to social media, relevant to a b ...

Online Marketing Consultancy - onlinemarketingconsultancy.wordpress.com

46 days ago by mkabele

If you have set up a brand page on Facebook to attract fans, when do you typically post status updates? If you’re posting quickly at the end of the week on Friday, or from the comforts of home on Saturday (because you “forgot” to post this week), you’re wasting your time. According to an emarketer.c ...

Mkabele's Blog - mkabele.wordpress.com · 2 references

48 days ago by andy

A lot can happen in a week. My sister is now married, I have improved my Wii Fit age from 45 to 25, and click-through rates are officially useless. Hang on, only one of those comes as a surprise… There’s been a lot of debate about metrics, brand awareness and how your online business can make money ...

Internet Marketing Ireland - internet-marketing-ireland.ie