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The future face of mobile banking
18 minutes ago
by Maija Klarin
This isn’t mobile banking in the iphone app sort of way. It’s an innovative look at credit cards of the future. Live Checking Card, which displays the user’s accumulated spending amount immediately after each purchase, won the Red Dot Award in the Productivity category for merging portability and mo ...
The Story - creative-brand.com/thestory · 1 reference
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Weak economy impacts how you market your business.
2 hours ago
by bakercreative
“It has obviously been a year of a lot of uncertainty,” Beech said. “Am I going to have my job? Am I going to have my house? What’s next? So what’s important is staying authentic, staying consistent.” One example is the firm’s Blueprint set of tools to help people better manage money–a way of emphas ...
Bakercreative's Blog - bakercreative.wordpress.com · 2 references
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2010 Personal Branding Predictions
2 hours ago
by Author
Dan Schawbel lays out his 2010 personal branding predictions including: 1) Transparency across the web from social networks to search engines and back. 2) More people understanding their brand 3. . .
NetworksLinks - networkslinks.com
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What is a brand?
2 hours ago
by AdanPartington
Can you definde a brand? Just think about it for a second....what is it for you, a logo or a design.... A brand is much more than that. This is Seth Godin's definition: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to ...
AdanPartington.com - adanpartington.com · 1 reference
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puma: love=football?
2 hours ago
by branding=m3
i dunno … maybe you have to be a diehard football (i.e., SOCCER) fan to get the point of this viral spot. perhaps this is a lesson in how messages can be closely tied to certain cultures (or maybe subcultures). but i spent a good 1:45 thinking that this was a beer spot. then again, maybe i’m just cr ...
branding=m3 - brandingm3.wordpress.com
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An Education in PR, from the Vineyard
3 hours ago
by Minette
By Minette Yao This past Saturday, Terlato Wines International concluded a National Brand Campaign Contest at Duke University, asking students for their expertise on marketing, “Do you have what it takes to develop a national brand communications campaign for Tangley Oaks Wine?” The challenge was to ...
Raleigh Public Relations - raleighpublicrelations.com · 9 references
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kia: how you like me now?
3 hours ago
by branding=m3
talk about resonating! as much as skittles has made quirkiness into a unique selling proposition, it seemed kia took the same path in this super bowl spot. the music (was that james brown?) certainly got your attention and the characters were kinda cute (except maybe for the creepy hot tub scene); b ...
branding=m3 - brandingm3.wordpress.com
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Apartment Therapy loves the Herman Miller Setu - Capsule still loves the name
3 hours ago
by Yvette @ Capsule
Although Capsule didn't have anything to do with the physical construction of the gorgeous Herman Miller Setu chair, we can't help but feel like its our baby - because we named the thing. We were intrigued by its unusual spine as soon as the prototype arrived at our Minneapolis office, and t ...
CapsuleBlog - capsuleshak.typepad.com/shaktalk · 2 references
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Ni ahí con el Super Bowl
3 hours ago
by Procorpia
¿A quién le importa el Super Bowl (o “Supertazón”, como le decían en las traducciones mexicanas de las películas de la tevé abierta)? Por estos lados, no a mucha gente, eso está claro. Pero en EE.UU. y sus alrededores, a muchísima. Cada vez más. La transmisión televisiva del partido final de la temp ...
Procorpia - procorpia.wordpress.com
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