Blogs1 - 3 of 3 recent posts for tag:brandedcontent
11
Sep
2009
Easy to Assemble

97 days ago by adamcrowe

'Easy to Assemble follows Illeana Douglas as she quits her Hollywood career and goes to work at IKEA Burbank in an attempt at a ‘normal life.’ However your past is often more difficult to leave behind than you think. Especially when Hollywood craziness with its gossip columnists, stalkers and celebr ...

Adam Crowe - delicious.com/adamcrowe · 160 references

The New York Observer -- Brand-tastic! Ben Silverman Might Look Back to Find ...

97 days ago by adamcrowe

'Consider Illeana Douglas’ Easy to Assemble, a Web show written and produced by Ms. Douglas, who stars as an Ikea worker trying to escape showbiz. Ikea signed on as a sponsor, and marketing head Magnus Gustafsson joined to oversee story lines and plot outlines. Yet, for the most part, they let Ms. D ...

Adam Crowe - delicious.com/adamcrowe · 160 references

04
Jun
2009
Brand Republic -- Ridley Scott unveils ad-funded UGC venture

196 days ago by adamcrowe

'Ridley Scott is launching a project called Purefold that will harness user-generated content, RSA directors, scriptwriters and online aggregators to create brand-funded premium quality online TV programmes. Described as an open licence cross-platform franchise, Purefold works by scanning social net ...

Adam Crowe - delicious.com/adamcrowe