Brand Republic -- Ridley Scott unveils ad-funded UGC venture  share 35 days ago by adamcrowe 'Ridley Scott is launching a project called Purefold that will harness user-generated content, RSA directors, scriptwriters and online aggregators to create brand-funded premium quality online TV programmes. Described as an open licence cross-platform franchise, Purefold works by scanning social net ... Adam Crowe - delicious.com/adamcrowe |
