15 days ago by Chris Abraham

To follow up on my last post, Being pretty isn’t enough for social media success, I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of this sort of isolationism: invitational and exclusionary. They both mean you don’t venture outsi ...

Chris Abraham - chrisabraham.com · Rank: 104,824 · 203 references

17 days ago by Chris Abraham

To follow up on my last post, Being pretty isn’t enough for social media success, I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of this sort of isolationism: invitational and exclusionary. They both mean you don't venture outsi ...

The Social Schmuck - socialschmuck.com · Rank: 67,428 · 2 references

38 days ago by growmap

Murray Newlands Murray Newlands of Influence People is producing a new series of high quality interviews on the Future of Engagement. In this 8 minute video, Murray interviews Chase McMichael, founder and CEO of Infinigraph, for answers to these questions: How do brands identify influencers? If some ...

GROWMAP.COM - growmap.com · Rank: 18,654 · 307 references

38 days ago by Chris Abraham

It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This [...] It’s always a tou ...

Chris Abraham - chrisabraham.com · Rank: 67,318 · 313 references

38 days ago by Chris Abraham

It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This [...]

The Social Schmuck - socialschmuck.com · Rank: 67,428 · 2 references

45 days ago by Andy Sernovitz

Lame: Generic can of popcorn with sender’s logo on a sticker. No card. Clearly they just handed a mailing list to catalog and gave zero thought to their customers or relationships. Awesome: Johnson Gray Advertising’s bizarre are wonderful Olf the Troll. I can’t explain it, but it did exactly what it ...

Andy Sernovitz | Damn, I ... - damniwish.com · Rank: 10,630 · 293 references

53 days ago by Whitney

The topic of pitching bloggers comes up a lot in our industry. Every social media and/or blogging expert you talk to will probably give you a different answer on how to best work with bloggers. We thought we’d go straight to the source on this one to settle a few questions once and for all. Gina the ...

Don't drink the koolaid - dontdrinkthekoolaidblog.com · Rank: 111,216 · 123 references

59 days ago by Chris Abraham

In response to The Social Media News Release explained in detail, Jonathan Rick asked me, “Isn’t this essentially the same thing that Pitch Engine offers?” Jason Kintzler then added, “Yes Jonathan, exactly! Did I mention you can do it all for free?!” (See Socialmedia.biz's earlier writeup on PitchEn ...

The Social Schmuck - socialschmuck.com · Rank: 67,428 · 2 references

61 days ago by Hannah DeMilta

Last Thursday we hosted The Blogger Relations Forum. It was an event for bloggers, brands, and agencies to discuss working together and what’s happening in this online space. The question “What makes a blogger want to write about a brand or campaign?” was asked during the mummy blogger panel. The pa ...

Switched On Media - switchedonmedia.com.au · 7 references

64 days ago by Chris Abraham

Last week I dissected a blogger outreach pitch email line-by-line in A detailed analysis of a perfect blogger pitchas a way of proving that no matter how brief and conversational one of Abraham Harrison‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time ...

Chris Abraham - chrisabraham.com · Rank: 67,318 · 313 references