17 hours ago by taskusadmin

Person Smarts Alfred Lin As COO of one of Zappos - one of the smartest social media companies - Alfred Lin has demonstrated his social media smarts in 2009. In July, TechCrunch raved about Lin pointing out that every company he has been a part of has been acquired for more than a quarter billion dol ...

Smarter Social Media - smartersocialmedia.com/blog · Rank: 198,891 · 7 references

1 day ago by Aaron_Strout

The other day, my boss handed me a recent AdAge article by B.L. Ochman titled Two Questions Every Marketer Should Ask Its Social-Media Agency. He didn't say anything but he had a smile on his face as he laid the article on my desk. The reason for the smile? B.L.'s two questions 1) Do they [the agenc ...

Citizen Marketer 2.1 - blog.stroutmeister.com · Rank: 68,249 · 126 references

10 days ago by taskusadmin

Over the past month the entire Smarter Social Media team has been hard at work preparing our first annual list of the 100 Smartest People in Social Media. Today we are very excited to debut the first 25 people on our list. We have not ranked the 100 members of the list individually, as they represen ...

Smarter Social Media - smartersocialmedia.com/blog · Rank: 198,891 · 7 references

45 days ago by tomob

Yesterday BL Ochman published a blog post titled: 10 Things Social Media Can’t Do. This post went viral among a certain community on Twitter – you know who you are. BL was surprised that this post got something like 4,000 ReTweets which is remarkable. Why the huge response? I think it is because one ...

A Human Voice - humanvoice.wordpress.com · 81 references

52 days ago by Joan

Occasionally, I’ll get a call from somebody who thinks it might be “fun and interesting” to be in the world of PR, or a publicist. But they don’t want to go back to college and spend more than $50,000 on a degree in PR or communications. So they ask me what the best way is to break into the business ...

The Publicity Hound's Blog - publicityhound.net · Rank: 70,166 · 107 references

58 days ago by Suzanne Lowe

Do corporate silos actually offer a company some benefits? Well, yes, they can. For the opportunity to talk about this issue, I offer my gratitude to BL Ochman. BL is the only person to ask me that question (the very first one she asked in her just-posted interview with me) regarding the concepts in ...

Expertise Marketplace - ... - expertisemarketing.typepad.com/marketplace · 7 references

122 days ago by Heidi Miller

[Cross-posted to Spoken customer service blog] Last week, the amazing Internet marketer and blog strategy consultant B.L. Ochman posted this Tweet: Truer words were never spoken! She went on to blog about the particular customer service experience she was referring to, an hour-long saga [correction ...

Talk It Up! - talkitup.typepad.com/weblog · Rank: 27,009 · 82 references

143 days ago by Greg Clausen

Fasten your seat belts, the truth is coming, and the truth hurts. And BL Ochman speaks the truth in the blog, whatsnextblog.com. I checked out a lot of the top-rated blogs on the AdAge 150 List. Most of them were creative-focused. Now don’t get me wrong, I enjoy a clever commercial as much as the ne ...

New Media Drivers License - newmediadl.com · 7 references

155 days ago by dbinkowski

I’ve been reading a lot of posts and tweets about how companies need to “get with the times” and stop thinking about social media from a short-term perspective. BL has a post that outlines some of the short term thinking that’s gone on in the evolution and embrace of the medium. Let’s get something ...

David Binkowski.com - davidbinkowski.wordpress.com

166 days ago by Stuart Foster

This was a big week for The Lost Jacket with Carla joining the team and the revamp/renewal of a variety of different features (doubling our content didn’t hurt either). However, next week will likely be bigger and more important. We aren’t done with the revamp and expansion here by a long a shot and ...

The Lost Jacket - thelostjacket.com · Rank: 50,066 · 129 references