6 days ago by admin

Marketing Partner No matter what business you’re in, you’re really in the business of marketing. If your business depends on the acquisition of customers and the continued service to existing customers … your business is marketing! It doesn’t matter if you sell chiropractic services, ‘get skinny qui ...

KickAss Copywriter - kickasscopywriter.com/blog

33 days ago by The Copywriting People

Sometimes, when I meet people they offer me a cup of tea. It’s simple but it makes me instantly warm to them. This is odd because I prefer coffee. It tells me something personal about them (that they have tea) and the mere fact that they offer it to me lets me know that my happiness is important to ...

The Copywriting People - thecopywritingpeople.blogspot.com

38 days ago by admin

I was just thinking how much Internet Marketing (IM) is like a beautiful woman. Maybe it’s a reach, but it popped in my head, so I’ll explore it. If you’ve done much by way of Internet Marketing … employing efforts to get eyeballs to your site … then I bet you’ve experienced some ways that IM is lik ...

KickAss Copywriter - kickasscopywriter.com/blog

78 days ago by Matt Ambrose

Ah, the long form sales letter. Such a bone of contention among copywriters. Many will deride their length, saying nobody has the patience to read pages of copy these days, whilst direct marketing copywriters, who test avidly, will tell you otherwise. When discussing long form copy, many people will ...

The Copywriter's Crucible - copywriterscrucible.com · 25 references

182 days ago by George

It happens a lot. Companies invest in lots of content, online ads and social media marketing only to see disappointing results. When this happens, they say this stuff doesn’t work and should stick to traditional marketing strategies. For these types of companies, they might be missing some key eleme ...

George Passwater - georgepasswater.com · 6 references

193 days ago by Matt Ambrose

Sooo, the new website is up and running, after a few minor technical hitches. On the home page you’ll see I’ve followed through with the idea/threat of switching to promoting myself as an agency. Along with the elevated sense of self importance, I’m hoping it will push me up higher into the big leag ...

The Copywriter's Crucible - copywriterscrucible.com · 25 references

204 days ago by Mac McIntosh

This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services. Meet Meryl Evans, one of our email copywriting experts. Meryl is a professional writer an ...

Sales Lead Insights - sales-lead-insights.com · 70 references

212 days ago by admin

You have a BIG project to get done, and you need a good copywriter, with a track record of writing copy that SELLS. You finally find her, but you don’t really know how to ensure you get the best job for the money. You’re not sure how to even relate to a copywriter. How does she work? What does she n ...

KickAss Copywriter - kickasscopywriter.com/blog

217 days ago by admin

Have you heard? Surely you got the memo … no? Oh that’s too bad because there was a new House bill (HR 2411) just introduced on July 6th, called “Reduce America’s Debt Now Act of 2011.” This catchy, patriotic, little phrase is designed to hoodwink the American people into thinking it is OUR responsi ...

KickAss Copywriter - kickasscopywriter.com/blog

219 days ago by admin

The first things most of us think about when we hear the name, Benjamin Franklin, may be his crucial role in the colonies’ rebellion against Great Britian or his vital contribution as a member of the Continental Congress. Or as a senior member of the Constitutional Convention. But few probably assoc ...

KickAss Copywriter - kickasscopywriter.com/blog