Auguri Subvertising!! Compie due anni la rivista on line più nota del panorama non convenzionale e festeggia con la realizzazione di un numero 23 veramente ricco di approfondimenti, notizie e spunti di riflessione. Nuovo nell’impostazione grafica e anche nella formazione, Subvertising si dimostra an ...
When Philadelphia Eagles’ tight end Brent Celek scored a touchdown against the Dallas Cowboys earlier this month, his end zone celebration set off a marketing firestorm. Celek struck a “Captain Morgan” pose because the rum company was offering to donate $10,000 to the Gridiron Greats Assistance Fund ...
Remember that kid in your junior high class that always got in trouble, but never really got in trouble because he always knew how far he could push the limits – and never quite went beyond that point? He was always able to smile and joke his way out of trouble. Well, in today’s marketing world, tha ...
As we move towards the end of what has been a challenged year for many in the brand activation side, we are seeing more and more unique ambush plays and creative sponsorship partnerships designed to extract every dollar, or generate dollars and interest, with every passing day. The moves are probabl ...
Решил опубликовать новый раздел «Мои услуги» что я делаю и по каким вопросам могу помочь. В разделе указаны контакты по которым вы можете обратится по вопросам. И как я уже писал «Деньги не главное»
This past Sunday night featured an NFL first and an NFL last, an on-field advertising ambush. The Philadelphia Eagles’ tight end Brent Celek scored a TD and busted out the famous Captain Morgan Pirate pose in the end-zone. With almost 22 million viewers watching, the NFL has never seen anything like ...
The NFL has quickly put the kibbosh on a guerilla marketing campaign engineered by rum-maker Captain Morgan. Ads in which people engineer a brilliant and ballsy solution to a problem or challenge, then striking the “foot up on a barrel” signature Captain Morgan pose, are fairly well known in the US. ...
Are you looking for new ways to leverage the Olympics? Are you looking for ways that Canada and the rest of the globe are gearing up for the 2010 Olympic Games? With the 2010 Vancouver Olympics taking place officially less than 100 days away, many official Olympics partners and ambush marketers are ...
Are you looking for new ways to leverage the Olympics? Are you looking for ways that Canada and the rest of the globe are gearing up for the 2010 Olympic Games? With the 2010 Vancouver Olympics taking place officially less than 100 days away, many official Olympics partners and ambush marketers are ...
Sabe o que é um outdoor em uma avenida que passa cerca de 100.000 carros diariamente? NADA! Podemos analisar diversos fatores: Os condutores dos carros que passam na avenida em questão realmente prestam atenção no outdoor ou prestam atenção no trânsito? Existem outros outdoors nas proximidades fazen ...
