1 day ago by bcama

Locals, tourists, media, sponsors and non-sponsors will be descending onto this Village of Vancouver over the next few weeks for one of the world’s biggest sporting events. And while this blog’s title may or may not be a veiled reference to the 100,000 free condoms distributed to the participants, i ...

BCAMA marketline - bcamamarketline.com

7 days ago by Luke

VT: The lowdown on the top (mostly) marketing related virals every Tuesday: 1. Nike Hit The Target Featuring Wayne Rooney, a clever viral that reinforces just how good the new Nike football boot. 2. Ask Social Media I don’t like posting ad’s of brands that are unknown here in Ireland. However I thou ...

LAB: Luke Abbotts Blog - mrlukeabbott.com

11 days ago by Jon Heshka

Marketing magazine just published a piece I wrote entitled, ‘Rules and Rogues – VANOC’s approach to ambush marketers may keep the lawyers happy but the strategy is backfiring.’ Here are a few excerpts: ———- The Vancouver Organizing Committee has got its staid knickers in a knot over Lululemon’s new ...

The Sports Law Canary - sportslawnews.wordpress.com · 2 references

15 days ago by jmassuda

Anyone who watched the AFC and NFC Championship games saw Walmart commercials galore, advising viewers to save money and stock up on supplies to be party ready for the game. Most companies that ambush are smart enough not to engage in trademark infringement, but the viewers don’t necessarily underst ...

The SportsLawyeress' Blog - sportslawyeress.wordpress.com

16 days ago

Ambush marketing “Walaupun sebagian orang menganggap bahwa strategi ambush marketing tidaklah etis, namun kenyataannya strategi ini tetaplah legal. Maka, strategi ambush marketing akan tetap menjadi salah satu strategi pemasaran yang efektif. Terutama menjelang perayaan even-even besar” . Coba lah s ...

gudangupil.com - gudangupil.com

18 days ago by Dr_Who

E’ difficile farci caso, ma agli occhi dei più attenti non è sfuggito. C’è chi esterna la sua voglia di abbonarsi. Che dire? Una attività di marketing non convenzionale con la tecnica dell’ambush: ecco come attrarre nuovi prospect. C’è anche la possibilità di diventare “fan” su Facebook … Una intere ...

DR_WHO - drwho.it · 113 references

20 days ago by Chad Dowle

Ambush marketing is likely to become increasingly relevant in the Middle East as the region attempts to establish itself on the international sporting stage. Ambush marketing is exactly that, a surprise assault by one party on the rights of another through targeted marketing activities. At its simpl ...

The Brief Magazine - thebriefonline.com

20 days ago by Eduardo Pizzetti

Em diversos locais de Manhattan/NY, foram colocados papeis com uma mancha vermelha semelhante a sangue com a mensagem: “Da próxima vez, mude sua lâmina”, e em outdoors e outros tipos de mídias, foram colocados pequenos pedaços de papel, também com manchas semelhante a sangue, lembrando aquele velho ...

TROPA :: Marketing de ... - guerrilhaemcriciuma.com · 1 reference

22 days ago by Darren Olivier

The Bidvest Wanderers Cricket Stadium, affectionately known as the "Bullring" because of its intimidatory atmosphere, is a relatively small ground with steepish stands capable of accommodating 35000 passionate cricket fans in the heart of Africa’s commercial capital - Johannesburg. Add to this, dram ...

Afro-IP - african ... - afro-ip.blogspot.com · Rank: 70,349 · 17 references

32 days ago by Stuart Freen IPilogue Editor

Stuart Freen is a JD candidate at Osgoode Hall Law School. Vancouver-based yoga sportswear company Lululemon introduced a new line of national-flag themed clothing late last month, just in time for the 2010 Olympics. The new line of sweatshirts, tuques, and t-shirts features the colours of Canada, t ...

IP Osgoode - iposgoode.ca · Rank: 89,849 · 42 references