2 days ago by Joe Favorito

The debate has gone on for several years as to what the value of the live event is with regard to sports. In this age of instantaneous, multimedia applications with hundreds of applications, why do we need to watch anything live or be there in person for it? After all we can google, youtube or TiVo ...

Sports Marketing and PR ... - joefavorito.com · Rank: 94,645 · 53 references

4 days ago by Emanuele

En Avril dernier, nous avions déjà présenté un moyen d’ambush marketing très prisé: c’était à Budapest, pour la marque Head&Shoulders et cette opération d’affichage en guerilla jouait sur l’ambiguïté des panneaux pour petites annonces. Quelques mois passés et voici que l’agence Euro RSCG Zurich a dé ...

jedblogk - bande.me/blog

5 days ago by Thibaut

L’action menée par Kskill il y a quelques semaines à New York City, est une véritable action d ‘ambush marketing. Pas moins de 120 panneaux publicitaires ‘illégaux’ ont été artistiquement attaqués par le collectif. Tout d’abord, ils ont immaculé de blanc ces “zones de non droit”. Puis, ils ont laiss ...

HUSH-HUSH - hushhushfr.wordpress.com · Rank: 63,183 · 23 references

6 days ago by Joe Favorito

Many times we all get caught up in the hype…the necessity to make sure our athletes. schools and teams are associated with the big names to gives us “street cred.” However in these challenged times, the mainstream names and providers…from the drink category to media companies to apparel…are struggli ...

Sports Marketing and PR ... - joefavorito.com · Rank: 94,645 · 53 references

10 days ago by Joe Favorito

Timing is everything, whether you are an official team partner or not. Take Conagra Foods Hebrew National Hot Dogs for example. The Kosher Dog, with a few professional sports ties but not many, made a very smart play this week to tie to the Jets, the NFL and poster boy quarterback Mark Sanchez by ca ...

Sports Marketing and PR ... - joefavorito.com · Rank: 94,645 · 53 references

12 days ago by dodb

Onlangs las ik een blog van Kim Skildum-Reid getiteld ‘Why Olympic Sponsorships Aren’t Effective”, welke gepubliceerd is door Harvard Business. U vindt de blog hier. Kern van de zaak is hoe Ambush marketing de waarde van sponsoring van de officiële sponsors onderuit haalt. De auteur zoekt uit hoe hi ...

Dodb's Blog - dodb.wordpress.com

13 days ago by dodb

Chicago feels bad this week, having lost its bid to host the 2016 Olympics. After going to all the expense of making its best pitch, it stood back and watched as Rio stole the show. But some organizations that win their Olympic bids will feel even worse before the games are all over and done with: t ...

Dodb's Blog - dodb.wordpress.com

16 days ago by sillero

El fantasma del ambush marketing se cierne sobre la Olimpiada de Londes En un “conversation starter” (1) de la Harvard Business Review encuentro un tema relacionado con los Juegos Olímpicos y el “ambush marketing”. El marketing de emboscada consiste en una campaña de marketing que se sita gratis (es ...

Mercaderes Asociados - sillero.wordpress.com · Rank: 176,550 · 4 references

19 days ago by Editor- in-Chief

For businesses with limited resources (oh, who am I kidding? Aren’t we all constrained by limited resources?) Cartridge publishing creates a totally new avenue for information dissemination and customer engagement. For instance, by sponsoring a section in a newspaper or magazine, you can employ prof ...

Cartridge Publishing - cartridgepublishing.wordpress.com

25 days ago by Joe Favorito

In the 1970’s and into the 1980’s big tobacco fueled some of the most successful sports branding opportunities in history. Whether it was Phillip Morris’ support of Virginia Slims tennis or NASCAR’s Marlboro Cup, the cigarette brands created some of the most large scale and effective activation plat ...

Sports Marketing and PR ... - joefavorito.com · Rank: 94,645 · 53 references