Give ‘Em What They Want share 6 days ago by Right Media Why and how to sell performance advertising to your advertisers A few years ago, I was talking to a junior account executive on a southern California publisher sales force about pitching a cost-per-acquisition buy to one her clients who was already paying for impressions. Her immediate reaction was ... Right Media Blog - blog.rightmedia.com · Rank: 196,676 · 5 references |
Branding needs the web…and the web needs branding share 7 days ago by Andy Atherton Solid article on ClickZ last week with some insightful commentary from Nielsen Online CEO John Burbank. Mr. Burbank correctly identifies lack of brand dollars online as the source of current downward pressure on rates and publisher revenue. He’s 100% right that… Brand.net - brand.net |
Calling All Moms share 7 days ago by Damian Ghigliotty Over the past week we have been reaching out to hyperlocal and highly targeted news sites to find out what business models they use to sustain and grow their businesses (check out Matt’s post below.) One of the fastest growing trends in the blogosphere these days — along with sports, music, food and ... News Innovation - newsinnovation.com · Rank: 6,755 · 183 references |
Global Geek News Podcast #29 share 7 days ago by pcnerd37 & Share on Facebook Here are the shownotes for episode #29 for the Global Geek News Podcast. Global Geek News #29 Podcast Feed: Europe gets handset makers to agree to universal charger Next tech IPO: LogMeIn Acer set to overtake Dell as #2 PC maker The Simpsons gets higher ad rates on Hulu than on T ... Global Geek News - globalgeeknews.com · 5 references |