1 day ago by Peter Yared

This story originally appeared on CNET and is republished with permission. For the scope of this article, I am leaving all of the commentary on SOPA, PIPA, ACTA, and such aside for others much more well-versed than I to discuss. A lot of people have been asking me the same question lately: Just how ...

VentureBeat - venturebeat.com · Rank: 25 · 13888 references

5 days ago by Amanda Maffey

Yahoo!’s Right Media Exchange Adds Aol Remnant Display Inventory The Yahoo!-Aol-Microsoft deal, which lets each of the partners sell the other’s remnant display ad inventory has born its first fruit. Read the release. New Right Media Exchange North America chief Brian Silver explained to AdExchanger ...

in.media - indotmedia.com · Rank: 132,980

9 days ago by Adam Glantz

Jumptap: Android, Apps Up Traffic Rates While both iPad and Kindle traffic increased over the holidays, Kindle jumped from holding a 10% share of tablet traffic at the beginning of December to a 30% share at the start of 2012. At the same time, the iPad’s share over December shrank from 59% to 44%, ...

in.media - indotmedia.com · Rank: 132,980

10 days ago by Anna Eschenburg

At Halogen, we think a lot about the effect that automated display media is having on ad networks, advertising agencies and media buyers. Today, our executive chairman, Peter Horan, tackles the topic in a post on DigiDay. As Peter says, “We are heading into a market in which 75-80 percent of all onl ...

Halogen - blog.halogenmediagroup.com · Rank: 169,221 · 6 references

16 days ago by Jeff Kuntz

Videology Measures Offline Segments Of In-Stream Videos Can you accurately measure the impact of online video advertising on offline consumer purchases? Videology is going to try. The ad platform, formerly known as TidalTV, is entering into dual partnerships with database marketing and behavioral ta ...

in.media - indotmedia.com · Rank: 132,980

18 days ago by Adam Glantz

The Modern Agency Ad agencies are engaged in a wrenching transition, driven by technological change. The very underpinnings of the agency business are shifting, as the business confronts a variety and challenges in digital media. Digiday is embarking on a series of video interviews with agency leade ...

in.media - indotmedia.com · Rank: 132,980

22 days ago by Jeff Kuntz

Vibrant Acquires Image Space Media Vibrant Media, the global leader in premium contextual advertising, announces today the acquisition of Image Space Media (ISM), the in-image advertising technology company. The deal is part of Vibrant Media’s mission under new CEO, Cella Irvine, to expand upon its ...

in.media - indotmedia.com · Rank: 132,980

23 days ago by Amanda Maffey

Startup Unified Unveils Social Marketing Platform for Enterprise Powerful though it may be, for marketers, big data can be a big headache. For brands that want to reach audiences across the growing landscape of social platforms, executing effective campaigns can mean managing different strategies, d ...

in.media - indotmedia.com · Rank: 132,980

24 days ago by Adam Glantz

BrightRoll Surpasses 100 Million Monthly Unique U.S. Video Viewers SAN FRANCISCO, CA–(Marketwire – Jan 17, 2012) – BrightRoll, the leading provider of digital video advertising services, today announced that it became the first ad network to exceed 100 million unique viewers, according to the most r ...

in.media - indotmedia.com · Rank: 132,980

38 days ago by Sean X

And yet they still cannot seem to get the performance out them they expect. That is because they do not understand what they are buying. They are missing what is the value. They think it is a new technology, and it is NOT the technology. Yahoo buys InterClick for $280 Million MAGY (AOL, Yahoo, Micro ...

Untitled blog - sxcmarketing.com · 1 reference