2 days ago by vassallo

By far, the most popular and controversial advertisement featured during the Super Bowl, was Chrysler’s advertisement. Unlike the vast majority of other advertisements displayed during the Super Bowl, which took place on February 5 th and aired on NBC, the advertisement did not feature adorable anim ...

Advertising Jobs and ... - advertisementjournal.com · 5 references

2 days ago by vassallo

The companies that have been interested in advertising through mobile services are having a lot of success when they have the users of smartphones do something out of the ordinary. These companies are having the smartphone users make phone calls and it actually seems to be working. Mobile advertisin ...

Advertising Jobs and ... - advertisementjournal.com · 5 references

2 days ago by vassallo

Spongecell, a company known for providing rich media when it comes to advertisements online, recently made an announcement about $10 million Series B funding. The company, which is based in New York City, received the funding from Safeguard Scientifics, Incorporate. Spongecell is the company that wo ...

Advertising Jobs and ... - advertisementjournal.com · 5 references

4 days ago by BersonDeanStevens

Marketers today have more choices than ever, with digital media, social media channels and other viral components. While having many choices can make it easier to maximize your marketing budget and have your company found during the customer buy cycle, it also can increase the potential for error. I ...

BersonDeanStevens Blog - bersondeanstevens.wordpress.com

4 days ago by vassallo

The majority of companies advertising during the Super Bowl have high hopes that you will continue talking about the commercial you saw, even after the Super Bowl is over. They are not only hoping that you will be talking about the commercial the next day, on Monday, but are also hoping that the com ...

Advertising Jobs and ... - advertisementjournal.com · 5 references

4 days ago by vassallo

With the Super Bowl over, the 111 million viewers were expected to use a number of social media websites while watching the game. The Super Bowl, which will was aired on February 5 th, featured the Giants vs. the Patriots, was one of the most televised event of the year, with millions of viewers tun ...

Advertising Jobs and ... - advertisementjournal.com · 5 references

4 days ago by vassallo

Hyundai, the popular automotive company, has confirmed that it will be removing the “40 Mile per Gallon” claim that it made about one of its vehicles, the Elantra, which was featured during the Super Bowl on Sunday. The Consumer Watchdog wanted this claim omitted because they believe it is misleadin ...

Advertising Jobs and ... - advertisementjournal.com · 5 references

9 days ago by vassallo

Facebook is only a few hours away from making its public offering but already, there is plenty of evidence that shows how dominant and important this social networking platform truly is and can become within the next few years. A report, which was provided by comScore, stated that Facebook accounts ...

Advertising Jobs and ... - advertisementjournal.com · 5 references

9 days ago by vassallo

As technology continues to advance, the number of individuals who own and use a mobile phone a regular basis continues to advance as well. And, with such a huge growth in the use of mobile phones around the world, mobile advertisement spending is expected to grow as well, surpassing about $2.6 billi ...

Advertising Jobs and ... - advertisementjournal.com · 5 references

9 days ago by vassallo

An advertisement, which features a known actress, Rachel Weisz, has been banned by watchdog because of complaints that the advertisement was overly airbrushed. The Advertising Standards Authority, known as the ASA, made complaints that Weisz’s complexion was off and had been altered and changed with ...

Advertising Jobs and ... - advertisementjournal.com · 5 references