4 hours ago by GasPedal Staff

Yesterday’s Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference was a huge hit. A big thanks to all of our brilliant speakers, attendees, sponsors, and partners who helped make the event such as success. If you missed anything or are looking for a follow-up, here’s ...

Welcome to GasPedal! Word ... - gaspedal.com/blog · Rank: 30,025 · 28 references

4 hours ago by Andy Sernovitz

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re trying to motivate people to do something — you’ve got an uphill battle on your hands. Most ...

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22 hours ago by GasPedal Staff

4:40 — Jim Lovelady introduces Telligent’s George Dearing and Devashish Saxena of Texas Instruments. 4:41 — George introduces Devashish, saying he’s a great example of a guy who’s really in the trenches. 4:41 — Devashish starts by dispelling some rumors, including that only people who own calculator ...

Welcome to GasPedal! Word ... - gaspedal.com/blog · Rank: 30,025 · 28 references

22 hours ago by GasPedal Staff

4:40 — Kurt Vanderah introduces Braden Young of Bucks First Credit Union. 4:41 — Braden: We’re a two-branch operation. 4:42 — Braden: We wanted to introduce credit unions to young kids, who mostly just knew what their parents used. So we wanted to create an account built for them. So we asked kids w ...

Welcome to GasPedal! Word ... - gaspedal.com/blog · Rank: 30,025 · 28 references

22 hours ago by Jorge

Today is the Word of Mouth Supergenius Conference and so far there have been some great insights from both tweeps that are there and Gaspedal’s live blogging. To get in on the action from tweeps checkout the #supergenius hashtag and for something more structured follow Gaspedal’s live notes from the ...

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22 hours ago by GasPedal Staff

4:00 — Kurt Vanderah introduces Starbucks‘ Matthew Guiste. 4:01 — Matthew: I want to talk about six ways that we can create action using social media. 4:01 — Matthew: A couple of assumptions: - You have a community and credibility in that community. - You have a level of buy-in from management. - Yo ...

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22 hours ago by GasPedal Staff

4:00 — Jim Lovelady introduces Affinitive’s Warren Ackerman. 4:01 — Warren covers the background of this case study, which focuses on books for teens. The program features 30-45 books published each year. Authors involved include Judy Blume, Philip Pullman, and Robin Brande. 4:02 — Warren shares the ...

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23 hours ago by GasPedal Staff

4:00 — Bergen Anderson introduces PEMCO’s Rod Brooks. 4:01 — Rod is showing a video about the making of the “A Helpful Guide To The People Of The Northwest” videos. 4:03 — Rod says that the NBC affiliate that made the making of video actually pitched them on making it after hearing about all the buz ...

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23 hours ago by GasPedal Staff

3:00 — Jim Lovelady introduces Todd Spencer of Doe-Anderson. 3:01 — Todd takes a quick to poll to see who knows about Maker’s Mark and asks if any Maker’s Mark Ambassador’s are in the room (most are familiar with the brand, and there are even a few Ambassadors in the room). 3:03 — Todd: We literally ...

Welcome to GasPedal! Word ... - gaspedal.com/blog · Rank: 30,025 · 28 references

23 hours ago by GasPedal Staff

3:00 — Bergen Anderson introduces Intuit’s Kira Wampler. 3:01 — Kira Wampler is part of the small business division of Intuit. 3:02 — Intuit faced two small problems: - Intuit as our small business brand was brand new - We love to talk about acounting but small business owners don’t! Intuit had the, ...

Welcome to GasPedal! Word ... - gaspedal.com/blog · Rank: 30,025 · 28 references