5 days ago by l2massociates

David Uribe VP, Creative Director Interaktiva www.interaktiva.com David Uribe develops strategic, creative digital marketing solutions for business-to-business and business-to-consumer companies, and traditional advertising and PR firms. Prior to joining Interaktiva, he led digital marketing campaig ...

Marketing Thought Leadership - marketingthoughtleadership.wordpress.com · 4 references

8 days ago by shauna

Providing mobile industry with effective measurement standard London, 3 February 2012: A new technology platform launches that, for the first time, allows advertisers and agencies to track and measure mobile app promotion campaigns. The unique ‘end to end’ platform allows advertisers to monitor mobi ...

Mobile News Today - mobilenewstoday.co.uk · Rank: 124,497 · 3 references

9 days ago by Mediaguru

„Jeden za všechny, všichni na jedno.“ Tak zní slogan nové kampaně značky Staropramen, která je připravena pro letošní rok a začíná již počátkem února. Její součástí bude také nové logo, mění se i celkový vizuální styl značky. Hlavním cílem těchto změn je další posilování pozice značky Staropramen na ...

BuzzMag - buzzmag.cz · Rank: 119,719 · 42 references

54 days ago by redaccion

José Luis Hazas se ha unido como consejero delegado a Mediabrands, el holding que que agrupa a las cinco operaciones de medios del grupo Interpublic en España (Universal McCann, Initiative, Magna Global, Reprise Media y Orion Trading). Este cargo estaba vacante desde la salida del grupo de Pedro Mer ...

Marketing Directo - marketingdirecto.com · Rank: 443 · 1173 references

60 days ago by 02Chan

日前, Universal McCann (UM 优盟) 中国在媒介比稿中击败ZenithOptimedia(实力传播) 获得上海安吉星(OnStar) 媒介代理业务。安吉星是通用汽车(GM)与上汽集团(Saicgroup)的合资企业, 也是北美市场之外首家OnStar信息服务业务机构。 这是安吉星首次任命国内媒介代理商。UM此项业务, 已在上周签署合作协议, 将负责上海安吉星中国推广活动的媒介策划及购买业务。ZenithOptimedia是上汽集团的媒介代理商。 上海安吉星信息服务有限公司是通用汽车、上汽集团和上海通用汽车于2009年正式成立的合资公司。上海安吉星总投资额为4700万美元, ...

互动中国 @DamnDigital - damndigital.com · Rank: 38,410 · 34 references

75 days ago by Terry Boyd

Marketing materials from the Southern Comfort Lime launch. (Click to enlarge.) Did someone say, “You can’t buy that kind of advertising!”? The New York Times has a long story today analyzing Brown-Forman’s new advertising campaign for Southern Comfort Fiery Pepper. “In New Ads, Some (Drinkers) Like ...

Insider Louisville - insiderlouisville.com · Rank: 22,962 · 29 references

87 days ago by Justin Murugaya

The Festival of Media Asia apparently had a good turnout with loads of key speakers, case studies and about 600 attendees. As for the awards itself, there were 410 entries from 16 countries across the Asian region which were cut down to a shortlist of 81 from which the winners of the open categories ...

Online Creatives - digitaldistillery.blogspot.com · 1 reference

100 days ago by redaccion

La compañía invirtió el pasado año 2,5 millones de euros en medios convencionales, según los datos controlados por InfoAdex. Ahora son cuatro agencias las que compiten por la cuenta de medios de Cepsa. Ymedia, MEC, Zenithmedia y Universal McCann son las cuatro agencias finalistas en el proceso de se ...

Marketing Directo - marketingdirecto.com · Rank: 443 · 1173 references

106 days ago by 02Chan

NEW YORK, October 26, 2011 – UM(Universal McCann) announced today that Yin Woon Rani will join UM as President of North America effective November 1st. Prior to joining UM, Rani was most recently at Grey Worldwide running the GlaxoSmithKline Consumer Healthcare Team. In her new role, Rani will be re ...

互动中国 @DamnDigital - damndigital.com · Rank: 38,410 · 34 references

116 days ago by Katie Feola

Perhaps more than any other agency department, media is a place where young hustlers—go-for-broke buyers and planners who have grown up playing across digital platforms—can make a mark. Below we look at 10 buyers 30 and under who are capitalizing on the best possible usages of the myriad media outle ...

Adweek : Advertising & ... - adweek.com/adweek/feeds/11 · Rank: 83,094 · 1 reference