10 days ago by Content manager

This year the market of lead management automation vendors has been very active with new tools and services that are targeted towards sales and marketing and at the same time better align the lead generation and lead management efforts of both. Forrester Research recently announced a report on the l ...

Marketing Advisor Europe Blog - blog.marketingadvisor.eu

18 days ago

Email selling as well as selling industrialisation provider Silverpop only expelled the timely white paper (registration required) which gives brand new goal to B2B marketers seeking for beautiful ways to enlarge reply from email campaigns. …

Email - email.interneta7.com

24 days ago by Anna Johnson

Yesterday, we discussed the results of Silverpop’s ‘Emails Gone Viral: Measuring Share to Social Performance’ study, which showed the potential of including links that enable... (Click on the title for the full story...)

Kikabink News - Internet ... - kikabink.com/news · Rank: 48,503 · 70 references

25 days ago by Anna Johnson

A powerful way to generate an online viral marketing effect – hopefully with increased exposure, traffic, conversions and sales as a result – is to encourage email readers to share your... (Click on the title for the full story...)

Kikabink News - Internet ... - kikabink.com/news · Rank: 48,503 · 70 references

34 days ago by Jep Castelein

Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors. In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are m ...

LeadSloth on Demand Generation - leadsloth.com · Rank: 18,937 · 18 references

47 days ago by mpschwartz

By Matthew Schwartz Sales executives can be forgiven for thinking that technology is a panacea to the pain of finding new sales leads. Sure, a few clicks on your laptop might expand your pool of prospects while attending a virtual trade show presents ample opportunity to sell without ever leaving yo ...

Trends and Issues ... - zoominfoblogger.wordpress.com · Rank: 34,019 · 5 references

50 days ago by colleenjaycox

If you’re a regular reader, you know that I am on the board for the Gateway Tennis Association. My grandfather founded Gateway as a way to create opportunities for recreational tennis to help grow the sport in St. Louis. After my grandfather passed away in April, I started working closely with a gro ...

Little Miss No It All - colleenjaycox.com · 2 references

52 days ago by Mike Sachoff

A third of Internet users visit social networking sites at least monthly, and 40 percent of email users visit social sites to gather product information and recommendations, according to a new study by Silverpop. The study "Emails Gone Viral: Measuring 'Share-to-Social' Performance," found that shar ...

WebProNews - Twitter - webpronews.com/taxonomy/term/3344/0 · Rank: 96,667

72 days ago by Jep Castelein

There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they ne ...

LeadSloth on Demand Generation - leadsloth.com · Rank: 18,937 · 18 references

83 days ago by Jep Castelein

Earlier this year I downloaded Silverpop’s lead management workbook, and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Similar books, but each with their unique approach and lots of smart advice. Both books show how you ...

LeadSloth on Demand Generation - leadsloth.com · Rank: 18,937 · 18 references