38 days ago by Mathew Ingram

Klout, the online reputation-ranking service that recently raised a Series C round of financing estimated at $30 million from a host of venture capital firms, has taken some pretty heavy fire from critics over the past year. Some people dislike the way the company creates profiles on people without ...

38 days ago by Administrator

Website Conversion Optimization Few businesses today would ever consider operating without a website and the majority understands the importance of including search engine optimization as an integral component of their overall marketing plan. There is however another element that should hold equal i ...

38 days ago by Justin Smith

In today’s day and age, reputation can make or break a business. With information so readily available online, it is essential to keep an eye on what people are saying about your business. Hopefully it’s easy for you and your business alike to keep up a positive reputation, but sometimes getting a b ...

38 days ago by Alyssa Copeland

The other day, I was incredibly bored. We all have those moments, where we could very easily think of other things to do, but don’t particularly want to. So I decided this would be the perfect time to type my name in Google and see what popped up. Is it childish? Probably. Self-centered? A little bi ...

38 days ago by Andrew Rayment

By Andrew Rayment, partner, Walker Morris Just before Christmas I had the pleasure of being invited by Victoria Tomlinson of Northern Lights PR to talk at a seminar about employment issues and social media. Facebook, LinkedIn and Twitter are hardly new, but the legal world is notoriously slow to rea ...

38 days ago by Daniel Dessinger

For the first time in two years, I am taking on new clients. As you might have noticed, I haven’t blogged regularly on this site for some time. I’ve been managing clients agency-side. Now, for the first time since 2009, I am taking on new clients. I love agency work for the collaborative effect and ...

38 days ago by McGraw-Hill Education Asia

Winning Corporate Reputation Strategies Lessons from Asia Pacific Authors: Mark Chong, Jin Montesano ISBN: 9780071327039 / 0071327037 ©2012 | 1st Edition | 432 pages | Paperback Pub Date: DEC-11 Price: US$ 20.00 As Asian businesses become more financially material to global revenue streams, business ...

39 days ago by Lida Citroen

At this time of year, professionals are looking forward to making changes in the New Year. Finding a job, securing a better job, or feeling more satisfied in their work. Individuals at all levels are struggling with: How do I get more control over the opportunities that come my way? Here are some ti ...

39 days ago by DH

The major website hacking of 2011 – labeled “The Hack of the Year” by the media – has now spilled over into a new year and is shaping up as a classic case history of how not to manage corporate communications and brand image in a crisis. Stratfor.com's holding page on Tuesday, January 3, 2012. It’s ...

39 days ago by Klaus Eck

Transparent und glaubwürdig wirkt die politische Kommunikation unseres Bundespräsidenten Christian Wulff nun wirklich nicht mehr. Ein umstrittenes Privat-Darlehen, einige Urlaube bei schwerreichen Freunden sowie die Drohung gegenüber mehreren Journalisten beschädigen täglich mehr die Reputation von ...