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68 days ago by wvu89

As mentioned in my previous posting BMW created the benchmark marketing short film when they created The Hire. So, after creating the benchmark short film in The Hire, clearly they had mastered the medium. Or had they? In 2007 BMW released a mockumentary called The Ramp about a fictional Bavarian to ...

Modern Media and Marketing - wvu89.wordpress.com

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95 days ago by micboc

No doubts: this is a strange way to promote a car! BMW, probably tired by viral videos, have made a mockumentary about the Rampenfest, a small festival in a small German village. Great idea (even if it could seem a very-long-viral-video) to see the The Ramp Movie, please click here via guerilla mark ...

This is Swordfish - thisisswordfish.com · Rank: 37,924 · 6 references