| A Tale of Two Short Films – Part 2 208 days ago by wvu89 As mentioned in my previous posting BMW created the benchmark marketing short film when they created The Hire. So, after creating the benchmark short film in The Hire, clearly they had mastered the medium. Or had they? In 2007 BMW released a mockumentary called The Ramp about a fictional Bavarian to ... Modern Media and Marketing - wvu89.wordpress.com |