37 days ago by Buildify

Although video content is lauded and championed as the future of the internet, there is still a lot of dissension over whether it has a place in corporate blogging. While there is no one clear answer to this, there are a few benefits that videos can bring, as well as a few downsides. Let’s look at e ...

37 days ago by wriglesworth

Pound rallies as UK remains safe haven Sterling rose to a 15 month high against the Euro yesterday as fears grow about the future of the single currency Home owners borrow less in weak market Mortgage approvals rose slightly in … Continue reading →

37 days ago by Leigh

I saw this via Tom Fishburne’s Marketoonist – The Nike LiveStrong/Chalkbot, which won the digital grand prix at Cannes. Nike sponsored a computerized road painting machine that “chalked” inspirational messages along the Tour de France. People submitted 36,000 messages through social media. Each mess ...

37 days ago by Dorothy Crenshaw

Wendi, we hardly knew ye. The all-too-brief period in which Mrs. Rupert Murdoch took to Twitter was thrilling for Murdoch-watchers, social media pros, and PR types. It seemed another example of the faux-democratizing power of the social Web. It also showed the cleverness of Ms. Deng, and her uncanny ...

37 days ago by rmshepard

Singer Kelly Clarkson was surprised after being chastised by her Twitter followers after she Tweeted an endorsement of Ron Paul ahead of the Republican caucus in Iowa. Clarkson Tweeted “I love Ron Paul. I liked him a lot during the last republican nomination and no one gave him a chance. If he wins ...

37 days ago by mrsmadbiz

Edit I’ve had the luck to have worked for several fortune 1000 companies, including Qwest Communications, Dell Computers, American Income Life, and others. I’ve been sent to business leadership boot camps in exotic locales, and name Zig Ziglar, Dale Carnegie and other marketing geniuses as my mentor ...

37 days ago by Phillip Nones

There’s an interesting new study just published that gives us interesting clues about what B-to-B marketers are doing in content creation. The B2B Content Marketing: 2012 Benchmarks, Budgets & Trends study is a joint research effort of the Content Marketing Institute and marketing information resour ...

37 days ago by Bob LeDrew

Christopher Barger has found himself in some pretty hot seats — including leading the social media team at General Motors during its bankruptcy. In addition to being a senior vice-president at Voce Communications, Christopher is also a blogger for Forbes. But will all that have prepared him for 30 m ...

37 days ago by evenar

It is a tough world out there, especially in the world of cyberspace. The fact is, with the many technological innovations brought to us by the Internet, an influx of websites also came along. You may have the opportunity to make money online but the competition is going to be tough. The best option ...

37 days ago by evenar

Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations is refined constantly and consistently as business entities exert every effort to maintain positive relations with their clientele. Public relations, in ...