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Does Your Corporate Blog Need Video?
37 days ago
by Buildify
Although video content is lauded and championed as the future of the internet, there is still a lot of dissension over whether it has a place in corporate blogging. While there is no one clear answer to this, there are a few benefits that videos can bring, as well as a few downsides. Let’s look at e ...
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News headlines for January 5th
37 days ago
by wriglesworth
Pound rallies as UK remains safe haven Sterling rose to a 15 month high against the Euro yesterday as fears grow about the future of the single currency Home owners borrow less in weak market Mortgage approvals rose slightly in … Continue reading →
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Nike’s LiveStrong/Chalkbot
37 days ago
by Leigh
I saw this via Tom Fishburne’s Marketoonist – The Nike LiveStrong/Chalkbot, which won the digital grand prix at Cannes. Nike sponsored a computerized road painting machine that “chalked” inspirational messages along the Tour de France. People submitted 36,000 messages through social media. Each mess ...
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Are Fake Twitter Accounts The Ultimate Status Symbol?
37 days ago
by Dorothy Crenshaw
Wendi, we hardly knew ye. The all-too-brief period in which Mrs. Rupert Murdoch took to Twitter was thrilling for Murdoch-watchers, social media pros, and PR types. It seemed another example of the faux-democratizing power of the social Web. It also showed the cleverness of Ms. Deng, and her uncanny ...
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Celebrity Tweet disaster? Kelly Clarkson endorses Ron Paul
37 days ago
by rmshepard
Singer Kelly Clarkson was surprised after being chastised by her Twitter followers after she Tweeted an endorsement of Ron Paul ahead of the Republican caucus in Iowa. Clarkson Tweeted “I love Ron Paul. I liked him a lot during the last republican nomination and no one gave him a chance. If he wins ...
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Marketing Wizard for Hire!
37 days ago
by mrsmadbiz
Edit I’ve had the luck to have worked for several fortune 1000 companies, including Qwest Communications, Dell Computers, American Income Life, and others. I’ve been sent to business leadership boot camps in exotic locales, and name Zig Ziglar, Dale Carnegie and other marketing geniuses as my mentor ...
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What’s the Latest in Content Creation for B-to-B Marketers?
37 days ago
by Phillip Nones
There’s an interesting new study just published that gives us interesting clues about what B-to-B marketers are doing in content creation. The B2B Content Marketing: 2012 Benchmarks, Budgets & Trends study is a joint research effort of the Content Marketing Institute and marketing information resour ...
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FIR book club with Christopher Barger set for January 27
37 days ago
by Bob LeDrew
Christopher Barger has found himself in some pretty hot seats — including leading the social media team at General Motors during its bankruptcy. In addition to being a senior vice-president at Voce Communications, Christopher is also a blogger for Forbes. But will all that have prepared him for 30 m ...
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