| B2B Marketing Deadly Sin #2 - Thinking Tactics First, Not Strategy 11 days ago by Tiziani Whitmyre, Inc. -- Public Relations by Rick Whitmyre, president and a principal, Tiziani Whitmyre, Inc. In our continuing series, the " Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #2, which is: " Thinking Tactics First, Not Strategy." In today’s, slash-the-budget, reorganize-daily marketing world, most ads, brochures, ... Marketing Insights - tizinc.com/miblog |
| B2B Marketing Deadly Sin #2 - Thinking Tactics First, Not Strategy 69 days ago by Tiziani Whitmyre Inc. by Rick Whitmyre, president and a principal, Tiziani Whitmyre, Inc. In our continuing series, the " Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #2, which is: " Thinking Tactics First, Not Strategy." In today’s, slash-the-budget, reorganize-daily marketing world, most ads, brochures, ... Marketing Insights - tizinc.com/miblog |
| One more word on the Open PR Discussion... 151 days ago by Jeneane Sessum As I said in 2006, the same thing needs to happen with the analysts, and the whole-whole thing is really part of opening the enterprise or enterprise 2.0, and the whole-whole-whole thing, yes Stowe, does go back to Cluetrain. Whatever the kingdom; it's time for the surfs (or, surfettes) to take the ... ALLIED by Jeneane Sessum - allied.blogspot.com · Rank: 161,931 ·  62 references |
| Micro Broadcast is Still Broadcast, and Public Relations Can't Scale Down 151 days ago by Jeneane Sessum Stowe Boyd continues the New PR conversation here, giving me a shoutout and a bit of calling me 'out-my-name' here. So I'm obliged, having survived the tornadoes of the Southeast, to respond with some more thoughts about PR and why it isn't working for bloggers -- and web 2.0 and technology bloggers ... ALLIED by Jeneane Sessum - allied.blogspot.com · Rank: 161,931 · 62 references |
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