2 days ago by prworkbench

I’ve been working on a research project for the past few weeks regarding the pitching of bloggers. I’m reaching out to thousands of bloggers on behalf of the MatchPoint application for PR pros to gauge their interest in receiving pitches, news, notes, and social media news releases from MatchPoint’s ...

PR Workbench by Jack Monson - prworkbench.wordpress.com · 3 references

48 days ago by BSugarman

With all the info available about journalist preferences and best practices (and really, just good PR) out there, it’s hard to believe that people would still send the same pitch over and over, but it seems to be the case… What’s the quickest way to annoy a journalist? Tell them they’re just a check ...

The Decoder - techprdecoder.com · Rank: 188,166 · 1 reference

90 days ago by Jeremy Porter

Blasting a news release out to as many reporter and blogger email addresses you can find is PR spam. It’s one step removed from buying email addresses on the black market and sending enlargement offers. Whether you pay for access to a media database like those offered by Cision or Vocus, or you buil ...

Journalistics - blog.journalistics.com · Rank: 53,295 · 107 references

95 days ago by Christine Perkett

I had the pleasure of receiving a complimentary copy of Rafe Needleman’s book, “PRO PR TIPS: Public Relations Advice from a Jaded Journalist” recently. (Thank you to its sponsor, ITDATABASE). This book is a brief and humorous – although sadly accurate – compilation of 100 tips that Rafe started orig ...

PerkettPRsuasion - The ... - perkettprsuasion.com · Rank: 154,739 · 80 references

98 days ago by prworkbench

PR Spam took a few more hits last week. First, blogger Gina Trapani created a new wiki of PR agencies who have spammed her via press release. Secondly, MatchPoint rolled out a new version: MatchPoint v1.5. The anti-PR Spam tool will keep users off of Gina’s list! PR Spammers (and the over-priced PR ...

PR Workbench by Jack Monson - prworkbench.wordpress.com · 3 references

100 days ago by Peter Himler

As the long-time, but recently retired editor of the Gawker-owned A-list blog Lifehacker, Gina Trapani (pictured) has moved effortlessly in tech and social media's rarefied circles. In her editorial gatekeeper role, she also received more than a fair share of inane or misguided story pitches from la ...

The Flack - theflack.blogspot.com · Rank: 43,958 · 150 references

124 days ago by Peter Himler

I have nothing personal against Vocus. It's all professional. First, I should say that I'm not a subscriber to this media database management, distribution and monitoring company. I have been known to disseminate a release or two via PR Web, which happens to be owned by Vocus. I should also disclose ...

The Flack - theflack.blogspot.com · Rank: 58,382 · 118 references

152 days ago by Jeremy Porter

In his recent “ Hocus Vocus” post on The Flack, Peter Himler suggested that companies like Vocus contribute to the PR spam. He only singled Vocus out because The New York Times‘ Saul Hansell called the company out as a “prime purveyor of pr spam” on a Media Relations Summit panel Peter moderated. In ...

Journalistics - blog.journalistics.com · Rank: 53,295 · 107 references

157 days ago by Peter Himler

I have nothing personal against Vocus. It's all professional. First, I should say that I'm not a subscriber to this media database management, distribution and monitoring company. I have been known to disseminate a release or two via PR Web, which happens to be owned by Vocus. I should also disclose ...

The Flack - theflack.blogspot.com · Rank: 43,958 · 150 references