17 days ago by melindaemerson

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @PRSarahEvans. Sarah is a public relations and new media strategist at @SevansStrategy. Sarah ...

SucceedAsYourOwnBoss.com - succeedasyourownboss.com · Rank: 87,342 · 5 references

146 days ago by Jeremy Porter

I recently read a great post suggesting that you shouldn’t use interns to pitch the media. The post references a recent Forbes.com article on do-it-yourself PR tactics that suggests using an intern to pitch the media. Using an intern to pitch your news is like having an assistant shop for your spous ...

Journalistics - blog.journalistics.com · Rank: 25,466 · 104 references

156 days ago by jeremyporter

Most journalists prefer receiving (relevant) PR pitches via email, but how do they feel about follow up calls? This has been one of the most popular topic suggestions on the blog to date, so I figured I’d take some time to explore the topic further. I’ve received feedback from more than 50 journalis ...

Journalistics - blog.journalistics.com · Rank: 25,466 · 104 references

193 days ago by Donna J. Tuttle

Despite the earth-shattering changes in today’s media, online chats and forums almost always revolve around one magic question: How should PR types pitch journalists? There is a lot of worrying going on out there — when, in fact, pitching the media should be fairly easy and straightforward. 1. Be in ...

writeontime - djtuttle.wordpress.com · 2 references

193 days ago by Kevin Palmer

Over the last few years I have had to pitch to blogs for different clients or had to research blogs in order for their internal marketing team to pitch. Each client was in a different industry, which required me to immerse myself into subjects I typically didn’t follow. Because of all the research I ...

Social Media Answers - socialmediaanswers.com · Rank: 131,117 · 55 references

195 days ago by Robin Caldwell

Could Twitter One Day Replace Email PR Pitches? Maybe Over the last few months as I travel the country I have noticed that lots of people in PR that I meet are giving out their Twitter IDs in lieu of their email addresses. Many feature it front and center in their email signature. There’s even a sit ...

BLACK paPR Report - blackpaprreport.com · 4 references

230 days ago by jeremyporter

I’ve thought a lot about the topic of PR and spam in recent months. Coming from a PR and marketing background, I’ve managed PR and email marketing campaigns. I understand the rules of CAN-SPAM compliance as they apply to email marketing, but not so much when it comes to the unsolicited PR pitch. On ...

Journalistics - blog.journalistics.com · Rank: 25,466 · 104 references

249 days ago by jeremyporter

What do you call a new service that promises to help PR people develop better pitches? I’d struggle to come up with a more sensational, attention-grabbing name than Your Pitch Sucks. The founders of Your Pitch Sucks claim that 98% of press releases are tossed in the trash can after being given less ...

Journalistics - blog.journalistics.com · Rank: 25,466 · 104 references