2 days ago by Rich

The great and the good of the PR measurement industry gathered last night for the annual AMEC Awards, and it was a "scorcher" of an evening, as a tabloid-inspired Nick Grant put it. With winners from as far afield as Australia, Germany, Dubai and right here at Metrica towers, our industry seems in r ...

Measurement Matters - metrica.net/MeasurementMatters · Rank: 155,691 · 32 references

3 days ago by v2comms

Just back from a jam-packed week on the West Coast. Great meetings with some old and new colleagues alike to discuss bringing the V2 brand to San Francisco, and a successful presentation on measuring the business value PR at the NVCA’s Strategic Communications meeting. We are looking forward to exci ...

Version 2.0 Communications ... - v2comms.wordpress.com

3 days ago by v2comms

Just back from a jam-packed week on the West Coast. Great meetings with some old and new colleagues alike to discuss bringing the V2 brand to San Francisco, and a successful presentation on measuring the business value PR at the NVCA’s Strategic Communications meeting. We are looking forward to exci ...

Version 2.0 Communications ... - v2comms.wordpress.com

9 days ago by wambam

In part one of our series on building more efficient public relations programs, we talked about the importance of setting PR goals and an achievement strategy. In this blog, we will talk about two other important factors that help shape effective PR campaigns: workforce talent and measurement. Workf ...

BAM-Blog - wambam.com/blog

10 days ago by Rebecca Denison

I must first inform you that I am writing this post from the University of New South Wales in Sydney, Australia, and I am lucky enough to be sitting next to my love after five long months apart. We have both been planning this trip for what felt like forever, but when I found him just outside custom ...

One true sentence. - rebeccadenison.wordpress.com · 3 references

17 days ago by Kristin Wadge

After Metrica's exciting news last week regarding our acquisition by Durrants, it’s back to business as usual on the blog. So, on with our introductory post from Metrica Insights... With solid PR objectives sorted, the next thing to think about is how they will be measured. Do you need to do pre and ...

Measurement Matters - metrica.net/MeasurementMatters · Rank: 155,691 · 32 references

20 days ago by Trevor Young

I read a good blog post this week by Sarah Emerson from Millward Brown entitled 'Stop Pretending PR is Worth the Same as Advertising Space' (the comments thread is also definitely worth a look). This blog post is not meant to be derogatory to Sarah's article. Hers is a good piece and well worth read ...

The PR Warrior - prwarrior.typepad.com/my_weblog · Rank: 139,611 · 20 references

21 days ago by Rebecca Denison

Happy almost-Halloween everyone! What a festive and gorgeous fall day it was, too. There was a ton I missed out on today while I was hard at work, not the least of which were the following posts. But do enjoy what I Didn’t Read While Hard At Work today! DR. WHAW? – October 30, 2009 1. Facebook Launc ...

One true sentence. - rebeccadenison.wordpress.com · 3 references

22 days ago by Rebecca Denison

And so I’ve let another week slip away from me! How is it already Thursday? How is your week going so far, y’all? Check out some of the great things I Didn’t Read While Hard At Work today! DR. WHAW? – October 29, 2009 1. The SM ROI Post from Obsessed with Conformity — I love this post because the au ...

One true sentence. - rebeccadenison.wordpress.com · 3 references

25 days ago by Richard Bagnall

According to a survey in the Daily Telegraph yesterday, Monday October 26th is the most unproductive day of the year as workers struggle with morale owing to the darker evenings that the clock change brings about. Nothing could have been further from the truth for all of us at Metrica however as we ...

Measurement Matters - metrica.net/MeasurementMatters · Rank: 155,691 · 32 references