6 days ago by Queen of Measurement

The Short Answer: I hope so, but I doubt it. By Katie Delahaye Paine Transparency alert: I’m a breast cancer survivor, my oncologist is a medical adviser for Komen and one of my best friends is the medical director for a Planned Parenthood office. To say that I’m conflicted is an understatement. I a ...

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22 days ago by Queen of Measurement

This excellent infographic on the best times to post social media just in from Dan Zarella at HubSpot (see also a infographic on this topic from last summer, " The Science of Social Timing"): ###

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22 days ago by Queen of Measurement

According to a recent study in eMarketer, U.S. online ad spending continues to increase, while that for newspaper and magazines remains flat, and will surpass their total in 2012 and thereafter. Read more. ###

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23 days ago by Queen of Measurement

Every January we present our readers with the opportunity to experience the best of a year’s worth of The Measurement Standard's excellent and eclectic coverage of public relations measurement and social media measurement -- without having to wade through all those emails and blog posts. Based on th ...

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24 days ago by Queen of Measurement

Regular readers of The Measurement Standard know that we can be very critical of infographics that don't provide much info. (See, for instance, “ TweetReach: Nominated for Most Vapid Golden Globes Infographic,” and “ The Secret of Victoria’s Secret Revealed by Hubspot Infographic.”) But here's one t ...

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24 days ago by Queen of Measurement

This totally excellent cartoon, “What if You Could A/B Test EVERYTHING?”, is from Hubspot:

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24 days ago by Queen of Measurement

Spewing data does not make an infographic. Am I just cranky, or is this infographic especially meaningless?TweetReach’s “A night out with TweetReach and the 68th Annual Golden Globe Awards” is an infographic full of numbers about Twitter activity during the recent awards event, but amazingly short o ...

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29 days ago by Queen of Measurement

by Katie Paine Here are my 2012 New Year’s reflections, distilled into a dozen measurement recommendations: Things that should be measured and aren’t, and vice versa. 6 things that should be measured but probably aren’t: The ROI of email holiday cards and calendars The difference in impact between m ...

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32 days ago by Queen of Measurement

Penn State, Target, Bank of America, Lowe’s, and Netflix did not learn The Lesson of 2011 by Katie Delahaye Paine There are no shortages of “Worst PR of 2011” lists. Just Google it, and you’ll find something like 101 million. What is amazing is the consistency. The following companies are showing up ...

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32 days ago by Queen of Measurement

by Katie Delahaye Paine In my first 25 years of measuring communications, I’ve learned a thing or two ’bout birthin’ measurement programs (to fracture a quote from Thelma McQueen in “Gone with the Wind”). By nature, I’m probably closer to being Mr. Spock rather than Doctor Spock. I tend to focus mor ...

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