20 days ago by TheWiseMarketer.com published by Pete Clark

Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years. Perhaps this fact is further aided by downward trends in traditional advertising and marketing media, according to research from PQ Media and WOMMA. While year-on-yea ...

Return on Behavior Magazine - returnonbehavior.com

23 days ago by Natalia Hatalska

W zeszłym tygodniu Millward Brown SMG/ KRC opublikował wyniki badania “Trendy w budowaniu marek”. Wynika z niego, że w najbliższych latach na znaczeniu zyska “niekonwencjonalna komunikacja marketingowa”, a sukces rynkowy zapewnią marce “odważne, niestandardowe działania komunikacyjne” (vide: wykresy ...

hatalska.com - hatalska.com · Rank: 35,948 · 13 references

35 days ago by Redaction Ooh-tv

根据PQ传媒最近发布的全球户外数字媒体2009年-2014年的预测报告（ PQ Media Global Digital Out-of-Home Media Forecast 2009-2014），2009年户外数字媒体的广告投入将达到45亿欧元，比去年增长4，7%。美国在这个媒体上的广告投入为16.5亿欧元，占总数的37％，尽管2009年美国的户外广告增长只有2％。 亚洲/太平洋地区是增长最快的地区，大约实现了1.45亿欧元的投资，今年增幅为10.7％。印度，中国，巴西和加拿大被视为高增长的市场。 在美国，对大型户外显示屏媒体的投资2009年预计增长9.1％，2010年预计增长13.2％。但 ...

Ooh-TV - cn.ooh-tv.com · Rank: 147,905

36 days ago by admin

Digital Out-of-Home Media es uno de los medios de comunicación con más rápido crecimiento en el mundo y seguirá con cifras ascendentes en 2010, segn la tercera edición anual PQ Media Global Digital Out-of-Home Media Forecast 2009-2014. El gasto en digital signage está ha aumentado entre un 2,0% a 2, ...

Ooh-tv - es.ooh-tv.com · 1 reference

80 days ago by TeleFaction A/S

Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years, perhaps aided by downward trends in traditional advertising and marketing media, according to research from PQ Media and WOMMA. While year-on-year growth is expected ...

Return on Behavior Magazine - returnonbehavior.com

119 days ago by Jane

SelfService.org’s Caroline Cooper has posted an article about how savvy kiosk makers are now seeing digital signage and digital out-of-home advertising as part of their marketing mix: As advertising continues to go digital, some kiosk makers are realizing a unique opportunity to combine a simple sel ...

Wireless Digital Signage - wirelessdigitalsigns.com · 3 references

121 days ago by beardrs

It’s common knowledge that word of mouth (WOM) by people you know is the most effective advertising. Research corroborates this: Word of Mouth — High Impact But Low Spending: Why ? Yet, most Marketing organizations don’t behave as if it’s very important. According to PQ Media, 2008 WOM spending was ...

Randall Beard's Blog - randallbeard.wordpress.com · 7 references

131 days ago by George Eberstadt

PQ Media just released their Word-of-Mouth Marketing Forecast 2009-2013. It’s also available free to WOMMA members. Highlights from the report: Spending on U.S. word-of-mouth (WoM) marketing increased 14.2% to $1.54 billion in 2008, as brands recognized the need to get involved in consumer and busin ...

TurnTo Blog - turntoblog.com

133 days ago by socialmediaBiz

MEDIAPOST — According to new research from PQ Media, spending on word-of-mouth marketing rose 14.2% to $1.54 billion in 2008, despite the worst economic recession in 70 years. However, WoM spending is on pace to grow another 10.2% this year, placing it among the fastest growing advertising and marke ...

socialmediaBiz.com - RSS - socialmediabiz.com/taxonomy/term/217/0

136 days ago by Susan Gunelius

There is no doubt that word-of-mouth marketing on the social web can have a significant effect on a brand. That effect has not gone unnoticed and according to a new report from PQ Media with the Word of Mouth Marketing Association ( WOMMA), brand spending on word of mouth marketing in 2008 grew by 1 ...

Corporate Eye - corporate-eye.com/blog · Rank: 11,477 · 53 references