The Federal Trade Commission plans to begin regulating blogs and social media. While they’re getting tougher on results-based advertising, they are also looking at going after blogs and social media users who portray products they’re promoting in a less than accurate light. AdAge explains: As part o ...
Last Friday, USA Today featured a special pull-out section on digital signage. Editor Bill Yackey’s full article is here: NEW YORK — USA Today featured a special pull-out section in its March 20, 2009, edition focused specifically on the digital signage and digital out-of-home (DOOH) industry. Publi ...
El inminente lanzamiento del catálogo 2009 de trajes de baño de la reconocida revista se complementa con una acción de marketing experiencial que invita a los fanáticos a disfrutar la buena vida en compañía de las supermodelos. Cada año, la edición de trajes de baño de Sports Illustrated es esperada ...
Adverteren in interactieve media Adverteren op internet en de mobiele telefoon biedt zeer interessante mogelijkheden voor u als adverteerder. Echter is 60% van de adverteerders nog onvoldoende bekend met de mogelijkheden op deze interactieve mediumtypes*. WebAds wil interactieve media toegankelijk m ...
This is going to be a long one, guys. Be warned! First of all, let’s clear some things up. Before I go on and on about what I think, I just want you all to know the written down definition difference between the three because, as far as my research goes, most people on the Internet use the terms int ...
Call it buzz or viral marketing...citizen marketing...or creating customer evangelists. By any name, word of mouth is the oldest, most trusted and, now, the fastest growing segment of last year's $254 billion marketing-services category. Word of mouth marketing is anticipated to reach $1.3 billion t ...
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