82 days ago by Jane

SelfService.org’s Caroline Cooper has posted an article about how savvy kiosk makers are now seeing digital signage and digital out-of-home advertising as part of their marketing mix: As advertising continues to go digital, some kiosk makers are realizing a unique opportunity to combine a simple sel ...

Wireless Digital Signage - wirelessdigitalsigns.com · Rank: 174,769 · 3 references

84 days ago by beardrs

It’s common knowledge that word of mouth (WOM) by people you know is the most effective advertising. Research corroborates this: Word of Mouth — High Impact But Low Spending: Why ? Yet, most Marketing organizations don’t behave as if it’s very important. According to PQ Media, 2008 WOM spending was ...

Randall Beard's Blog - randallbeard.wordpress.com · 6 references

93 days ago by George Eberstadt

PQ Media just released their Word-of-Mouth Marketing Forecast 2009-2013. It’s also available free to WOMMA members. Highlights from the report: Spending on U.S. word-of-mouth (WoM) marketing increased 14.2% to $1.54 billion in 2008, as brands recognized the need to get involved in consumer and busin ...

TurnTo Blog - turntoblog.com

95 days ago by socialmediaBiz

MEDIAPOST — According to new research from PQ Media, spending on word-of-mouth marketing rose 14.2% to $1.54 billion in 2008, despite the worst economic recession in 70 years. However, WoM spending is on pace to grow another 10.2% this year, placing it among the fastest growing advertising and marke ...

socialmediaBiz.com - RSS - socialmediabiz.com/taxonomy/term/217/0

98 days ago by Susan Gunelius

There is no doubt that word-of-mouth marketing on the social web can have a significant effect on a brand. That effect has not gone unnoticed and according to a new report from PQ Media with the Word of Mouth Marketing Association ( WOMMA), brand spending on word of mouth marketing in 2008 grew by 1 ...

Corporate Eye - corporate-eye.com/blog · Rank: 21,065 · 44 references

98 days ago by GunnarMueller

Die Mediaagentur PQ Media beschreibt in ihrem neuen Report Word-of-Mouth Marketing Forecast 2009-2013 die Entwicklung dieses Sektors im Vergleich zur klassischen Marketing-Kommunikation. Die Zahlen beruhen auf einer Exklusiv-Umfrage der Mitglieder der Word-of-Mouth Marketing Association WOMMA. Berei ...

massklusive.com | dialog.... - blog.massklusive.com · 4 references

101 days ago by socialmediaBiz

360 DIGITAL INFLUENCE — At WOMMA, we have worked with the great research firm -- PQMedia -- to release a comprehensive report on the financial state of the growing social media and word of mouth marketing field. This report has just been pre-released to members as part of the value of membership. Th ...

socialmediaBiz.com - RSS - socialmediabiz.com/taxonomy/term/217/0

102 days ago

Over the next four years, marketers are expected to expand their word of mouth (WOM) advertising spend. According to a new forecast from PQ Media, the WOM spend will slow by 10% in 2009 but by 2013 will still reach $3 billion.

BizReport - bizreport.com · Rank: 2,359 · 472 references

102 days ago by socialmediaBiz

MEDIAWEEK — Now that’s a lot of chatter. Spending behind word-of-mouth marketing hit $1.54 billion last year, according to PQ Media. While most traditional channels saw spending slow, spending behind w-o-m tactics including buzz, influencer, community and viral marketing grew 14.2 percent in 2008. F ...

socialmediaBiz.com - RSS - socialmediabiz.com/taxonomy/term/217/0

208 days ago by admin

The Federal Trade Commission plans to begin regulating blogs and social media. While they’re getting tougher on results-based advertising, they are also looking at going after blogs and social media users who portray products they’re promoting in a less than accurate light. AdAge explains: As part o ...

Search-Internet Marketing - search-internetmarketing.com · 10 references