Blogs1 - 10 of 10 recent posts for tag:"PQ Media"
19
Aug
2009
Digital advertising growth drives new kiosk application

82 days ago by Jane

SelfService.org’s Caroline Cooper has posted an article about how savvy kiosk makers are now seeing digital signage and digital out-of-home advertising as part of their marketing mix: As advertising continues to go digital, some kiosk makers are realizing a unique opportunity to combine a simple sel ...

Wireless Digital Signage - wirelessdigitalsigns.com · Rank: 174,769 · 3 references

17
Aug
2009
What’s Wrong with Word of Mouth Marketing

84 days ago by beardrs

It’s common knowledge that word of mouth (WOM) by people you know is the most effective advertising. Research corroborates this: Word of Mouth — High Impact But Low Spending: Why ? Yet, most Marketing organizations don’t behave as if it’s very important. According to PQ Media, 2008 WOM spending was ...

Randall Beard's Blog - randallbeard.wordpress.com · 6 references

07
Aug
2009
New report pegs word-of-mouth marketing spend at $1.5B in 2008

93 days ago by George Eberstadt

PQ Media just released their Word-of-Mouth Marketing Forecast 2009-2013. It’s also available free to WOMMA members. Highlights from the report: Spending on U.S. word-of-mouth (WoM) marketing increased 14.2% to $1.54 billion in 2008, as brands recognized the need to get involved in consumer and busin ...

TurnTo Blog - turntoblog.com

05
Aug
2009
Brand Spending On WoM Marketing On Fast Track

95 days ago by socialmediaBiz

MEDIAPOST — According to new research from PQ Media, spending on word-of-mouth marketing rose 14.2% to $1.54 billion in 2008, despite the worst economic recession in 70 years. However, WoM spending is on pace to grow another 10.2% this year, placing it among the fastest growing advertising and marke ...

socialmediaBiz.com - RSS - socialmediabiz.com/taxonomy/term/217/0

03
Aug
2009
Brands Spending More Than Ever on Word-of-Mouth Marketing

98 days ago by Susan Gunelius

There is no doubt that word-of-mouth marketing on the social web can have a significant effect on a brand. That effect has not gone unnoticed and according to a new report from PQ Media with the Word of Mouth Marketing Association ( WOMMA), brand spending on word of mouth marketing in 2008 grew by 1 ...

Corporate Eye - corporate-eye.com/blog · Rank: 21,065 · 44 references

02
Aug
2009
US-Ausgaben fr WOM Marketing bei 1.5 Milliarden Dollar

98 days ago by GunnarMueller

Die Mediaagentur PQ Media beschreibt in ihrem neuen Report Word-of-Mouth Marketing Forecast 2009-2013 die Entwicklung dieses Sektors im Vergleich zur klassischen Marketing-Kommunikation. Die Zahlen beruhen auf einer Exklusiv-Umfrage der Mitglieder der Word-of-Mouth Marketing Association WOMMA. Berei ...

massklusive.com | dialog.... - blog.massklusive.com · 4 references

30
Jul
2009
WOMMA Releases New Comprehensive WOM Report

101 days ago by socialmediaBiz

360 DIGITAL INFLUENCE — At WOMMA, we have worked with the great research firm -- PQMedia -- to release a comprehensive report on the financial state of the growing social media and word of mouth marketing field. This report has just been pre-released to members as part of the value of membership. Th ...

socialmediaBiz.com - RSS - socialmediabiz.com/taxonomy/term/217/0

PQ Media: WOM spend to reach $3 billion

102 days ago

Over the next four years, marketers are expected to expand their word of mouth (WOM) advertising spend. According to a new forecast from PQ Media, the WOM spend will slow by 10% in 2009 but by 2013 will still reach $3 billion.

BizReport - bizreport.com · Rank: 2,359 · 472 references

29
Jul
2009
Word-of-Mouth Marketing Spend Hits $1.5 Billion

102 days ago by socialmediaBiz

MEDIAWEEK — Now that’s a lot of chatter. Spending behind word-of-mouth marketing hit $1.54 billion last year, according to PQ Media. While most traditional channels saw spending slow, spending behind w-o-m tactics including buzz, influencer, community and viral marketing grew 14.2 percent in 2008. F ...

socialmediaBiz.com - RSS - socialmediabiz.com/taxonomy/term/217/0

14
Apr
2009
FTC to Regulate Blogs and Social Media?

208 days ago by admin

The Federal Trade Commission plans to begin regulating blogs and social media. While they’re getting tougher on results-based advertising, they are also looking at going after blogs and social media users who portray products they’re promoting in a less than accurate light. AdAge explains: As part o ...

Search-Internet Marketing - search-internetmarketing.com · 10 references