10 days ago by Leonardo Bellini

Sono reduce dalla II Edizione del seminario sull'importanza dell'ascolto in rete che ho tenuto venerdì per IAKI; è sempre un'esperienza interessante e mutuamente arricchente quella di confrontarsi con realtà aziendali, anche molto differenti tra loro: una sorta di piccolo sondaggio sul livello di so ...

DigitalMarketingLab - digitalmarketinglab.it · Rank: 56,353 · 71 references

26 days ago by musically

This week we have been investigating how the internet can be used to measure the effectiveness of music marketing and provide insights into fan opinions. Today, in part four of a five part series (read parts 1, 2 and 3), we speak to Brad Little, leader of Nielsen BuzzMetrics EMEA. Founded in 1999, B ...

Music Ally - musically.com/blog · Rank: 3,672 · 555 references

78 days ago by Carrington Malin

Spot On’s Alexander McNabb is taking part in a panel session on PR measurement in social media at News Group’s PR Measurement Summit in Dubai today. So, as the region’s public relations practitioners meet to discuss the region’s demand for monitoring, research and measurement methodologies, it’s pro ...

Middle East Public ... - spotonpr.com · 4 references

144 days ago by Nielsen Wire

Sue MacDonald, Research Manager, The Nielsen Company The 2009 flu season is fast approaching (or has already arrived) and this year, swine flu is expected to figure prominently, but online consumers aren’t yet paying attention. In fact, online discussions about the swine flu have held relatively ste ...

Nielsen Wire - blog.nielsen.com/nielsenwire · 2538 references

148 days ago by Nielsen Wire

While connected by a common language (accents notwithstanding), history and location, Australians and New Zealanders have always had a degree of friendly rivalry. But that rivalry is diminishing to some extent as more Australians visit their neighbor to the southeast, according to research from Niel ...

Nielsen Wire - blog.nielsen.com/nielsenwire · 2538 references

175 days ago by jason.zhanjia

CR-Nielsen, the Nielsen’s joint venture in China and partner of ChinaRank, launched BuzzMetrics service in China on 11th August. “The fastest growing and most trusted media globally – as well as in China – are those that consumers create themselves, otherwise known as Consumer-Generated Media. In th ...

IN2marcom - in2marcom.com · Rank: 192,947 · 8 references

180 days ago by sillero

En Los jóvenes, la televisión e internet: una sorpresa. y citando un estudio de Nielsen decíamos: “El hecho es que los adolescentes son singulares pero no tan extravagantes y distantes como algunos pueden suponer. Ciertamente son digitales de nacimiento, sper comunicadores y multifuncionales, pero a ...

Mercaderes Asociados - sillero.wordpress.com · 5 references

181 days ago by KShea

Thanks in large part to the growth of social media (see image below), monitoring your brand reputation online is no longer a "nice to have" program but an essential part of any business operation. The benefits of proper monitoring are gained by understanding both positive and negative discussions ab ...

IntraLinks Blog, The Exchange - blog.intralinks.com · Rank: 189,661 · 3 references

181 days ago by socialmediaBiz

NO MAN'S BLOG — Well, they suck. I’ve been meaning to write this post for a long time now and while I’m 2 days behind deadline to give one of my clients another monthly report I have to take a break and spit it off my chest. Over the past 8 months I tried and tested practically all of the key player ...

socialmediaBiz.com - RSS - socialmediabiz.com/taxonomy/term/217/0

202 days ago by admin

IAB acaba de publicar un libro blanco sobre Comunicación en Medios Sociales muy interesante. Probablemente sea de lectura obligada para aquellos que están trabajando en el campo del marketing y la comunicación en internet. Al final de dicho libro se hace un repaso a las herramientas gratuitas y de p ...

Smmart, social media ... - analisisdemedios.es · 24 references