Deze week deel 2 van het interview met content marketingexpert Joe Pulizzi. Na vorige week de definitie van content marketing behandeld te hebben, kijken we deze week hoe je als content marketeer te werk moet gaan. Hoe maak ik interessante, relevante content? Waar begin ik? En wat wil mijn doelgroep ...
Joe Pulizzi is spreker, schrijver en expert op het gebied van content marketing. Vorig jaar werd hij door American Business Media uitgeroepen tot Custom Media Innovator 2008. Volgens Pulizzi is waardevolle, relevante content het enige middel om de huidige en toekomstige consument te bereiken. Een vi ...
Newt Barrett, noted Internet content marketing authority, has joined NOISE as Digital Marketing Officer in a strategic partnership. The partnership is designed to expand and enhance the services provided by Forward/Slash, NOISE’s growing web brand development and web experience division. Barrett wil ...
Newt Barrett with Content Marketing Strategies lists six reasons why your blog is your most important social media tool. Reason number one: “To have meaningful social media impact, you must provide a critical mass of content that will position you and your organization as thought leaders within your ...
Just like Barack, I’ve hit a milestone. Today marks my 100th day of officially being a blogger. It’s been an interesting journey and I’ve learned a great deal. Let’s take a quick look at the numbers: 33 posts. I’ve settled into a Sunday / Wednesday routine. It generally takes me between 3-5 hours to ...
