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4 days ago by GA

Like all lead-generation strategies, determining quantity vs. quality is an ongoing balancing act and one that is related to Marketing Speed vs. Marketing Investment. MarketingSherpa recently released the chart above that highlights the subject of quantity vs. quality in terms of leads, and search e ...

SkyworksMarketing.com - skyworksmarketing.com

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8 days ago by Anna Johnson

In April and May of 2009 MarketingSherpa and the Specialized Information Publishers Foundation - the research arm of the Specialized Information Publishers Association (SIPA) – researched the... (Click on the title for the full story...)

Kikabink News - Internet ... - kikabink.com/news · Rank: 56,159 · 57 references

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10 days ago by socialmediaBiz

SUMMARY: Twitter is fast rising in public awareness -- but is the public aware of your Twitter feed? Find out how Intuit’s TurboTax lifted their number of Twitter followers 69% with an ad that incorporated their “tweets.” Includes tips on audience targeting and creative samples of the ads...

socialmediaBiz.com - RSS - socialmediabiz.com/taxonomy/term/217/0 · Rank: 60,674

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11 days ago by socialmediaBiz

SUMMARY: The influence of blogs and other online media is too powerful for marketers to ignore when planning media and PR outreach, but these channels are different than traditional media. How do you set goals and measure your success? See which metrics an Internet media researcher considers the mos ...

socialmediaBiz.com - RSS - socialmediabiz.com/taxonomy/term/217/0 · Rank: 60,674

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25 days ago by socialmediaBiz

SUMMARY: Social media helps marketers create more interaction with their customers. But sometimes, adding a single element -- like a blog or a forum -- isn’t enough. Read how an outdoor sporting goods brand used insights from their blog to create a social network for their customers. They share thei ...

socialmediaBiz.com - RSS - socialmediabiz.com/taxonomy/term/217/0 · Rank: 60,674

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25 days ago by Anna Johnson

A recent case study by MarketingSherpa underscores the value of implementing ’share this’ buttons and devices on blog posts and in emails to encourage readers to submit your content to... (Click on the title for the full story...)

Kikabink News - Internet ... - kikabink.com/news · Rank: 56,159 · 57 references

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33 days ago by Woody Huizenga

At The Conference Publishers , we receive a surprisingly small number of unsubscribe requests for our company newsletter. We know a lot of people read our newsletter, but it’s hard to get good comparative data—we don’t know how well we’re doing compared to all the other companies vying for people’s ...

The Edge - theconferencepublishers.com/blog

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40 days ago by zarublem

MarketingSherpa, на мой взгляд, один из самых лучших ресурсовв нашей области. Особая ценность - это то, что они публикуют не просто статьи, а практические исследования с примерами, пошаговыми руководствами и анализом получившихся результатом. Если кто еще не догадался - адрес из сайта MarketingSherp ...

zarublem - zarublem.livejournal.com · 29 references

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40 days ago by Anna Jacobson

There are lots of proverbs celebrating consistency. “Dance with the one who brung ya” is a personal favorite. But another classic saying, “Never swap horses in midstream,” may not hold true for ecommerce marketers. MarketingSherpa’s Ecommerce Benchmark Report 2009 emphasizes that consistency in mess ...

MarketingExperiments Blog: ... - marketingexperiments.com/blog · Rank: 197,700 · 55 references

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46 days ago by socialmediaBiz

Marketing decisions are best made with a level of certainty about an audience’s preferences. You don’t want to start offering a feature that customers aren’t interested in. And you don’t want to push a marketing offer that they don’t care about. Social media and data mining can be used to find an au ...

socialmediaBiz.com - RSS - socialmediabiz.com/taxonomy/term/217/0 · Rank: 60,674