11 days ago by Peter Lowe

As always the blogosphere has been a mixed bag covering a range of subjects, with the usual posts on general advice, discussions about specific issues, press releases, technical updates, and non-stories. This week however there seemed to be a prevalence of Hints and Tips-type posts; so here’s a few ...

The Sign-Up.to Blog - blog.sign-up.to · 1 reference

12 days ago by twieser

As we begin wrapping up 2009 and prepare for a promising 2010, let’s take a minute and see how the ‘Virtual Events’ category has performed in this year. The economic woes, coupled with the accelerating decline in the demand for physical events, made 2009 the breakthrough year for Virtual Events – wi ...

VirtualEvents365 Blog - virtualevents365.wordpress.com

17 days ago by Keywords

The structure of a Web site’s URLs can have a dramatic impact on crawlability, SEO, and user-friendliness. A good SEO already knows how to craft effective URLs, but web developers, IT staff, and management may not understand why the web address matters. In this article, I’ll share a list of best pra ...

Keyword Giveaway - keywordgiveaway.com

20 days ago by horsepowermarketer

Provided by Marketing Sherpa.com Email is Going Strong SUMMARY: When consumers want to share something from the Internet with their friends or family, such as a video, link or article, what methods do they use? While social media is gaining ground on email, the latter still dominates as a sharing to ...

Horsepower Marketing - horsepowermarketer.wordpress.com · Rank: 109,956 · 6 references

29 days ago by Chris Krueger

I recently attended a MarketingExperiments clinic on Landing Page Optimization. As someone who has been building websites and landing pages for more years than I care to admit, my experience at this workshop disproves the old adage that you can’t teach an old dog new tricks. Dr. Flint McGlaughlin of ...

B2B Marketing for Faster ... - genius.com/marketinggeniusblog · Rank: 48,978 · 14 references

30 days ago by Deborah

My personal experience certainly confirms the alchemic nature of keyword research, whether it be for content enhancement for better natural search results or a quest for the best converting keywords for a PPC campaign. According to this recent Marketing Sherpa survey, long-tail keywords convert at a ...

DEBORAHblog - deboraheyoung.com/blog

34 days ago by Parker Trewin

Leveraging social media was the hot topic at this week’s MarketingSherpa B2B Marketing Summit. There was a 1/2 day devoted to the subject, followed by an evening TweetUp, as attendees gathered for a post-day brew and chat. The seemingly omnipresent, Mike Damphousse of Green-Leads, told me that the f ...

B2B Marketing for Faster ... - genius.com/marketinggeniusblog · Rank: 48,978 · 14 references

40 days ago by Kelly Lorenz

This week there is ample advice flowing on how to optimize your calls to action, create relevancy for your subscribers, tips and tricks for how to master a successful mobile campaign, a case study on how to overhaul a stale transactional program and how to see the spam folder in a positive light. Ma ...

Bronto Blog - blog.bronto.com · Rank: 39,124 · 66 references

42 days ago by Jennifer Horton

Last week, I attended the Marketing Sherpa B2B Summit in San Francisco, CA. It was a pretty active event with Twitter conversations at #sherpaB2B09 and live streaming courtesy Hubspot TV. I just wanted to take a few minutes to recap some of the highlights from my perspective and hope to continue the ...

Marketing Insights - marketinginsights.eloqua.com · 5 references

46 days ago by Jep Castelein

At yesterday’s Marketing Sherpa B2B Marketing Summit they echoed the themes addressed in last month’s Genius.com Content Marketing webinar where Ardath Albee made the case for creating contagious content and mapping this content to the buying stage. This makes your communication more relevant and it ...

B2B Marketing for Faster ... - genius.com/marketinggeniusblog · Rank: 48,978 · 14 references