| Competitive Intelligence – PubCon Style 5 days ago by Prashant Kumar Pracheta I hesitate to share my PubCon presentation with you. You see, it includes all of the sneaky things I do to keep track of my competitors. Well, actually, the presentation isn’t going to give too much away, because I tend not to go text-heavy with my slide decks–preferring to let my vocal chords do th ... Search Point - searchpoint.in |
| PubCon 2009 in Photos 5 days ago by Prashant Kumar Pracheta As you may, or may not, know, I’m somewhat of a photography addict. I don’t claim to be a professional–just addicted! Anyway, I had my trusty Nikon D80 at PubCon and snapped over 100 photos. You can see all of my PubCon Las Vegas photos here. In the meantime, here’s a selection of my favorites: Matt ... Search Point - searchpoint.in |
| Consumers Willing to Pay (Pennies) for News 5 days ago by Prashant Kumar Pracheta It seems like every month another news organization toys with the idea of charging for their content. But, we always rejoin, you’ll ultimately sacrifice your audience if you charge for news content. However, the Boston Consulting Group says that may not always be the case—in fact, even Americans are ... Search Point - searchpoint.in |
| Google Proposes New Book Deal Settlement 5 days ago by Prashant Kumar Pracheta After getting an extension earlier this month, Google has finally proposed another settlement in the case over its book deal. The new settlement, filed on Friday, might still allow Google to provide access to in-copyright, out-of-print books. The new settlement may also help them to sidestep problem ... Search Point - searchpoint.in |
| YouTube Directs Citizen Journalists to Upload Videos to Your Site 5 days ago by Prashant Kumar Pracheta Last year I consulted with a local TV affiliate that wanted to build a localized social network. Part of the plan was to equip citizen journalists so that they could record and upload videos of news stories relevant to their town or county. We would have killed for the new YouTube Direct tool just l ... Search Point - searchpoint.in |
| Things That Should Never Go Together: Pickles & Ice Cream, Time Warner & AOL 5 days ago by Prashant Kumar Pracheta Sometimes, what looks like it will be as tasty as chocolate and peanut butter, ends up tasting more like pickles and ice cream. Nothing matches that last culinary disaster better than the merger of AOL and Time Warner. Well, on December 9th, that union will be no more. You can read the wordy Time Wa ... Search Point - searchpoint.in |
| American Airlines Fires Employee for Being Transparent 5 days ago by Prashant Kumar Pracheta What is it with airlines? If they’re not breaking guitars, their pilots are missing airports, or they’re berating people that are trying to help them. Well, we have one more reputation disaster to add to the list, courtesy of American Airlines. You may recall the open letter web designer Dusting Cur ... Search Point - searchpoint.in |
| SMBs Abandoning Banners 5 days ago by Prashant Kumar Pracheta According to a recent survey by email marketing company VerticalResponse, small and medium businesses are wising up to online marketing. For their 2010 plans, they’re big into SEM, social media and email marketing—but interest in banner ads is quickly waning. 54.2% of SMBs do not plan to use banner ... Search Point - searchpoint.in |
| The Evolution of Blogging 5 days ago by Prashant Kumar Pracheta Oh, how I wish this was a cool YouTube video that could go viral. But it’s not. Instead, it’s some pretty interesting research by PostRank on how reader engagement in blogging has evolved over the last three years. Not so surprisingly, trackbacks as a means of joining the conversation have dropped o ... Search Point - searchpoint.in |
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