117 days ago by Amy

How do businesses use social media? A study from Booz & Company and Buddy Media, and shared by Marketing Pilgrim’s Cynthia Boris, provides some insight. Some results are not so surprising—for example, 96% of respondents use their top social media platforms for advertising and promotions, 88% for pub ...

117 days ago by Angela Hausman, Ph. D.

Is social media marketing dying? That’s the question asked by Joe Hall in Saturday’s edition of Cup of Joe on Marketing Pilgrim. He got a lot of folks agreeing with him, yet when I shared his thesis on Google+, I got a lot of pushback. So, I ask YOU the questions, IS SOCIAL MEDIA MARKETING DYING? He ...

130 days ago by Amy

Where do B2B decision makers go on the social web for purchase-related research? The answer is LinkedIn, according to a report from TriComB2B and the University of Dayton’s School of Business Administration. In fact, LinkedIn has a big advantage: 35% of respondents used the professional social netwo ...

141 days ago by Amy

Facebook is reportedly set to launch new content partnerships via its Read/Watch/Listen, which will allow users to more easily share their favorite entertainment on the social network. The rumor is that music sites Spotify and Rhapsody as well as The Wall Street Journal are part of the deal. Allowin ...

143 days ago by Angela Hausman, Ph. D.

Yesterday, in typical, understated Google fashion, Google opened Google+ to all (that already have a Google Profile Page). Visitors to Google’s homepage were treated to the blue arrow directing them to the Google+ signup page by stating “You’re invited to join” and the note “Thanks for waiting. Goog ...

157 days ago by Amy

Small and large businesses are starting to invest in social media as a way to engage influencers, gather online intelligence, and build relationships. Yet many are missing one of the simplest tactics to encourage customers or buyers to share content: social sharing buttons. And, it seems, those tiny ...

163 days ago by Amy

A full one-third of B2B marketers surveyed by Sagefrog Marketing Group reported that they don’t track return on investment. Why? Cynthia Boris on Marketing Pilgrim, who shares her thoughts on the survey findings, notes that tracking and reporting require time, a commodity that’s already in short sup ...

169 days ago by Amy

As a Gen Xer, I was an original card-carrying member of the MTV generation. Like many of my set, I inhaled video culture through everything from Friday Night Video fights to Madonna’s risqué VMA performance. So it came as no surprise that, according to a recent eMarketer report, Gen Xers love online ...

173 days ago by Amy

Last week, web marketing firm HubSpot acquired social media marketing company oneforty. Frank Reed on Marketing Pilgrim reports that the news is in how HubSpot shared the press release: it was tweeted in 11 separate messages, each with a “Tweet This” link at the end. Check out a sample: “ Today @Hub ...

212 days ago by Amy

10 million users. Ancestry.com founder and FamilyLink Chief Revenue Officer Paul Allen estimates that’s the number of people who have used Google+. His methodology, which is not surprising considering his expertise, involves analyzing the surnames of users against the U.S. Census Bureau’s surname po ...