2 days ago by cindystephenson

Here’s the first of three posts based on the presentation I gave at WordCamp Victoria. You can view my slides on SlideShare here. This visual by Mark Smiciklas depicts the challenge we have in making sense of what is going on within the social media space. It points to the need for research strategi ...

PR Perspective - cindystephenson.wordpress.com · Rank: 140,549 · 6 references

11 days ago by neoncstar

This was posted on KD Paines PR measurement blog (really fascinating stuff if you’ve never come across it before) and I really appreciated it:

A Bit of Stardust - neoncstar.wordpress.com

43 days ago by Jeff Glasson

What Do Clients Want Now? Six Top Companies from Tech to Travel Reveal the Biggest Opportunities for PR Firm Work in 2010 Brian Pittman from The Bulldog Reporter contributed this guest post to The Firm Voice, sharing perspectives from 6 top company execs including what they are now looking from thei ...

PerkettPRsuasion - The ... - perkettprsuasion.com · Rank: 159,079 · 80 references

54 days ago

I checked my emails this morning and couldn’t believe nor understand why I had so many people who had decided to follow me on Twitter, including some truly ‘famous’ names like @BrianSolis, Steve Rubel, Katie Paine, amongst many gurus and friends like Ike Pigott, Shel Holtz , Neville Hobson, et al. B ...

Lee's new-look Better ... - leehopkins.com/blog · Rank: 188,611 · 14 references

87 days ago by Jill Kurtz

I had the opportunity to participate in a PRSA webinar presented by PR measurement guru KD Paine this past week. During the session, she suggested these seven steps to determining the return on investment (ROI) of social media: Define the “R” – Define the expected results Define the “I” — What’s the ...

Communication in a Web ... - jakprpro.wordpress.com · Rank: 118,511 · 18 references

110 days ago by l2massociates

Katie Delahaye Paine KD Paine & Partners www.kdpaine.com Katie Paine is the founder of KD Paine & Partners and publisher of the first blog and first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability. Named one of PR Week’s 2008 Power Play ...

Marketing Thought Leadership - marketingthoughtleadership.wordpress.com · Rank: 75,506 · 3 references

137 days ago by mdpr

The NY Times recently wrote a profile of the current state of PR in Silicon Valley with a focus on Brooke Hammerling and her firm, BrewPR. The profile highlighted the need to look at individuals as sharers of information that are at the least on the same playing field with mainstream media (and for ...

Don't Eat the Shrimp - ... - donteattheshrimp.com · 33 references

165 days ago by bmindweb

Return On Investment. It’s one of the most frequent impediments Social Media Marketers run into. While it’s true that the metrics for social media are in their infancy, it’s also true that the investment involved in most social media is very small compared to other hard-to-measure activities such as ...

The Beginner's Mind - bmindweb.wordpress.com

170 days ago by Bob

First saw this via Joe Boughner, and by now it's taken over the world. Social media guy Drew Olanoff(right), who's someone I'd never heard of, got diagnosed with Hodgkin's Lymphoma on May 20. And what's he doing? Blaming it. For everything. Lost his keys? Cancer. Twitter down? Damn cancer. I love th ...

FlackLife - flacklife.com · Rank: 33,906 · 222 references

173 days ago by Geoff Livingston

Today, Beth Kanter, Shannon Whitley and I are launching the List of Change, a ranking of the top English-language change and cause-related blogs in the world. The ranking provides a glimpse into the change and cause bloggers who are trying to positively affect our lives throughout the world. The Lis ...

The Buzz Bin - livingstonbuzz.com · Rank: 6,930 · 1049 references