41 days ago

I checked my emails this morning and couldn’t believe nor understand why I had so many people who had decided to follow me on Twitter, including some truly ‘famous’ names like @BrianSolis, Steve Rubel, Katie Paine, amongst many gurus and friends like Ike Pigott, Shel Holtz , Neville Hobson, et al. B ...

Lee's new-look Better ... - leehopkins.com/blog · Rank: 105,575 · 14 references

73 days ago by Jill Kurtz

I had the opportunity to participate in a PRSA webinar presented by PR measurement guru KD Paine this past week. During the session, she suggested these seven steps to determining the return on investment (ROI) of social media: Define the “R” – Define the expected results Define the “I” — What’s the ...

Communication in a Web ... - jakprpro.wordpress.com · Rank: 119,663 · 18 references

96 days ago by l2massociates

Katie Delahaye Paine KD Paine & Partners www.kdpaine.com Katie Paine is the founder of KD Paine & Partners and publisher of the first blog and first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability. Named one of PR Week’s 2008 Power Play ...

Marketing Thought Leadership - marketingthoughtleadership.wordpress.com · Rank: 180,672 · 2 references

123 days ago by mdpr

The NY Times recently wrote a profile of the current state of PR in Silicon Valley with a focus on Brooke Hammerling and her firm, BrewPR. The profile highlighted the need to look at individuals as sharers of information that are at the least on the same playing field with mainstream media (and for ...

Don't Eat the Shrimp - ... - donteattheshrimp.com · 33 references

151 days ago by bmindweb

Return On Investment. It’s one of the most frequent impediments Social Media Marketers run into. While it’s true that the metrics for social media are in their infancy, it’s also true that the investment involved in most social media is very small compared to other hard-to-measure activities such as ...

The Beginner's Mind - bmindweb.wordpress.com

156 days ago by Bob

First saw this via Joe Boughner, and by now it's taken over the world. Social media guy Drew Olanoff(right), who's someone I'd never heard of, got diagnosed with Hodgkin's Lymphoma on May 20. And what's he doing? Blaming it. For everything. Lost his keys? Cancer. Twitter down? Damn cancer. I love th ...

FlackLife - flacklife.com · 219 references

159 days ago by Geoff Livingston

Today, Beth Kanter, Shannon Whitley and I are launching the List of Change, a ranking of the top English-language change and cause-related blogs in the world. The ranking provides a glimpse into the change and cause bloggers who are trying to positively affect our lives throughout the world. The Lis ...

The Buzz Bin - livingstonbuzz.com · Rank: 6,582 · 1039 references

162 days ago by marc meyer

KD Paine has got it going on. I had just re-watched a video that she had done over at Jason Falls’s blog awhile back about social media and ROI and since I’ve been struggling with it again, I decided to hop over to her site and found that she had just put this deck up. Very worthy to share with othe ...

Direct Marketing Observations - directmarketingobservations.com · Rank: 23,637 · 169 references

184 days ago by Steve Fisher

Last weekend Shashi (Social Media Swami) and I had the opportunity to attend the Successful and Outstanding Blogging Conference or SOBCon which is an advanced forum of speakers and workshops for bloggers. It was held in Chicago at the Summit Executive Center on Michigan Ave on the “Magnificent Mile” ...

Network Solutions - Small ... - blog.networksolutions.com · Rank: 16,986 · 210 references

207 days ago by Joe Loong

One of the many things I know I need to work on is getting better at Web metrics and analytics — both understanding them, and presenting them. I’m trying, really I am. Part of the problem is that any liberal arts major can look at a chart (or worse, make one) and draw completely specious, unwarrante ...

Network Solutions - Small ... - blog.networksolutions.com · Rank: 16,986 · 210 references