4 days ago by Geechee_Girl

NOTE: THE EVENT IS ON February 19, 2010. Ticket sales end on 2/18 in the evening. Do not confuse the Eventbrite ticket end date with the event date! ••• This month’s Social Media Breakfast is brought to you by Uptown Uncorked, DimDim, and New Heights of New Hampshire, with breakfast sponsors Portsmo ...

Social Media Breakfast - socialmediabreakfast.com · Rank: 57,262 · 26 references

63 days ago by HeidiMiller

And so, here is a six-point scale of engagement: 0: Unengaged -- takes no action 1: Repeat Visitor -- engaged enough to come back, but not enough to take any other action 2: Occasionally Engaged -- visits at least once a month, occasionally comments, retweets, or forwards 3: Regularly Engaged -- sub ...

Media Munchies - talkitup.typepad.com/media_munchies · 1 reference

64 days ago by Serena Ehrlich, SVP Social Media

Editor’s note: This is part 3 in the series of Lessons Learned: Easy tips on how to create and grow a social media program. This series includes a discussion on the following topics: Create a Social Media Policy Research your business Set goals Write an Editorial Calendar Create content Start the pr ...

Startup Army Blog - startuparmy.com/armyblog · 2 references

78 days ago by Chuck Tanowitz

The New York Times has a rather odd piece from Sunday discussing how the film industry is cutting back marketing budgets and focusing on public relations instead. I’m sure there is more to this story, but I’m not interested in debating the merits of paid versus placed media. I zeroed in on this para ...

Fresh Ground Communications - itsfreshground.com · Rank: 125,087 · 10 references

82 days ago by cindystephenson

Here’s the first of three posts based on the presentation I gave at WordCamp Victoria. You can view my slides on SlideShare here. This visual by Mark Smiciklas depicts the challenge we have in making sense of what is going on within the social media space. It points to the need for research strategi ...

PR Perspective - cindystephenson.wordpress.com · Rank: 196,831 · 9 references

90 days ago by neoncstar

This was posted on KD Paines PR measurement blog (really fascinating stuff if you’ve never come across it before) and I really appreciated it:

A Bit of Stardust - neoncstar.wordpress.com · Rank: 180,475

123 days ago by Jeff Glasson

What Do Clients Want Now? Six Top Companies from Tech to Travel Reveal the Biggest Opportunities for PR Firm Work in 2010 Brian Pittman from The Bulldog Reporter contributed this guest post to The Firm Voice, sharing perspectives from 6 top company execs including what they are now looking from thei ...

PerkettPRsuasion - The ... - perkettprsuasion.com · Rank: 131,575 · 82 references

134 days ago

I checked my emails this morning and couldn’t believe nor understand why I had so many people who had decided to follow me on Twitter, including some truly ‘famous’ names like @BrianSolis, Steve Rubel, Katie Paine, amongst many gurus and friends like Ike Pigott, Shel Holtz , Neville Hobson, et al. B ...

Lee's new-look Better ... - leehopkins.net · Rank: 151,584 · 21 references

144 days ago by Kary Delaria

PR is in a state of flux. It’s teetering on the edge of what it was, and what it can be. It’s opportunistic. As professionals, this is a time for us to break all of the stereotypes and “bad PR” that our industry has garnered (flaks, manipulators, schmoozers) and shape the future of our trade. This m ...

Untitled blog - kaneconsulting.wordpress.com · 3 references

167 days ago by Jill Kurtz

I had the opportunity to participate in a PRSA webinar presented by PR measurement guru KD Paine this past week. During the session, she suggested these seven steps to determining the return on investment (ROI) of social media: Define the “R” – Define the expected results Define the “I” — What’s the ...

Communication in a Web ... - jakprpro.wordpress.com · Rank: 109,673 · 19 references