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20 days ago by jason.zhanjia

CIC, leading Chinese Internet Word of Mouth (IWOM) research and consulting agency, released a new IWOM whitepaper called “Making Sense of IWOM” - the Role of Internet Word of Mouth in Purchase Decisions on June 18th. Here is the highlight from the official press release: Do consumers pay attention t ...

IN2marcom - in2marcom.com · Rank: 31,373 · 2 references

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23 days ago by admin

(* Source: One9Ninety *) Over the 2009 Chinese May holiday, Lenovo launched a social media campaign titled “ Red Laptop Girl” (红本女), which featured a man who was trying to track down a mysterious girl who carried a red Lenovo laptop. While the campaign created a short-term spike in traffic, the stor ...

One9Ninety - one9ninety.com

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24 days ago by inthewordinc

Not a lot is going on here, but I am getting a few items accomplished from my “Thinking About” section that resides in my head. According to IWOM (see links), if I’m thinking about it, I’m working on it. The first thinking about item is involves Hong Kong binding: http://www.burdastyle.com/howtos/sh ...

InTheWordInc's Blog - inthewordinc.wordpress.com

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37 days ago by 02Chan

北京—奥美互动今日发布了最新的数码营销工具:“ OBuzz”和“奥美数码实验室”, 以帮助营销者更好地了解、接触在线或移动中的消费者, 并与之进行互动与沟通。 OBuzz: 奥美数字影响力解决方案 奥美互动和奥美公关共同开发的OBuzz是强有力的在线口碑营销(iWOM) 监测平台追踪系统, 可以高效、实时地监测、衡量并分析中国社交媒体包括BBS、论坛、博客和其他Web 2.0网站中消费者的对话。 在中国, 奥美已经使用这个专有技术解决方案为阿迪达斯、英特尔和葛兰素史克等客户提供服务。通过抓取数千个博客和社交网站, OBuzz可以为营销者提供消费者对其品牌和竞争对手讨论的真实情况, 即时反映与某 ...

DamnDigital - damndigital.com · Rank: 78,614 · 1 reference

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37 days ago by jason.zhanjia

On June 1st, the day CIC launched the first Chinese social media analytics dashboard - IWOM Master™, another local agency SinoTech Group announced to launch a comprehensive Chinese online reputation monitoring platform - SinoReputation™. I have taken a look at SinoTech’s website, there is no specifi ...

IN2marcom - in2marcom.com · Rank: 31,373 · 2 references

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83 days ago by admin

觉得这位德国朋友很可爱，他非常留心生活中看到的一些现像并制作了下面的一些图片来表达他的观点。首先声明我并非支持或反对这些图片表达的想法，贴出这篇blog只是为了提醒自已要细致的对待生活，细心的对待工作，并且愿意和我持有相同想法的朋友分享。 左：西方人 右：中国人 表达个人观点时 生活方式 时间观念-准时 人际关系 表达愤怒方式 排队 自我 星期日街景 聚会 餐馆里声波 胃痛时的饮品 旅游时 审美 处理问题方式 一日三餐 交通工具 （图释文字，上：1970年。下：2006年） 老人的晚年生活 洗澡时间 心情与天气 领导 时尚 孩子 对待新事物

�... - bobwebs.net

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101 days ago by admin

Daqi Logo As a web analysts, we try to understand and optimize the performance of our or our clients’ websites and digital campaigns. For the most part that has included media optimization, creative opmtimization and site optimization. In a Web 2.0 world that is not enough anymore. As brands realize ...

Chinalytics Longmarch Blog - longmarch.chinalytics.com · 1 reference

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104 days ago by admin

今天有幸听了稜亚传播创意总监张嫱女士以“玉米”为例，探讨当代媒体中的“迷文化”，探讨“粉丝时代”与“创意社会”这两个新概念。听后觉得这和品牌传播的IWOM载体有相关之处，把笔记贴出来和大家分享。 迷》fans》过度消费(非理性重复消费) 典型代表：玉米社区 表现特征： 共同兴趣结合的团体 共同兴趣，利益 势和庞大，有影响力的特殊的诠释社区 投射情感-再创造特性： 胡歌 港台 muso 穿越小说 成功商业模式： 粉丝网 受众》”独特的体验”用户-内容生产者-创造者-表演和观看者-阅听人-消费者-我们自已 迷的媒介-人的延伸》通过调动最核心的迷团体(10%)带动泛迷群体(90%)

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107 days ago by admin

Moving From Traditional to Social Media: Easy Ways to Integrate SEO, Social Networks & PR 2.0 Strategies for Success With Lonnie B Hodge, Des Walsh, Brian Solis, Alvin Chiang, Omniture, Xiaonei and others April 8th 2009 from 9 AM-5 PM Bi-Lingual: Chinese and English MARCH SESSION SOLD OUT All dates ...

Untitled blog - china-business-consultant.com · 1 reference

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122 days ago by admin

(* Source: CMO Council *) Though top marketing execs believe that good customer experiences and positive word-of-mouth can increase loyalty and brand value, they admit that their companies are failing to properly integrate customer voice and experience into key business and marketing processes… The ...

One9Ninety - one9ninety.com