Blogs1 - 10 of 26 recent posts for tag:IWOM
04
Nov
2009
EverMotion瑞意恒动: 诺基亚6700c网络整合传播案例

5 days ago by 02Chan

2009年夏天, 我们有一个任务要完成。Nokia 6700c手机上市, 全金属外壳, 主打外观设计。我们要让更多的人知道它, 了解它, 喜欢它。 产品特点:   诺基亚6700C: 共赏· 钢熠   产品卖点: 钢质机壳, 流线与镜面设计, 3G功能。 沟通策略:   产品: 从产品本身的材质、设计、功能等视觉和实际应用角度切入, 分享使用体验、传播产品信息。   活动: 从受众角度传播Minisite活动, 分享精彩视频, 吸引消费者参与活动, 扩大活动受众群体。   网络整合传播: 以Video、BBS、QQ群组多种渠道, 相互配合, 整合传播。 传播亮点:   视频创意——“擎天柱来电 ...

DamnDigital - damndigital.com · Rank: 28,257 · 6 references

30
Oct
2009
中国网络口碑营销的走向

10 days ago by 02Chan

企业品牌的构建以及其传播价值的来源已经不再是企业独有的特权了。在传统营销时代, 由于拥有媒体资源优势, 企业品牌传播的话语权为其独占。而现在, 无论是企业的品牌价值, 对品牌诉求的理解, 或是传播渠道等权力正在被分散到消费者及媒体受众当中去。 互联网搭建起来的信息世界正在对人们的生活产生着深远的影响: 博客、维基百科、社区网络、在线媒体……这些丰富的信息获取渠道催生出消费者自发形成的媒体, 也就是“消费者自主媒体”(Consumer-Generated Media) 。随着互联网的兴起, 网络口碑营销已经不是“可以做”、“值得做”的投资行为, 而是企业“必须做好”的事情。 近年来, 消费者自主 ...

DamnDigital - damndigital.com · Rank: 28,257 · 6 references

26
Oct
2009
China Digital Brand Index

14 days ago by jason.zhanjia

On 22 October 2009, Edelman APAC launched the first ever quarterly Digital Brand Index (DBI) derived from Brandtology data. The DBI is the first research project to compare online conversation and digital engagement across eight markets (China, Hong Kong, Taiwan, India, Indonesia, Malaysia, Singapor ...

IN2marcom - in2marcom.com · 8 references

edelman digital x brandtology, asia pacific digital brand index ::

14 days ago by Adam J. Schokora

Video youtube video

:: as I think most of you know, I’m a strategist at Edelman Digital Asia Pacific. As such, I just wanted to share some news. Together with our partner Brandtology, we launched the Asia-Pacific Digital Brand Index (DBI), a regional study of online conversations about big tech brands covering 10 marke ...

伍拾陸 minus 壹 dot com :: - 56minus1.com · Rank: 104,146 · 94 references

25
Oct
2009
Online Feedback of Windows 7 Launch in China

15 days ago by jason.zhanjia

Microsoft officially launched Windows 7 operating system in China on October 23, 2009. This is a product that Microsoft really wants to make a big splash on the market and help the company stave off competition from Apple. So let’s do a quick check on consumers’ reaction and their feedback on the In ...

IN2marcom - in2marcom.com · 8 references

11
Oct
2009
Two Secrete Codes In A Book “marketing 2.0 Iwom”

29 days ago by Web Researcher

There are two secrete codes in a book which even author did’t know. Tremondous secrets. Are there anyone who speaks korean? crazy to know the script

writedeal.com - writedeal.com · 3 references

28
Sep
2009
How Internet Word of Mouth Is Generated and Disseminated

42 days ago by jason.zhanjia

In the first topic ( The Role of IWOM in Purchase Decisions) of CIC’s “Making sense of IWOM” white paper series, CIC suggested that the majority of consumers use IWOM to help them make purchase decisions about products and brands they plan on purchasing. What CIC did not do look at was if they found ...

IN2marcom - in2marcom.com · 8 references

23
Sep
2009
Chinese Internet Trends in The Past Six Months

47 days ago by jason.zhanjia

CIC, the Shanghai-based Internet Word-of-Mouth (IWOM) research and consulting agency, releases a Chinese Internet trend watch report for the first half year of 2009. The report has three main sections: First, CIC has been watching the expansion of “Video Sharing.” Video sharing sites contain a wide ...

IN2marcom - in2marcom.com · 8 references

15
Sep
2009
Dialogix:社会化网络品牌监测服务

55 days ago by watsonxu

Dialogix是一个提供社会化网络(Social Media)网络品牌口碑监测服务的网站,除了提供品牌口碑监测以外,还提供行业以及竞争者口碑监测服务。目前Dialogix可以监测的社会化网络包括:Twitter, YouTube, Flickr, MySpace, Facebook以及其他的新闻网站和论坛等等。 Dialogix是一个收费服务,根据选择服务的不同,每月的价格在145$-2495$。提供的主要功能如下: 通过Dialogix可以监测任何关于您品牌的文章,评论,Tweet,Youtube视频,论坛信息等等; 可以找出对于您品牌Key Online Influencers( 社会化 ...

天涯海阁 - web20share.com · Rank: 86,836 · 105 references

28
Aug
2009
friday 5 | online iwom pr crises in china: the latest and why ::

73 days ago by Adam J. Schokora

:: in China, discussion of online Internet word of mouth (IWOM) PR crises always seem to be focused on foreign companies, but this is a bit misleading because local Chinese companies get it too. Online crises in China comes in many forms. Sometimes they are brought on by circumstances outside of a b ...

伍拾陸 minus 壹 dot com :: - 56minus1.com · Rank: 104,146 · 94 references

Previous123