37 days ago by a MCD columnist

Jeff Hasen is chief marketing officer of Hipcricket By Jeff Hasen Rather than the number of mobile impressions during the holiday season, I am most intrigued by the lasting ones. Mobile was the dominant topic in my house and before you say, “Really?” I’ll qualify the statement by saying that those t ...

Mobile Commerce Daily - mobilecommercedaily.com · Rank: 3,385 · 224 references

52 days ago by a MCD columnist

Jeff Hasen is chief marketing officer of Hipcricket By Jeff Hasen Any list of the year’s misses in mobile must include the incorrect predictions that Super Bowl advertisers would include calls to action leading to the creation of massive permission-based databases. Instead, TV advertisers flubbed th ...

Mobile Commerce Daily - mobilecommercedaily.com · Rank: 3,385 · 224 references

59 days ago by Mark Kabbash

Mobile Marketer also honored Macy’s, a Hipcricket client, as the 2011 “Mobile Marketer of the Year.” The publication lauded Hipcricket for its ability to deliver measurable value for its many clients—in particular its “notable efforts” with Macy’s Backstage Pass and Le Club Perrier—through cross-cha ...

EquityGroups - The ... - equitygroups.blogspot.com · Rank: 183,482

88 days ago by Shaun Parsons

On Tuesday, Hipcricket – a mobile marketing and advertising company owned by Augme Technologies – announced that it will continue to do its part to keep one of radio’s most popular personalities mobile. Delilah, the most-listened-to-woman on radio in the U.S., has doubled her mobile VIP club in the ...

SOCIMO: Socially Mobile - socimo.com/blog

88 days ago by radiosyn

Premiere Radio Network syndicated radio nighttime diva Delilah, the most-listened-to-woman on radio in the U.S., has renewed her contract with long-time partner Hipcricket after doubling her mobile VIP club over the past year. Delilah's daily nighttime radio broadcast, syndicated to approximately 20 ...

Radio Syndication Talk - radiosyndicationtalk.com · 8 references

97 days ago by Shaun Parsons

On Thursday, Hipcricket announced its successful partnership with the sparkling water gurus at Perrier for a new mobile marketing promotion. Hipcricket is providing the mobile components of Perrier’s latest Le Club Perrier promotion. Hipcricket created mobile websites in both English and French, int ...

SOCIMO: Socially Mobile - socimo.com/blog

100 days ago by Michael

On Thursday, Hipcricket announced its successful partnership with the sparkling water gurus at Perrier for a new mobile marketing promotion. Hipcricket is providing the mobile components of Perrier’s latest Le Club Perrier promotion. Hipcricket created mobile websites in both English and French, int ...

Mobile Marketing Watch - mobilemarketingwatch.com · Rank: 22,369 · 189 references

102 days ago by Michael

State lotteries are routinely turning to the mobile channel to inspire would-be ticket buyers to press their luck. In another illustrative example of this burgeoning phenomenon, this week Hipcricket announced that the Virginia Lottery has selected its platform as part of a multichannel mobile market ...

Mobile Marketing Watch - mobilemarketingwatch.com · Rank: 22,369 · 189 references

140 days ago by Rick Mathieson

It's already one of the world's preeminent payment companies. With its entry into m-commerce, does American Express - its merchant partnerships and its massive database of customer preferences and purchase behavior - become the ultimate mobile marketing platform? In the...

RICK MATHIESON: GENWOW.COM - mathieson.typepad.com/genwow · Rank: 93,878 · 42 references

142 days ago by Rick Mathieson

Major brands are discovering the secret to mobile marketing success lies in what for some is an unexpected place: traditional advertising. As longtime readers know, this is a reoccurring theme in my books, THE ON-DEMAND BRAND and BRANDING UNBOUND. In...

RICK MATHIESON: GENWOW.COM - mathieson.typepad.com/genwow · Rank: 93,878 · 42 references