39 days ago by 몽양부활

source : http://www.flickr.com/photos/jeroensteeman/5519602783/ 길거리를 걷다 정사각형 모양의 독특한 코드 문양을 발견하는 일은 더이상 낯선 경험이 아니죠. 어떤 상품을 고르다 보면 으레 상품 커버나 뒷면에 QR 코드가 반듯하게 자리잡고 있죠. "어 이게 뭐지"라며 물어보는 소비자는 이제 많이들 줄었을 겁니다. 국내에서 QR 코드 열풍이 불었던 적이 있죠. 다음커뮤니케이션이 지난 2010년 9월 QR코드 인식 애플리케이션 ‘쿠루쿠루(QRooQRoo)를 개발한 인투모스를 인수해 큰 화 ...

51 days ago by Josh Bernoff

Yesterday I described the start of our innovation challenge. At the end of a month we'd generated 65 ideas, and knew which ones were popular. But how to move forward? This is where our judges came in. I recruited about 15 people to help with the process. They included many senior managers here (the ...

52 days ago by Josh Bernoff

When we set up our sharing system, the HERO Platform, here at Forrester Research, one explicit goal was to improve innovation. There's a virtuous circle: the innovation element would get people further into the sharing platform, and the sharing platform would give us the structure we needed to innov ...

52 days ago by GG Benitez

According to Forrester: Most marketers still don’t understand Twitter — neither the tricky challenges or its unique possibilities. It isn’t just marketers. Even though Twitter has been around for five years now, most everyday people still don’t get Twitter, especially when all their friends are on F ...

52 days ago by Nathaniel Parish Flannery

[1]Image by Hop Talk via Flickr The latest report from ION [2], the professional women network, singled out Massachusetts for having “the highest percentage of women directors.” ION’s report found that 20.6% of the directors of the Fortune 500 companies based in that state are women. By contrast, ac ...

54 days ago by Solo Entertainment

Is a Need to Please Hurting Your Business?: When it comes to business, there’s a thin line between “people pleasing” and good customer service. And these days, in crowded and competitive markets, anything less than a customer-obsessed strategy (as coined by Forrester Research) simply won’t do. That ...

57 days ago by Eric Savitz

Guest post written by Curtis Staker Curtis Staker [1] is president and CEO of Confident Technologies. [2] [3]Curtis Staker: Shopping safely. Despite the astronomical growth of smartphones and tablets, and the rise in applications allowing consumers to purchase both virtual and real goods from their ...

57 days ago by marshallstanton

87.5% Earlier this month Forrester Research announced that only 6% of U.S. mobile phone owners use a location based application although that figure is up 3x from 2% in 2010 (coincidentally Foursquare announced the day prior that their user base had grown 3x from 2010 to 15 million). That said the w ...

59 days ago by Thierry Maillet

Dans Le Monde de l'Economie daté de ce mardi deux informations complémentaires à trois siècles d'écart. Dans La Banqueroute de l’Etat royal avant la révolution française l'historienne suggère que "l'Etat a vacillé à cause d'une organisation obsolète". La France de l'Ancien régime avait de nombreux o ...

59 days ago by Meredith L. Eaton

There’s no denying that social media has become a key part of corporate strategy for businesses across almost every industry. In fact, the Content Marketing Institute’s recent study, B2B Content Marketing: 2012 Budgets, Benchmarks and Trends, found that 74 percent of B2B marketers currently use soci ...