2 days ago by Albo B.

Kompania hulumtuese eMarketer zbuloi se Twitter në deri në fund të vitit 2014 do të arrijë në 540 milionë dollarë të ardhura në vit nga reklamat. Twitter në vitit 2011 nga reklamat ka përfituar 139,5 milionë dollarë. Ky numër nuk është aspak i vogël, megjithatë është pothuajse është asgjë në krahasi ...

Informatika Shqiptare - itshqip.com

3 days ago by Jennie

As a marketer myself, it was interesting to read that marketers are more interested in audience targeting rather than contextual targeting. Are one and two the same? Audience targeting to me is the demographic make-up of the audience. This is where we get into gender, age, household income, geograph ...

WHERE - site.where.com

4 days ago by 王 崇旭

根据 Facebook 提交的 IPO 文件，目前 Facebook 的月活跃用户为 8.45 亿，值得一提的是其中移动端的用户数量高达 4.25 亿，占了一半。另外 Facebook 的年收益是 37 亿美元，其中广告收入占了 85%，一年前这个比例更高达 95%。 Facebook 在提交的 IPO 文件中坦言： 目前我们并没有从 Facebook 的移动端获得直接收入，也还没找到在移动市场行之有效的盈利方式。 原因？在此之前，Facebook 并没有在它的移动客户端或者移动网页版投放广告。 移动广告市场 根据 Canalys 的最新 数据，2011 年的智能手机出货量首次超越了传统 PC ...

爱范儿 · Beats of Bits - ifanr.com

5 days ago by Veronica Sepe

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Wall Street Journal – Facebook Sets Historic IPO [...]

The eMarketer Blog - emarketer.com/blog

9 days ago by Tim Peterson

Even though Facebook has barely gotten started when it comes to advertising, the company can thank Madison Avenue for the stunning $5 billion initial public offering (IPO) it filed on Wednesday (Feb. 1). Advertising dollars accounted for 85 percent of Facebook’s $3.7 billion in revenue for 2011, and ...

Adweek : Technology - adweek.com/adweek/feeds/21

10 days ago by Drew Bowling

With elections in the United States and the Summer Olympic Games across the Atlantic pond in London this year, U.S. ad spending is expected to continue a strong growth throughout 2012, according to eMarketer. The digital marketing analysis firm estimates …

WebProNews » Microsoft - webpronews.com

10 days ago by mikey likes IT!

Hong Kong, China (CNN) — Facebook may soon update its status from “private” to “public” in what will likely be the biggest tech IPO in history. Reports say the social network could file registration papers as soon as Wednesday, for an initial public offering this May. The tech giant is aiming to rai ...

blabwise - blabwise.com

12 days ago by Phillip Nones

Isn’t it interesting how industry growth forecasts for emerging digital segments always start out looking stupendously stellar? Terms like “swelling demand” … “robust growth” … and “tipping point” often accompany these breathless predictions. And of course, the business media are highly prone to rep ...

Nones Notes - nonesnotes.wordpress.com

14 days ago by Matthew A. Gilbert, MBA

If a picture is worth 1,000 words, how much is a video worth? According to the following statistics from November 2011, video is so popular in online media it is nearly priceless: comScore (October 2011): 184 million US Internet users watched an average of 21.1 hours per viewer and engaged in 42.6 b ...

Matthew A. Gilbert, MBA ... - doctorio.us

14 days ago by Timothy N. Mcmanus

eMarketer released some new data yesterday with the most detailed breakdown of the mobile advertising market I’ve seen to date. eMarketer have a history of being amongst the most bullish on this market. they were the first company to predict that 2011 mobile ad spend would top $1bn in the US, and th ...

Advertising Online - swobonet.info