19 days ago by Karthik S

I have had a unique opportunity to see the Digital Brand Index from 2 vastly different perspectives – I saw DBI 1.0 while I was in my earlier organization. And now, for DBI 2.0, I’m in Edelman India and being a part of the team that is driving this initiative, the perspectives are vastly different. ...

Ravenous Bugblatter Beast ... - itwofs.com/beastoftraal · Rank: 169,726 · 14 references

24 days ago by Karthik S

Why exactly is mainstream media going ga-ga over Shashi Tharoor’s tweets? Some say, its plain jealousy – he has 600,000+ followers, something that media can only dream about! But the simple fact is that, in case of media, people pay (most of the times) to gain access to what they publish/ air. On tw ...

Ravenous Bugblatter Beast ... - itwofs.com/beastoftraal · Rank: 169,726 · 14 references

27 days ago by Michael Stelzner

In this video I interview Steve Rubel, Senior Vice President at Edelman Digital. Steve advises some of the biggest names in the world, such as Dannon, Hewlett Packard, Pepsi and Microsoft, on social media. Watch this video to pick up some of the nuggets of social media advice he gives his clients. O ...

Social Media Examiner - socialmediaexaminer.com · Rank: 2,000 · 293 references

33 days ago by Karthik S

Forrester Research recently published a report on defining earned, owned and paid media. This concept has been in circulation for some time now, but what Forrester released, at least from Sean Corcoran’s blog post, made for a lucid explanation. While I haven’t read the entire, $500 report, what I th ...

Ravenous Bugblatter Beast ... - itwofs.com/beastoftraal · Rank: 169,726 · 14 references

34 days ago by Karthik S

Beyond all this social media engagement conversation, something really simple happened yesterday that I had to pause and ponder. My dad bought a pack of oats last month – he was bored with Quaker Oats and wanted to try another brand. So he got a 500gm pack of Bagrry’s Oats. Came home….opened the pac ...

Ravenous Bugblatter Beast ... - itwofs.com/beastoftraal · Rank: 169,726 · 14 references

52 days ago by Adam J. Schokora

:: I was recently included in Media Magazine’s Faces to Watch feature – a look at “A Generation of Achievers” to keep an eye on in 2010 in Asia. I’m honored and flattered to be included in such an illustrious group – frankly speaking though, I’m out of my league. At any rate, check out the feature b ...

fifty 5 :: an adam j. ... - 56minus1.com · Rank: 16,246 · 97 references

56 days ago by Adam J. Schokora

:: together with PublicAffairsAsia, my colleagues at Edelman China published a short white paper today titled The Dragon & The Mouse. The paper takes a look at how social media is impacting public affairs in China, and even includes some insights from yours truly – so of course, it’s definitely wort ...

fifty 5 :: an adam j. ... - 56minus1.com · Rank: 16,246 · 97 references

61 days ago by Andrea Vascellari

Episode: VMC #215 – How brands and marketing have to adapt to this new worldwide real time “word of mouth” [right click to download 'Save the link as...', video-player available below] Panel moderated by: Chris Brogan, President, New Marketing Labs, Author, Trust Agents Panelists: Richard Binhammer, ...

Andrea Vascellari - andreavascellari.com · Rank: 179,920 · 129 references

61 days ago by Andrea Vascellari

Episode: VMC #215 – How brands and marketing have to adapt to this new worldwide real time “word of mouth” [right click to download 'Save the link as...', video-player available below] Panel moderated by: Chris Brogan, President, New Marketing Labs, Author, Trust Agents Panelists: Richard Binhammer, ...

Andrea Vascellari - andreavascellari.com · Rank: 89,665 · 164 references

64 days ago by Karthik S

After being a client for a long time, an year in advertising and communications design, and 2 years in public relations, I’m now moving my cheese, myself. To Edelman. Yes, after 2 fantastic years at Text 100, Bangalore, I’m moving to Edelman as Head of Digital Strategy (India). If there’s one reason ...

Ravenous Bugblatter Beast ... - itwofs.com/beastoftraal · Rank: 169,726 · 14 references