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에델만, 2011년도 최고의 PR 컨설팅사!!
15 hours ago
by 에델만 코리아
안녕하세요, 에델만 블로그를 방문해 주셔서 감사합니다. 모두들 새 해 복 많이 받고 계시지요? 새해 첫 날, 에델만은 Advertising Age의 A-List에는 2년 연속 선정되고 Adweek로부터는 ‘올해의 PR 에이전시(PR Agency of the Year)’에 선정됐다는 기쁜 소식을 들었습니다. Advertising Age의 A-List는 광고, 디지털, 매체 구매, PR 업계 중 최고의 에이전시 10개를 선정해서 발표한 리스트인데요, 올해는 PR 기업 중에 [...]
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A matter of trust
4 days ago
by Dan Ovsey
Despite much hi-jinx in the corporate world over the past few years and sinking credibility of corporate leaders, Richard Edelman, CEO of multinational PR firm Edelman, believes the C-Suite can still redeem itself in the yes of the Canadian public with a little honesty, transparency and sincerity. W ...
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Trust in Japan
4 days ago
by David Brain, President and CEO, Edelman Europe
Tokyo, just outside the Edelman office My colleagues Ross Rowbury and Alan Vandermolen launched the Trust Barometer findings for Japan in Tokyo today. It is difficult to know quite where to begin when discussing the Trust Barometer results for Japan this year. Japan was always one of our more stable ...
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Trust in media went up. Really?
4 days ago
by Li'l Sprouts Montessori
If you’ve been following the Edelman Trust Barometer over the past few years, you’ve known that this the value of this ingredient has had impossible to predict. The 2012 Trust barometer did, however throw some surprises. Government is the least trusted institution. What else is new? Trust in the med ...
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Aussies don’t trust politicians: survey
4 days ago
by RM
Source: SMH As federal MPs gather in Canberra for the first parliamentary sitting of the year, a new survey has found 60 per cent of Australians don’t believe what their political leaders say. The latest annual Trust Barometer survey, released … Continue reading →
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Beat Cause Fatigue with Facts
9 days ago
by Joel Johnson
Despite cause fatigue, the facts are the facts. Cause marketing is becoming a mainstream defacto part of the marketing mix. The CMO now has to share the table with the chief sustainability officer or the head of CSR or even public policy. Both have something to learn from each other and it helps to ...
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You Better Work: January Jobs
11 days ago
by Jenn
I’m sick of seeing all the un-super Super Bowl ads. So instead, we’re going to check out the job market. VANCOUVER: Cossette has openings for an HR Intern, Digital Content Writer, Digital Art Director, Digital Account/Project Manager and an ACD, Copywriter. ( Link) Government job! The Ministry of Jo ...
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Federated Rule, Davos Roundup, SEC Watchdog: Compliance - BusinessWeek
11 days ago
by trader
Federated Rule, Davos Roundup, SEC Watchdog: Compliance BusinessWeek The finance and banking industries remain the “least trusted” for the second consecutive year, according to a 20-country survey released earlier this week by public relations firm Edelman. Financial companies, mainly in Western Eur ...
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