1 day ago by Mike

“NBC is launching a Chuck game that gives points to fans who talk about the show using social media. The game is called Mission: Chuck Me Out and is designed to track users who mention Chuck on Twitter, Facebook and MySpace. In fact, every tweet that mentions Chuck can earn the user a point. The fan ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

1 day ago by Mike

“The NanaBlogs, a new online community for grandmothers who want to participate in social networking with other grandmothers as well as blog, is a testament to the growing numbers of seniors, or ‘matures’ on the web. The idea for NanaBlogs, the brainchild of Teresa Bell Kindred, a retired high schoo ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

1 day ago by Mike

“U.S. consumers may soon be able to click on ads for Bertolli pasta meals and Dove soaps on their smartphones, and then redeem the coupons in exchange for free cell phone minutes and other perks. Unilever and Grupo Bimbo—a Mexican food products maker that sells brands like Arnold breads and Boboli i ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

1 day ago by Mike

“Pfizer Inc. is equipping its sales representatives with new portable computers designed to improve their pitches to doctors–and at the same time help the drug maker comply with the law. The New York-based company has been providing its thousands of sales reps with tablet PCs, a type of laptop compu ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

1 day ago by Mike

“A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year. Justifying this apportionment, 33.9% said ROI for new media is ’somewhat’ better than traditional, and ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

2 days ago by Mike

“New statistics that show half of all Americans would watch ads for money support the premise behind a controversial ad technology patent filed by Apple that would compel recipients of cheap mobile devices to watch videos at any time. More than half of Americans (52%) say they’d be willing to watch ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

2 days ago by Mike

“SunTrust Banks has launched ‘Swap a Solid,’ a Facebook application that provides users with a forum for exchanging goods and services. The app is intended to help people stop spending money when they can trade instead. ‘Swap a Solid’ is the latest online component of the ‘Live Solid’ initiative, wh ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

2 days ago by Mike

“For those keeping score, here’s how the rankings of search engines have changed since Microsoft entered the race with Bing six months ago. Google, of course, remains the runaway leader and there are no signs that its market share will do anything other than keep inching up. It went from 65 percent ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

2 days ago by Mike

“As consumer packaged goods (CPG) brands lose share to less-expensive store brands, marketers are focusing on methods to secure lifelong brand loyalty in a bid to acquire new customers and retain lifelong customers. The insights gleaned from their online relationship marketing efforts often guide pr ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

2 days ago by Mike

“Though it hasn’t yet moved in on the tried-and-true phone call, Facebook may be replacing email and text messaging as a more popular way to stay in touch with friends and family online, according to a small-scale survey by Prompt Communications, writes MediaBuyerPlannner. The survey, which asked 30 ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com