Blogs1 - 10 of 161 recent posts for tag:"Digital Techniques"
10
Nov
2009
All I Want for Christmas Is a Social Campaign

6 hours ago by Mike

“Inspired by the results of experimental social media campaigns, some major retailers are gearing up to roll out more elaborate social networking campaigns than they did last year. Though overall online ad spending among retailers is expected to increase this holiday season, details have emerged ove ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

Beauty Brand Sephora Finds Facebook ROI

6 hours ago by Mike

“Executives at beauty retailer Sephora are pleased with the results of an Earth Day-related Facebook campaign it launched back in April. Orders and referral traffic to Sephora.com more than doubled during the campaign, which also yielded it more than 10,000 new Facebook ‘friends,’ according to the c ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

Toyota Runs Afoul of Copyright Issues

7 hours ago by Mike

“Toyota ran into a sticky situation recently when it launched a new website for one of its vehicles, and the repercussions could have a lasting effect on branded websites that aggregate consumer-generated social media. Toyota launched a microsite for the 4Runner SUV that portrayed the vehicle as a p ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

EMD Serono Tackles Infertility with Rich Media

7 hours ago by Mike

“EMD Serono extended its ‘In the Know’ infertility awareness effort with a short film festival, inviting couples who’ve struggled with infertility to submit 5-8 minute videos about their experiences. The contest was officially sponsored by the company’s Fertility LifeLines site. Finalists were displ ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

Travelers Make Online Their First Stop

8 hours ago by Mike

“The staycation still rules as most US Internet users opt not to travel for the holidays this year. While 52% told About.com that, like in 2008, they would not travel this holiday season, another 24% said they were even less likely to travel this year than last. The biggest theme for those trips sti ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

09
Nov
2009
Twitter-Squatting? GM, Nestlé Miss with Names

1 day ago by Mike

“On Twitter’s @Hyundai page, there is a collection of 140-character blasts in English and Korean about oysters, cellphones and the Yankees. Clicking on a profile photo reveals a collage of scantily clad ladies bearing cleavage and more, and a caption saying, ‘Have a Lustful Day.’ After having contac ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

Health Experts Exploring Social Media

1 day ago by Mike

“Can we be tweeted to better health? Will a widget help slow the spread of swine flu? Do Facebook groups improve the chances of sticking with an exercise or weight-loss regimen? Yesterday, a group of about 45 public-health practitioners explored how social-networking media such as MySpace and Twitte ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

Two-Thirds of US ‘Net Users Want Mobile Health

1 day ago by Mike

“Almost two-thirds of US Internet users would take up mobile health services today if they were available. Most of those would supplement doctor visits with mobile services, though 23% of respondents to a CTIA – The Wireless Association and Harris Interactive poll said they would replace in-person v ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

The Real Deal: SocNet Users Want Discounts from Brands

1 day ago by Mike

“Brands are busily trying to figure out how to build their followings on social networks like Twitter and Facebook. The secret to success may lie in the most old school of marketing techniques: give people a deal. A new consumer study of ‘digitally connected’ consumers commissioned by Razorfish foun ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

Ft. Hood News Tests Twitter Lists

1 day ago by Mike

“As news of the Fort Hood shooting rampage spread last week, media outlets and readers both put Twitter and its new lists feature to the test. Just as the service was instrumental in providing updates during the summer’s election protests in Iran, Twitter feeds from Texas-based news sources such as ...

Heartbeat Digital: The Pulse - pulse.heartbeatdigital.com

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