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Blogosphere on Positioning: David Meerman Scott
18 hours ago
by Sramana Mitra
David, in his post, Persona-focused Web site leads to 4x conversions for RightNow Technologies offers a case study that addresses a core issue that I have often dealt with in positioning exercises: In a complex sales cycle with multiple players involved, how do you position your product with one mes ...
Sramana Mitra on Strategy - sramanamitra.com · Rank: 5,460 · 577 references
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Our very first Amazon review of “Fascinate”
21 hours ago
by Sally Hogshead
Good morning! What’s an inspiring way to wake up on the day your book goes on sale? A hot cup of coffee, a New York skyline view, and the first book review posted already on Amazon. (As it turns out, this review is by someone you happen to admire tremendously: David Meerman Scott, bestselling author ...
Sally Hogshead - sallyhogshead.com · Rank: 135,789 · 39 references
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‘Leer traditionele marketingkennis af’
22 hours ago
by Niels Buijs
Afgelopen donderdag 4 februari stond in het teken van Marketing Pioneers 2010. Hét evenement voor de innovatieve marketeers van Nederland, ditmaal georganiseerd in Pakhuis de Zwijger te Amsterdam. Op het programma stonden enkele topsprekers, waaronder de Amerikaan David Meerman Scott. Lees meer
Frankwatching - frankwatching.com · Rank: 1,667 · 582 references
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