5 days ago by eric_l

Fellow Projectliner Anika and I attended the 2009 Summit on Customer Engagement in Quincy, MA on October 19-21. We’ve finally managed to recover and really process all the great presentations on using customer input to drive corporate decisions. Tim Thorsteinson (President of the Harris Corporation) ...

Projectline » Marketing ... - projectlineinc.com · Rank: 79,030 · 10 references

9 days ago by jimmymaher

Many years ago my father-in-law took his family on a day trip to Muir Beach, just North of San Francisco. It was very warm day and parking was hard to come by. He observed a lot of cars parked in the red zone on the road approaching the beach, so he also parked there, figuring that because so many o ...

Cubed Consulting - cubedconsulting.com · 2 references

18 days ago by Laura Ramos

The Summit on Customer Engagement continues Tuesday, October 21. From yesterday’s session, here are my takeaways from the panel discussion where Jeff Tinker, SVP Wholesale Product and Market Strategy, Wells Fargo, Asim Zaheer, VP Global Product and Competitive Marketing, Hitachi Data Systems and Joh ...

B2B Marketing POSTs by ... - b2bmarketingpost.com · Rank: 34,506 · 26 references

19 days ago by Laura Ramos

Today and tomorrow the Customer Strategy Group is hosting its inaugural summit on customer engagement – an intimate, executive conference designed for B2B marketers who manage customer reference programs, advisory boards, and the emerging area of online communities. I will speak later today to about ...

B2B Marketing POSTs by ... - b2bmarketingpost.com · Rank: 34,506 · 26 references

40 days ago by Laura Ramos

Customer reference programs, advisory boards, and customer councils are vital activities in B2B marketing. But these activities risk sliding into second-class status among executives if marketers fixate too much on numbers and not enough on creating community involvement among these highly-engaged c ...

B2B Marketing POSTs by ... - b2bmarketingpost.com · Rank: 34,506 · 26 references

46 days ago by Brian Callahan

Customer success/reference programs are always one of the most challenging initiatives at any organization. Anytime you are trying to coordinate multiple internal resources along with external constituencies, it makes for an interesting assignment. The surprising thing is that so many organizations ...

Dance With Strangers - dancewithstrangers.com · 4 references

48 days ago by Laura Ramos

Making your customer reference program, advisory boards, customer councils, and communities relevant to C-level management means you need to speak their language and help them pursue their objectives. Not yours. Taken individually, a reference or communities program may not show up on your firm’s ex ...

B2B Marketing POSTs by ... - b2bmarketingpost.com · Rank: 34,506 · 26 references

54 days ago by mpschwartz

Jim Dickie, managing director of CSO Insights, says that when researching the Web sales rep need to constantly ask themselves: Can I find the right thing versus can I find something? By Matthew Schwartz When sales execs end a telephone conversation with a prospect by saying, “Let me get back to you ...

Trends and Issues ... - zoominfoblogger.wordpress.com · Rank: 34,019 · 5 references

65 days ago by Barbara

Looking for a useful definition of “influencer” within the context of influencer marketing? Duncan gives a great run down in a B2B Marketing Online feature on influencer marketing by Meg de Jong, acting deputy editor: “Duncan Brown, European managing director at specialist company Influencer50, poin ...

Sway - barbarafrench.net · Rank: 176,021 · 16 references

68 days ago by Maeve Naughton

#crlp Smile when you talk to customers – even if it’s over the phone. “Things to Think About” for the Reference Professional is a weekly blurb to get you thinking. You can find content here on this blog or at Twitter under the hashtag for Customer Reference and Loyalty Professionals #crlp. [...]

Customer Reference Programs - customerreferences.wordpress.com · 9 references