7 days ago by Maeve Naughton

In my last #crlp post I said to talk to other folks who are focused on customer references. To give you a head start, below is a list of some other blogs that are definitely worth a read! Thanks to the Customer Reference Knowledge Sharing Network for collecting this list of blogs. Happy reading! Con ...

Customer Reference Programs - customerreferences.wordpress.com · Rank: 181,219 · 9 references

48 days ago by Laura Ramos

Last week, Forrester published my research about how to deepen engagement engagement with programs focused on your best, most active customers. I think social software and activity will play a huge role here in 2010. Why? Because engaging business customers requires contact. To date, these connectio ...

B2B Marketing POSTs by ... - b2bmarketingpost.com · Rank: 128,125 · 31 references

77 days ago by Lena Moses

Seattle, WA Projectline Services, Inc. is looking for an enthusiastic marketing consultant to help our clients run early technology adoption programs, develop communications projects, and manage complex customer engagement programs. This position is uniquely diverse and whoever takes this position w ...

Projectline » Marketing ... - projectlineinc.com · Rank: 140,435 · 13 references

98 days ago by eric_l

Fellow Projectliner Anika and I attended the 2009 Summit on Customer Engagement in Quincy, MA on October 19-21. We’ve finally managed to recover and really process all the great presentations on using customer input to drive corporate decisions. Tim Thorsteinson (President of the Harris Corporation) ...

Projectline » Marketing ... - projectlineinc.com · Rank: 140,435 · 13 references

102 days ago by jimmymaher

Many years ago my father-in-law took his family on a day trip to Muir Beach, just North of San Francisco. It was very warm day and parking was hard to come by. He observed a lot of cars parked in the red zone on the road approaching the beach, so he also parked there, figuring that because so many o ...

Cubed Consulting - cubedconsulting.com · 3 references

111 days ago by Laura Ramos

The Summit on Customer Engagement continues Tuesday, October 21. From yesterday’s session, here are my takeaways from the panel discussion where Jeff Tinker, SVP Wholesale Product and Market Strategy, Wells Fargo, Asim Zaheer, VP Global Product and Competitive Marketing, Hitachi Data Systems and Joh ...

B2B Marketing POSTs by ... - b2bmarketingpost.com · Rank: 128,125 · 31 references

112 days ago by Laura Ramos

Today and tomorrow the Customer Strategy Group is hosting its inaugural summit on customer engagement – an intimate, executive conference designed for B2B marketers who manage customer reference programs, advisory boards, and the emerging area of online communities. I will speak later today to about ...

B2B Marketing POSTs by ... - b2bmarketingpost.com · Rank: 128,125 · 31 references

133 days ago by Laura Ramos

Customer reference programs, advisory boards, and customer councils are vital activities in B2B marketing. But these activities risk sliding into second-class status among executives if marketers fixate too much on numbers and not enough on creating community involvement among these highly-engaged c ...

B2B Marketing POSTs by ... - b2bmarketingpost.com · Rank: 128,125 · 31 references

139 days ago by Brian Callahan

Customer success/reference programs are always one of the most challenging initiatives at any organization. Anytime you are trying to coordinate multiple internal resources along with external constituencies, it makes for an interesting assignment. The surprising thing is that so many organizations ...

Dance With Strangers - dancewithstrangers.com · Rank: 170,281 · 10 references

141 days ago by Laura Ramos

Making your customer reference program, advisory boards, customer councils, and communities relevant to C-level management means you need to speak their language and help them pursue their objectives. Not yours. Taken individually, a reference or communities program may not show up on your firm’s ex ...

B2B Marketing POSTs by ... - b2bmarketingpost.com · Rank: 128,125 · 31 references