7 days ago by Casey Hibbard

Most of us – for better or worse – have had a fast-food hamburger. It usually arrives in paper, often drippy and with an already soggy bun. The burger gets the job done, but not memorably. Compare that to eating the hamburger at an upscale restaurant. The menu talks about "grass-fed" beef, "artisana ...

Stories That Sell » Blog - storiesthatsellguide.com · Rank: 194,960 · 6 references

12 days ago by Casey Hibbard

In sales and marketing, it’s the ultimate question. How do you get the right information in front of a prospect at the right time? It’s especially tricky now that customers self-direct their learning online. As you grow your stable of customer case studies and success stories, organize them so that ...

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19 days ago by Casey Hibbard

During the NFL playoffs, referees’ calls can ultimately decide a win or loss. Their job is to know the rules and make sure that players follow them. But sometimes their calls inspire boos from the coaches, players and fans. Freelance copwriters are not unlike referees. On a project, writers are ofte ...

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27 days ago by Casey Hibbard

We tell stories with words. But also with pictures. In fact, depending on your industry, images can be just as important as the narrative. If you’re a graphic designer, or create a product that people can see or hold, then your prospects clearly want to see examples of that. An Australia design firm ...

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36 days ago by Casey Hibbard

Today’s a big day! It’s the first anniversary of the release of the book, Stories That Sell. It’s been a great year, and in honor of the occasion, I’m giving away a 43-page PDF excerpt of Stories That Sell, which covers the whys and hows of creating, managing and using customer stories. This meaty c ...

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95 days ago by Casey Hibbard

Every night, I watch the national evening news for a quick summary of what’s going on in the world. Whether the story’s about swine flu or the weather, the reporters almost always bring in the human element – and lead with that human connection to engage the audience. How? By featuring people affect ...

Stories That Sell » Blog - storiesthatsellguide.com · Rank: 194,960 · 6 references

95 days ago by Casey Hibbard

Every night, I watch the national evening news for a quick summary of what’s going on in the world. Whether the story’s about swine flu or the weather, the reporters almost always bring in the human element – and lead with that human connection to engage the audience. How? By featuring people affect ...

Stories That Sell » Blog - storiesthatsellguide.com · Rank: 194,960 · 6 references

111 days ago by datainherit

It is true that we don’t like discussing our own mortality or planning ahead for the inevitable. However, that attitude is exactly what brought one of our customers to us and, thanks to her agreement, we would like to share her email with you on our blog so that others may avoid the situation that s ...

Datainherit's Blog - datainherit.wordpress.com

140 days ago by Casey Hibbard

Can 140 characters lead to more leads and sales? Absolutely. There are countless tales of Twitter wins these days. Several companies I follow on Twitter are Tweeting about their customer success stories. While you can’t tell your whole story in that amount of space, you can pique followers’ interest ...

Stories That Sell » Blog - storiesthatsellguide.com · Rank: 194,960 · 6 references

155 days ago by Casey Hibbard

Just like a sales pitch, it's essential to be organized when approaching customers about participating in case studies and success stories. They want to know exactly what's involved, how you plan to use their stories, and how they benefit. Create what I call a "pitch package," which provides all the ...

Stories That Sell » Blog - storiesthatsellguide.com · Rank: 194,960 · 6 references