15 days ago by Brian Johnson

Welcome to the Weekly Roundup, a new feature of the Projectline blog. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to some of the articles we liked this week. As always, we’d love to get your take, so feel free to leave a ...

Projectline Services, Inc. ... - projectlineinc.com · Rank: 160,538 · 22 references

65 days ago by Keith R. Crosley

At our recent "Proofpoint Inner Circle" customer events, we had a great opportunity to interview several of our enterprise customers about how and why they use Proofpoint Enterprise solutions for email security, data loss prevention, email encryption, regulatory compliance, archiving and electronic ...

Proofpoint: Security, ... - blog.proofpoint.com · Rank: 43,088 · 25 references

66 days ago by Casey Hibbard

In journalism, a person's direct quote is sacred. What's said is said, and any journalist with integrity doesn't change a word. While customer case studies have many similarities to journalism, they're not. It's marketing. And customers have the chance to review and approve their stories and direct ...

Stories That Sell » Blog - storiesthatsellguide.com · 6 references

100 days ago by Emily Sampson Business Development Manager

We are always on the lookout for new opportunities to share information about LeaseWeb, hosting and dedicated server news, customers and our products. The LeaseWeb YouTube channel was selected by us to be the latest medium to enable us to further engage with our customers and our followers. It is a ...

LeaseWeb Blog - blog.leaseweb.com · 4 references

109 days ago by Casey Hibbard

What a difference a couple of months makes... Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study on one of his customers who had a great experience with his firm. Not only did the web site deliver for the company b ...

Stories That Sell » Blog - storiesthatsellguide.com · 6 references

121 days ago by Casey Hibbard

We all work hard to create attractive content. But just how useful is it in actually influencing buyers? Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report, which opens the lid on how B2B technology buyers consume marketing content. Of course, I want to know, what' ...

Stories That Sell » Blog - storiesthatsellguide.com · 6 references

138 days ago by Casey Hibbard

This Wednesday, I'll be the guest expert on a live Q&A on Erin Blaskie's Facebook page. Come join me and Erin at 1 EST on Sept. 28, and bring your questions about marketing with customer case studies and success stories! Click over and like Erin's page to join in. Learn more about Erin, entrepreneur ...

Stories That Sell » Blog - storiesthatsellguide.com · 6 references

142 days ago by Casey Hibbard

Over and over, we hear that most buyers don't really read marketing copy, but rather skim it. So how does that affect the way you present customer stories? First, that may not always be true. Some skim while others want to read more. Or, someone might intially skim but read more closely further into ...

Stories That Sell » Blog - storiesthatsellguide.com · 6 references

170 days ago by Casey Hibbard

A customer story can't just be interesting or results-oriented. It also needs to sell. Even more critically, it needs to influence the intended audience. Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever ...

Stories That Sell » Blog - storiesthatsellguide.com · 6 references

191 days ago by Casey Hibbard

Why do customer success stories work? Why are they more important than ever? And how do you create quality video customer stories for your marketing efforts? I am honored to be a featured expert for The Light Group, a digital media company. Check out the video interview above, where I talk about the ...

Stories That Sell » Blog - storiesthatsellguide.com · 6 references