2 days ago by Casey Hibbard

Every night, I watch the national evening news for a quick summary of what’s going on in the world. Whether the story’s about swine flu or the weather, the reporters almost always bring in the human element – and lead with that human connection to engage the audience. How? By featuring people affect ...

Casey Hibbard - successstorymarketing.typepad.com/ssm · 6 references

17 days ago by datainherit

It is true that we don’t like discussing our own mortality or planning ahead for the inevitable. However, that attitude is exactly what brought one of our customers to us and, thanks to her agreement, we would like to share her email with you on our blog so that others may avoid the situation that s ...

Datainherit's Blog - datainherit.wordpress.com

46 days ago by Casey Hibbard

Can 140 characters lead to more leads and sales? Absolutely. There are countless tales of Twitter wins these days. Several companies I follow on Twitter are Tweeting about their customer success stories. While you can’t tell your whole story in that amount of space, you can pique followers’ interest ...

Casey Hibbard - successstorymarketing.typepad.com/ssm · 6 references

61 days ago by Casey Hibbard

Just like a sales pitch, it's essential to be organized when approaching customers about participating in case studies and success stories. They want to know exactly what's involved, how you plan to use their stories, and how they benefit. Create what I call a "pitch package," which provides all the ...

Casey Hibbard - successstorymarketing.typepad.com/ssm · 6 references

68 days ago by admin

Energy Management Software Helps Security Company Lower IT Energy Costs

New Star Energy Services - newstarenergyservices.com · 1 reference

69 days ago by admin

Looking for ways to save energy on computers, Ethan turned to the ENERGY STAR website, where in addition to energy efficient hardware listings and best practices, he discovered a software-based desktop computer energy management solution that supports both the Windows and Mac platforms—Faronics Powe ...

New Star Energy Services - newstarenergyservices.com · 1 reference

72 days ago by Casey Hibbard

Compelling customer case studies and success stories do many things... Close a sale Land PR Generate leads Upsell to existing customers Train new sales reps and employees Can we add to the list, help you keep an existing customer that is considering moving to another product or service? And, here's ...

Casey Hibbard - successstorymarketing.typepad.com/ssm · 6 references

82 days ago by Kirsten

As promised, here’s another installment in my fantabulous extradeliscionary mini course: Top Notch Customer Case Studies. I introduced the series here if you want to read that. Short version: I’ve been doing this for a long time, I know what I’m doing, and I’m ready to perform the ultimate brain dum ...

KirstenMortensen.com - kirstenmortensen.com · 3 references

95 days ago by admin

The Stark Area Regional Transit Authority (SARTA), which serves the Canton, Ohio area, has a proud history as an agency that has set the benchmark for excellence in the transportation industry. SARTA maintains a strong focus on fulfilling their primary mission—providing safe, responsive and efficien ...

Warwick Communications ... - warwickinc.com

101 days ago by Kirsten

Okay, this lesson will probably end up being the shortest, because it’s the one that interests me least ;-) But I have to include it I suppose, even though most of what I’ll post here should go without saying. 1. Know your audience — and write to it. If you’re targeting executives, for instance, mak ...

KirstenMortensen.com - kirstenmortensen.com · 3 references