38 days ago by der haltungsturner

Folge zwei der Blogposts rund um meine sechs Ansagen für 2012. Diesmal zu dem Thema, bei dem mich am meisten überrascht hat, dass es so kritisches Echo fand - und in diesem Fall noch nicht mal vor allem wegen schwach ausgeprägter Fähigkeiten zum sinnentnehmenden Lesen, sondern wohl, weil es einige w ...

45 days ago by Paulo Malinconi

El Manifiesto Cluetrain es un compilado de 95 tesis, redactadas para llamar a la acción, para todos los negocios que operan en un nuevo mercado contestadísim

59 days ago by Josh Morgan

Image from NYTimes.com For several years there has been a steady drumbeat of stories of how artists and entertainers are having their work stolen and how the Internet has ruined their ability to make a living. Yes. it has changed things. In the wake of Napster, there were many stories about how thin ...

80 days ago by proteo2000

Ha caído en mis manos este libro y me ha gustado tanto que decidí compartirlo con ustedes (aprovechando que la licencia Creative Commons lo permite). Prólogo del libro Descargar e-book No sabemos casi nada de algo que está en la base de casi todo: la información. La información es la sustancia del m ...

85 days ago by knowomy

la P más importante del marketing es la de Prosumer, o la C de cliente. en el marketing electrónico es importante observar el medio dónde nos movemos. En el caso del e-marketing, estamos en la red. y la red ahora (desde hace poco) es una conversación. Le llaman red social. Vender en la red social fu ...

90 days ago by George

I’m working on a longer article about this topic for Berklee’s Music Business Journal, but it’s a theme, I think, worth exploring from a variety of vantage points. The main thrust of my journal article is that social media has failed to live up to its promise. Essentially, the guttering candle flame ...

95 days ago by turbotodd

Have you been wanting to get your two cents in on the broad topics that impact and influence the growth and uptake of social business? Yes? Well, you now have your opportunity. IBM has partnered with the World Wide Web Consortium, the international body where member organizations and the public work ...

101 days ago by massimo

Mi sembra la giornata giusta, visto il calendario. Mi sono avvicinato ai temi di web, marketing e comunicazione a inizio duemila, con il Cluetrain Manifesto. Rimango convinto della bontà di gran parte delle tesi ivi esposte. Amo, in particolare, l’idea di Doc Searls su cosa conta sul web, the need t ...

102 days ago by massimo

Mi sembra la giornata giusta, visto il calendario. Mi sono avvicinato ai temi di web, marketing e comunicazione a inizio duemila, con il Cluetrain Manifesto. Rimango convinto della bontà di gran parte delle tesi ivi esposte. Amo, in particolare, l’idea di Doc Searls su cosa conta sul web, the need t ...

146 days ago by sradick

Image Courtesy of Flickr user cgallent Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones. Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI? How should they work together? ...