Almost 40 years after Cadbury and Schweppes joined forces, the two are once again going their separate ways. Cadbury plc made its modest debut as a pure confectionery manufacturer on the FTSE last week. This week sees its former beverage business listed in New York as DPSG - Dr Pepper Snapple Group. ...

2 days ago · Branding Strategy Insider · brandingstrategyinsider.com by Mark Ritson 157 references

A woman seductively drinks Schweppes and rolls fruit against her skin.

3 days ago · splendAd.com - Recently ... · splendad.com

Cadbury Dairy Milk has released its latest piece of entertainment, this time featuring airport vehicles racing down a runway to the strains of Queen's "Don't Stop Me Now." Clearly, nobody can stop these guys. They're the folks who brought us a gorilla drumming to Phil Collins' "In the Air Tonight. B ...

10 days ago · Dim Bulb · dimbulb.typepad.com/my_weblog by Jonathan 23 references

I know that I shouldn’t do another post on Cadbury Schweppes because cheap publicity is what they after (and it doesn’t come cheaper than me), but yet again the marketing folks there have done something that I just can’t ignore. Even though I really to. In USA Today yesterday, which I read as I repu ...

11 days ago · the daily (ad) biz · dailybiz.wordpress.com by dailybiz 43 references

A woman discovers her crops have been eaten by rabbits, and her 7Up was raided too.

12 days ago · splendAd.com - Recently ... · splendad.com

Snapple use to be a fun, innovative brand. It had great advertising with the Snapple woman, Howard Stern loved it and it seemed primed for bigger and better things…then it was sold and sold again and under the aegis of Cadbury Schweppes, it seems, to paraphrase one commenter, primed for sale to Coke ...

19 days ago · the daily (ad) biz · dailybiz.wordpress.com by dailybiz 43 references

In the latest round in the international colour wars, pint sized chocolatier Darrell Lea has defeated international retailer and bully boy Cadbury Schweppes for control of the colour purple in Australia. In DIFFUSIONblog 25/5/07 we reported that Cadbury had won an appeal in which it claimed that sin ...

30 days ago · DIFFUSION · diffusionblog.blogspot.com by DIFFUSION 2 references

A new global system to measure and record the carbon footprint of beverages is being introduced at the InnoBev Global Soft Drinks Congress in Moscow. This article talks about the reasons that global drink manufacturers have chosen to take this step.

30 days ago · BusinessAssurance.com · businessassurance.com by Alex Briggs 8 references

Tras cuarenta años de trabajo en conjunto, la red de agencias le dice adiós a DrPepper. La tradicional gaseosa norteamericana, del grupo CadburySchweppes, eligió a Deutsch como su nueva agencia creativa. La relación entre Young&Rubicam y DrPepper comenzó en 1969. Ya en 2005, la marca había llamado a ...

31 days ago · sitemarca · sitemarca.wordpress.com by sitedit 12 references

Yet again, the Daily (Ad) Biz was right. I have been posting for a while - just search Dr Pepper or Cadbury Schweppes if you would like the history - about the imminent loss of the Dr Pepper account by Y&R San Francisco. If I had been in town and posting I would have reported it earlier, but in this ...

33 days ago · the daily (ad) biz · dailybiz.wordpress.com by dailybiz 43 references