Blogs1 - 10 of 537 recent posts for tag:CMO
21
Nov
2009
Aaron’s story

1 day ago by bef

Aaron Saxton spent several years working as an enforcer of the Church of Scientology’s policies in the Sea Org. Aaron was one of the seven former Scientologists to have their letters tabled by Senator Nick Xenophon as he called for a senate inquiry to investigate the “criminal organisation”. Aaron s ...

Footbullet.net - footbullet.net · 6 references

20
Nov
2009
Are CMO’s Clueless?

2 days ago by Jay Deragon

Video social strategy

This entry is part 2 of 2 in the series social media directions Some of the articles I read make be wonder if the market and marketers are paying attention to their market. Then again since I spend everyday watching markets and the influence of social media on these markets maybe I am one of the few ...

The Relationship Economy...... - relationship-economy.com · Rank: 61,043 · 162 references

140conf Keynote by Jeffrey Hayzlett

2 days ago by ifranz

Nach der Yeah-Keynote von Johnny nun der Mitschnitt der Keynote von Jeffrey Hayzlett, CMO von Kodak. Unseren Besuchern wird Jeffrey mittlerweile bekannt sein von dem Floatingcast Event in Hamburg. Jeffrey ist (auch nach dieser Keynote) fr mich eine echte Rampensau mit garantiertem Spaßfaktor …

IFRANZNATION.de - ifranznation.de · Rank: 167,727 · 8 references

Booz & Company und Handelsblatt kren „CMO of the Year 2009″

2 days ago by dreizeiger

Die Unternehmensberatung Booz & Company hat gestern Abend in Frankfurt in Zusammenarbeit mit dem „Handelsblatt“ die Auszeichnungen „CMO of the Year 2009″ verliehen. Als beste Chief Marketing Officer aus 17 Nominierungen wurden Simon Clift von Unilever, Thierry Antinori von der Lufthansa sowie Jacque ...

Der Treposé Blog - dreizeiger.wordpress.com

The Marketing Hot Seat: Rachel Happe

2 days ago by adam

If you don’t know Rachel Happe yet, you are missing out. I’ve had the sincere pleasure of getting to know Rachel in the local Boston social media scene, and it was clear from my first conversation with her that she knows social media and the power of community unlike most. With a background that inc ...

:: a thousand cuts :: adam ... - adamhcohen.com · Rank: 74,201 · 82 references

Arrest the CMO’s of the World

3 days ago by Scott

Ok maybe not all, just some. I will either never work in this town again or people will agree with me and support this movement. I started this business because I thought there was tremendous waste in the advertising and marketing world. There is. There are many great agencies and many smart, creati ...

TAOW - blog.taowmarketing.com

19
Nov
2009
7 Articles Every CMO Should Read

3 days ago by Timo Jäppinen

Here are seven the most useful articles of this blog for marketing directors. 1. Why Ad Agencies Will Not Take Their Own Medicine? 2. In Search of Advertising That Sells 3. 3 Signals: Why The Future of Advertising is Digital Direct Marketing 4. The Golden Opportunity of Advertising 5. Why Digital Ag ...

Timo Jäppinen's Blog - timojappinen.com

18
Nov
2009
Strategic Planning Analogy #292: Parachuting Cats

4 days ago by Gerald Nanninga

THE STORY Back in the 1950s, malaria broke out amongst the Dayak people of Borneo. It was serious enough to call in the World Health Organization (WHO) to find a solution. Their solution? Spray large amounts of the chemical DDT on the island. The good news was that this effort was effective in killi ...

Planninga from Nanninga: A ... - planninga-from-nanninga.blogspot.com · 1 reference

CMOs Need Greater Engagement Internally And Through Social Networks…

4 days ago by Sherri

More than four out of five (84 percent) chief marketing officers (CMOs) allocate less than ten percent of their budgets to experimenting through social media and non-traditional communications channels, with more than half (55 percent) allocating just five percent or less, according to a study by Th ...

JoryPepper Communications - jorypepper.com · Rank: 194,916

17
Nov
2009
Dear CMOs, Wake up to Social Media challenge

5 days ago by hkotadia

In my previous post titled What is Social CRM and why it is important, I have highlighted the phenomenal growth in number of Social Media users and importance of engaging customers through Social Media for building trust and brand loyalty. Given statistically significant correlation between social m ...

Thoughts on Social CRM and ... - hkotadia.wordpress.com

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