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thismoment’s Latest Buy Brings Fresh Blood to Content Marketing
// technology
2 days ago
by Mellisa Tolentino
thismoment, Inc., the provider of social content management software for brands that want to rapidly and effectively engage consumers across social and mobile platforms, acquired Position2 Brand Monitor, a leading social media monitoring and engagement platform. Position2 Brand Monitor will now be k ...
SiliconANGLE - siliconangle.com · Rank: 2,414 ·  311 references
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National Study quantifies the ‘Sharing Economy’ Movement.
2 days ago
by HispanicPro
The Sharing Economy movement has gone mainstream. According to a national consumer study, not only did a 60 percent of overall respondents find the concept of sharing appealing, but a full 71 percent of those who have used shareable products expect to continue. The data confirms both the health of t ...
Untitled blog - hispanicaccountplanner.com · Rank: 186,630 · 1 reference
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The rise of collaborative consumption.
2 days ago
by HispanicPro
I’ve been very interested in the emerging trend of collaborative consumption, where people share goods and services collectively rather than buying them individually. This has huge implications for standard business models, which assume that you can sell more stuff because everyone wants one (or eve ...
Untitled blog - hispanicaccountplanner.com · Rank: 186,630 · 1 reference
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Does ‘Liking’ a Brand drive User Loyalty?
// technology
2 days ago
by HispanicPro
When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months. Although this statistic may seem promising for brands, how “liking” a brand ...
Untitled blog - hispanicaccountplanner.com · Rank: 186,630 · 1 reference
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Gut Feeling or Analytics – which is better?
3 days ago
by Paul Dunay
So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all ...
Social Media Darwinism - pauldunay.com · Rank: 196,611 · 120 references
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AdVoice: Ode to the O-Ring: Expertise Beats Price Pressures Every Time
// technology
3 days ago
by Danny Turnbull@gyro
[1]Differentiating an O-ring is no easy task. Often it comes down to a battle over price. This is the case with many commodity-type items because, ostensibly, they are all very similar. This trend has been accentuated by the current economic state of the United Kingdom and public-sector spending cut ...
Forbes Network Activity - blogs.forbes.com/network/rss · Rank: 35,306
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Five Years From Now, CMOs Will Spend More on IT Than CIOs Do
3 days ago
by Lisa Arthur
Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping --or even slowing down –any time soon. In fact, Gartner analyst Laura McLellan [1] recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs. At first, that prediction may ...
Forbes Network Activity - blogs.forbes.com/network/rss · Rank: 35,306
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Rise of Social Business -…
4 days ago
by TheSocialCMO
Rise of Social Business – Broader than FB, Twitter, #IN http://t.co/fB5Dpv49 by @ckburgess #cio #cmo #ceo #socbiz
THE SOCIAL CMO - thesocialcmo.com · Rank: 38,914 · 89 references
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Vital Business Ritual: Being Thankful
4 days ago
by Brad Rutledge
Brad T. Rutledge, CXO Vantage CMO When I landed my first job, I was so excited. Excited for the opportunity, excited to prove myself, to change the world … But perhaps I was most excited for my paycheck! After being a poor college student, I was going to be making more money in just a few months tha ...
CXO Vantage - cxovantage.com
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