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Building a Customer Experience Strategy
15 d
This sounds like an ambitious post and I guess it is, but let me say up front that there is no "one size fits all" answer to how to build a customer experience strategy. There are though, some things that you ...
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Whisk Your Marketing Off on a World Tour, Courtesy of Facebook
51 d
Comment Print Article Email Permalink Written on Apr 2, 2013 Author Lucy Jacobs | Comhroinn Whisk Your Marketing Off on a World Tour, Courtesy of Facebook ADOTAS – As the number and importance of global brands ...
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How Marketing Science Moves CMOs Beyond the Data Mayhem
58 d
Ari Sheinkin, Vice President, Client Insights, IBM By Ari Sheinkin Imagine an office full of static and noise. You hear YouTube blaring over bad speakers, competing with a dozen mobile calls and an in-person ...
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The Art of Listening “Completely” to Social Data
65 d
Erick Brethenoux, Director, Business Analytics and Decision Management Strategy, IBM Software Group By Erick Brethenoux CMOs would do well to heed Ernest Hemingway’s time-tested advice: “When people talk, ...
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Technology and the Effective Marketer (Part One)
70 d
Marketing, more than most business functions, has seen a great deal of disruption and change over the past several years, fueled by the Internet, the social web, social media and social networks. The dramatic ...
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Using Social Insights to Zero in on the ‘Demographic of One’
70 d
Craig Hayman, General Manager, IBM Industry Solutions By Craig Hayman Since IBM launched its Smarter Commerce initiative two years ago, we’ve seen companies across industries transform the way they buy, market, ...
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