11 days ago by Mfg1

Surveys can provide unique input from prospects as well as customers. Consider using surveys in lead-nurturing programs to maintain relationships and drive customized offers. B2B marketers can use this new information to categorize leads and determine next steps for each.

Wordpress Trial Demo - www3.clientintra.net/wordpress

11 days ago by Mfg1

Direct marketing is supposed to be all about reaching out and touching customers and prospects in a dynamic way, as well as managing one-on-one relationships with target individuals through to conversion or actual deals.

Wordpress Trial Demo - www3.clientintra.net/wordpress

20 days ago by Brian

A couple of new/notable items from the folks over at Oliver Russell: Neal Moore has been hired as Creative Director. Neal comes to Oliver Russell by way of Pasadena, California, where he was most recently with The Kern Organization in Los Angeles. BtoB Magazine named Oliver Russell among the top 100 ...

Idaho Ad Agencies - idahoadagencies.com · Rank: 94,512 · 16 references

45 days ago by Gary Meyers

Our own Senior Search Strategist Robert Coats was recently featured in an article on search marketing in BtoB Magazine. Robert offered some expert insights into prospects’ search behavior, campaign structure, and lead gen: “There are so many things you can do with search as a lead-gen tool, and a th ...

Hodgson/Meyers - blog.hodgsonmeyers.com

48 days ago by benpitman

Recognised by BtoB Magazine and CRM Magazine for executive level and company-wide successes London – September 18, 2009 – Alterian (LSE:ALN), the leading international integrated marketing platform provider, discussed the successful momentum the company is experiencing in Q3 in the U.S., as seen by ...

Customer Communications ... - customercommunicationscommunity.com · Rank: 43,298 · 40 references

110 days ago by Kristen

I just finished reading a great article in BtoB magazine, “ Social media use soars among b-to-b marketers.” The article goes into some detail about a study that shows a lot of growth in using social media and “newer media” as marketing tactics. One key point that I latched onto is: “Asked what “newe ...

Primum. Get a Lot. - primumagency.com/blog · Rank: 167,110 · 1 reference

110 days ago by anant

by Christopher Vitrano, Nielson Schmidt In a recent BtoB Magazine article, “Aon sets global goals for soccer sponsorship,” we learned that the insurance brokerage company inked a four-year, $132 million sponsorship deal with Manchester United. The article cited comments from several Aon executives a ...

The B2B Brand Debate - b2bbranddebate.com · 4 references

120 days ago by jacobsagency

Technology marketers are faced with many challanges today, and it’s critical that they are doing the most with what they have. Luckily, through a well planned, high-quality lead nurture program, you can leverage your own captive, qualified audience to increase your close ratios, shorten sales cycles ...

Tech Marketing Blog - jacobsagency.wordpress.com · Rank: 188,846 · 4 references

126 days ago by mkabele

That’s what it takes to succeed in today’s crazy economic world, according to the winners in this year’s “Top Agencies Special Report”, as noted in a recent BtoB Magazine article. I’ve blogged about this concept before, but clearly, if you can be proactive and come up with creative programs and solu ...

Mkabele's Blog - mkabele.wordpress.com · 2 references

143 days ago by Michelle

We’ve been talking to a lot of our clients about the value of a corporate blog. To extend those conversations, I thought I’d provide a link to this great interview in BtoB Magazine with Chris Baggott, CEO and co-founder of Compendium Blogware. He believes that blogs can be very effective search mark ...

Story Assistant - storyassistant.com · Rank: 198,599 · 10 references