3 days ago by Lisa Gerber

Today’s guest post is written by Lisa Gerber. It’s been awhile, but recently, I’ve been reacquainted with a long lost love. Yes, media relations. That long lost love? Media relations. As the chief content officer for Spin Sucks and Spin Sucks Pro, I have been mostly on the receiving end of pitches, ...

Spin Sucks - spinsucks.com · Rank: 2,873 · 492 references

4 days ago by Scott Hepburn

Want to market your product or brand to a Millennial? Never mind Facebook; the key to marketing to Millennials lies in reaching the complete strangers who influence them. Bazaarvoice CMO Erin Nelson recently wrote in Forbes magazine that Millennials making a buying decision are likely to seek advice ...

Media Emerging - mediaemerging.com · Rank: 55,057 · 108 references

10 days ago by Lee Odden

Is Your Blogger Relations Using Push & Pull PR Tactics? Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk about them. It’s a great question because mentions and links from influential content sources are price ...

Online Marketing Blog - toprankblog.com · Rank: 3,468 · 3517 references

11 days ago by Uday

If you are involved in technology PR (either agency or client side) you’ll have come across press release wire services which help to pump out releases to large numbers of media who subscribe according to their interests. But a recent post on the Econsultancy blog questions whether they are any use ...

CloudNine PR - cloudninepr.com

12 days ago by Dave Fleet

Last week I had the pleasure of presenting a revised approach to blogger relations, to a packed room at the inaugural Dx3 Canada digital trade show. Following the presentation, several attendees reached out to me asking that I post the presentation online. So, here it is. Getting the Insiders Onside ...

davefleet.com - davefleet.com · Rank: 31,600 · 958 references

18 days ago by Scott Hepburn

Okay, so you’re a brand manager or PR rep and you want to pitch your story to bloggers. You get that it’s a two-way street and you’re sincere about building a relationship. How do you get started? On a recent episode of The Marketing Squad, I shared eight tips for building brand-blogger relationship ...

Media Emerging - mediaemerging.com · Rank: 55,057 · 108 references

38 days ago by Chris Abraham

It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This [...] It’s always a tou ...

Chris Abraham - chrisabraham.com · Rank: 67,318 · 313 references

44 days ago by Amanda LeGaux

The pet blogosphere is a thriving community filled with passionate animal lovers and activists. The GREENIES ® Brand team frequently interacts with many members of this community and has made some great friends along the way. This holiday season, The GREENIES ® Brand teamed up with some of these fri ...

Greenies Writers' Pad - writerspad.greenies.com

47 days ago by Guest

Today’s guest post is written by David Meerman Scott. I’ve been in and around the real-time news business my entire career, both on the news creation side (working for Knight-Ridder and other publishers) and the PR side of the house. The transformation I see in the news business right now opens the ...

Spin Sucks - spinsucks.com · Rank: 2,873 · 492 references

60 days ago by Amanda LeGaux

How do you plan to give back this holiday season? The GREENIES ® Brand team is making the holidays a little brighter by supporting the third annual Santa Paws Drive, created by Dorian Wagner, founder of Your Daily Cute. The Santa Paws Drive allows animal lovers to make virtual donations to shelter a ...

Greenies Writers' Pad - writerspad.greenies.com