4 hours ago by Jamie Bull

Donna had a great post last week about understanding the media’s perspective in order to be a better PR person. I loved her post and it got me thinking that her philosophy can be applied to far more than just media relations. One of the reasons why CCA is able to be so successful is that we don’t ju ...

Boston Marketing, Public ... - commcreative.com/blog

7 hours ago by Jed

Kerry Gaffney and Darika Aherns, I bloody love them both. They both spit truth and fire and always manage to post my brain thoughts on their blogs. Until now. Darika and Kerry both recently posted about blogger outreach, they both wrote how, due to small campaign scales, we should shift focus from i ...

Jed Hallam - rock-star-pr.com · Rank: 70,354 · 45 references

1 day ago by Jed

The Forrester blogger debate is an interesting one. For those of you that don’t know, here are the spark notes; Forrester released new guidelines that instruct analysts to host anything analysty on the Forrester blog, not a personally branded one. Most of you won’t have gotten this far, as it seems ...

Jed Hallam - rock-star-pr.com · Rank: 70,354 · 45 references

8 days ago by franchisepr

Is MatchPoint a Media Directory? I don’t think so. I see media directories as books, lists, or software that hold phone numbers and email addresses for the journalists who I already know. The annual or semi-annual updating process for media directories – whether the old Bacon’s books or online datab ...

MatchPoint - prmatchpoint.wordpress.com

8 days ago by John Cass

Transparency has long been a big topic of conversation amongst bloggers and social media watchers. The argument for transparency is that social media when conducted well is about personal relationship building, rather than creating content. If relationships are formed between people instead of compa ...

PR Communications - pr.typepad.com/pr_communications · Rank: 9,805 · 211 references

8 days ago by Shari

from Putting the Public Back in PR by Brian Solis and Dierdre Breakenridge: In their chapter on the New Rules for breaking company news, PPBPR authors suggest that PR people learn how to communicate effectively with a whole new set of media, i.e., the army of bloggers publishing content on every sub ...

How To Do Social Media by ... - howto.performancesocialmedia.com

11 days ago by David Reich

Shift is an opportunity for PR agencies It's probably not a surprise to anyone that four out of five marketing execs expect to see an increase in digital projects and the budgets to support them. Some of this should spell good news for the Public Relations field, which will be called upon to create ...

my 2 cents - reichcomm.typepad.com/my_weblog · Rank: 130,461 · 101 references

12 days ago by exeqnation

How can I ensure that my blogger relations efforts are in compliance with the new FTC guidelines? _______________________________________________________________ Kayleigh Fitch, blogger relations expert While the FTC’s updated Guides Concerning the Use of Endorsements and Testimonials in Advertising ...

exe.QnA.tion - exeqnation.wordpress.com

12 days ago by Kami Huyse

A few weeks ago I wrote about an interesting phenomenon I have encountered in Twitter where people willingly pass on information but where few actually take any action on that information exchange, I called it Why Twitter is Making Us Lazy. I would be willing to bet that this is the same in other lo ...

Communication Overtones - overtonecomm.blogspot.com · Rank: 13,160 · 415 references

14 days ago by John Cass

Shel Holtz discusses the merits of establishing social media guidelines for your company. Inspired after he read Thomas Nelson CEO Michael Hyatt's post where Hyatt explains why companies don't need a social media policy. Hyatt had given five reasons why your company doesn't need a social ...

PR Communications - pr.typepad.com/pr_communications · Rank: 9,805 · 211 references