1 day ago by prworkbench

I’ve been working on a research project for the past few weeks regarding the pitching of bloggers. I’m reaching out to thousands of bloggers on behalf of the MatchPoint application for PR pros to gauge their interest in receiving pitches, news, notes, and social media news releases from MatchPoint’s ...

PR Workbench by Jack Monson - prworkbench.wordpress.com · 3 references

3 days ago by Susan Bardack

Susan Bardack is chief marketing officer for iZoca.com, a social networking website for individuals, groups and organizations. iZoca provides tools to help groups connect and share information privately, while also helping them to spread their message publicly. Sometimes in marketing and in particul ...

Penn Olson - penn-olson.com · Rank: 4,725 · 87 references

4 days ago by John Cass

Customers want to be treated fairly, if problems occur, customers desire to understand the reason why their expectations are not being met. Transparency is a way to ensure fair dealing with customers by revising any customer expectations about their relationship with you as a vendor. Transparency in ...

PR Communications - pr.typepad.com/pr_communications · Rank: 8,704 · 182 references

5 days ago by LauraTomasetti

I had the pleasure of moderating an informative panel of leading brands and bloggers in the parenting space at last month’s Marketing 2 Moms conference. We’ve edited the two-hour session down to a 13-minute podcast, packed with tips and insights – worth a listen as you’re building your 2010 campaign ...

360PR Blog - 360prblog.com · 7 references

5 days ago by John Cass

Social media has appeared because the web is here and people are talking to one another online, consumers create content without needing media intermediaries and as a result are free to talk about products, brands, ideas and society. Consumers now expect companies will conduct a dialogue with them o ...

PR Communications - pr.typepad.com/pr_communications · Rank: 8,704 · 182 references

7 days ago by Dave

The social media strategy group at Hill & Knowlton Canada was thrilled to get the news that we had received two awards of merit from the Society for New Communications Research at its recent awards gala at Harvard. Our influencer analysis work for WaterfronToronto was selected in the measurement inn ...

Dave Jones - davejones.ca/blog · Rank: 82,691 · 157 references

10 days ago by Susan Getgood

Marketing Roadmaps has been pretty serious of late, and likely will be so again as I continue to dig into topics related to the FTC endorsement guidelines. But today, my friends, I received an email pitch I just have to share with you. Here’s the pitch: And here’s the accompanying picture: I guess s ...

Marketing Roadmaps - getgood.com/roadmaps · Rank: 40,865 · 68 references

10 days ago by Kipp Bodnar

In many B2B niches bloggers hold a lot of influence over decision making and can influence traditional media coverage. The problem is that B2B marketers treat bloggers as objects of a direct marketing campaign and bombard them with mail, e-mails and yes sometimes even faxes! My news flash for B2B ma ...

Social Media B2B - socialmediab2b.com · Rank: 5,742 · 76 references

11 days ago by Jamie Carracher

Photo from the GLyon- Science Blogging Conference 2008 (Credit: Flickr user projex55) I am part of an active team that provides “blogger relations” support to a client that generates a lot of interest among diverse audiences. It’s a challenge that mixes passion and flexibility with relationship buil ...

Fleishman-Hillard ... - sustainability.fleishmanhillard.com · Rank: 155,718 · 3 references

12 days ago by John Cass

Now that social networking, social media, Twitter and Facebook have grown in importance, does a business blog have a role to play in your corporate communications strategy? Yes, because blogs work well and differently within the eco-system of the web. Here are three reasons for blogging. 1) If you w ...

PR Communications - pr.typepad.com/pr_communications · Rank: 8,704 · 182 references