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104 days ago by Tiziani Whitmyre, Inc. -- Public Relations

Sharon, Massachusetts – March 23, 2009 – The current economy is requiring business executives to question everything they know about marketing services – and demand that they squeeze every ounce of performance out of each marketing dollar. The good news is that creative thinking, combined with new W ...

Marketing Insights - tizinc.com/miblog

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153 days ago by Tiziani Whitmyre, Inc. -- Public Relations

In our continuing series, " The Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #5, which is: " Misunderstanding Public Relations." Public Relations (PR) is about generating coverage in the media that reaches your target audience. And yet most B2B PR programs spend their budgets paperin ...

Marketing Insights - tizinc.com/miblog

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160 days ago by Tiziani Whitmyre, Inc. -- Public Relations

In our continuing series, the " Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #4, which is: " Underestimating the Power of Your Web Site." OK, you have a web site. You’ve kept it updated. So what? Is it driving leads and business to your company? Is it reducing the cost of your market ...

Marketing Insights - tizinc.com/miblog

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181 days ago by Don

by Rick Whitmyre, president and a principal, Tiziani Whitmyre, Inc. During an agency lunch discussion, our focus turned to a subject that brings tears to the eyes of marketing executives: mistakes. Not minor gaffes; but money-wasting, product-killing, even career-ending mistakes. As we shared our wa ...

Marketing Insights - tizinc.com/miblog