2 days ago by Don

by Rick Whitmyre, president and a principal, Tiziani Whitmyre, Inc. During an agency lunch discussion, our focus turned to a subject that brings tears to the eyes of marketing executives: mistakes. Not minor gaffes; but money-wasting, product-killing, even career-ending mistakes. As we shared our wa ...

Marketing Insights - tizinc.com/miblog

79 days ago by Tiziani Whitmyre, Inc. -- Public Relations

by Rick Whitmyre, president and a principal, Tiziani Whitmyre, Inc. In our continuing series, the " Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #5, which is: " Misunderstanding Public Relations." Public Relations (PR) is about generating coverage in the media that reaches your targe ...

Marketing Insights - tizinc.com/miblog

85 days ago by Tiziani Whitmyre, Inc. -- Public Relations

by Rick Whitmyre, president and a principal, Tiziani Whitmyre, Inc. In our continuing series, the " Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #4, which is: " Underestimating the Power of Your Web Site." OK, you have a web site. You’ve kept it updated. So what? Is it driving leads ...

Marketing Insights - tizinc.com/miblog

100 days ago by Tiziani Whitmyre, Inc. -- Public Relations

by Rick Whitmyre, president and a principal, Tiziani Whitmyre, Inc. In our continuing series, the " Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #2, which is: " Thinking Tactics First, Not Strategy." In today’s, slash-the-budget, reorganize-daily marketing world, most ads, brochures, ...

Marketing Insights - tizinc.com/miblog

107 days ago by Don

by Rick Whitmyre, president and a principal, Tiziani Whitmyre, Inc. A while back, an agency lunch-time discussion focused on a subject that brings tears to the eyes of marketing executives: mistakes. Not minor gaffes; but money-wasting, product-killing, even career-ending mistakes. As we shared our ...

Marketing Insights - tizinc.com/miblog

135 days ago by Tiziani Whitmyre Inc.

by Rick Whitmyre, president and a principal, Tiziani Whitmyre, Inc. In our continuing series, the " Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #5, which is: " Misunderstanding Public Relations." Public Relations (PR) is about generating coverage in the media that reaches your targe ...

Marketing Insights - tizinc.com/miblog

142 days ago by Tiziani Whitmyre Inc.

by Rick Whitmyre, president and a principal, Tiziani Whitmyre, Inc. In our continuing series, the " Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #4, which is: " Underestimating the Power of Your Web Site." OK, you have a web site. You’ve kept it updated. So what? Is it driving leads ...

Marketing Insights - tizinc.com/miblog

149 days ago by Tiziani Whitmyre Inc.

by Rick Whitmyre, president and a principal, Tiziani Whitmyre, Inc. In our continuing series, the " Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #3, which is: " Overestimating the Power of Creative." Don’t assume great creative will produce great B2B results; that reaching your sales ...

Marketing Insights - tizinc.com/miblog

158 days ago by Tiziani Whitmyre Inc.

by Rick Whitmyre, president and a principal, Tiziani Whitmyre, Inc. In our continuing series, the " Five Deadly Sins of B2B Marketing," let's look at Deadly Sin #2, which is: " Thinking Tactics First, Not Strategy." In today’s, slash-the-budget, reorganize-daily marketing world, most ads, brochures, ...

Marketing Insights - tizinc.com/miblog

163 days ago by Don

by Rick Whitmyre, president and a principal, Tiziani Whitmyre, Inc. A while back, an agency lunch-time discussion focused on a subject that brings tears to the eyes of marketing executives: mistakes. Not minor gaffes; but money-wasting, product-killing, even career-ending mistakes. As we shared our ...

Marketing Insights - tizinc.com/miblog