"We generate quite a few leads from the free trial of our software, but not enough leads convert into paying customers. What can we do?" It's a question I've been asked by clients, seen on LinkedIn and other online forums, and a problem I had to help solve while working in the marketing/PR departmen ...
“Successful supply chain management, including managing demand, planning API and formulation production, packaging and distributing, is a goal shared by all pharmaceutical manufacturers. According to PharmaTech.com, effective supply-chain management is particularly important as the pharmaceutical in ...
The first return (of many) for companies wanting to receive business documents from their supply chain partners electronically, is because if they are properly integrated then it saves the recipient having to provide the resource to enter the document on the their own ERP system… http://knol.google. ...
Marketing metrics are important to me, but a recent blog post entitled, “ Medical Symptoms and B2B Marketing Processes” from Steve Woods of Eloqua on one particular metric hit a nerve with me. Steve states, “The natural flow of scoring leads, qualifying them, and then handing them off to sales is di ...
