1 day ago by Francisco Rosales

Tweet According the Content Marketing Institute, Content is one of the fastest growing segments in Marketing and an increasing number of marketers are relying more and more on their strategies to achieve success online. Is this a surprise to you? Because if it is, you have probably been living under ...

1 day ago by David Daniels

Many of you know me from teaching Pragmatic Marketing’s Effective Product Marketing and Product Launch Essentials classes. In this role I get the privilege of working with many marketing directors, product managers, marketing executives, and product marketing managers. This experience I wanted to sh ...

1 day ago by Juliann Grant

A new study reports that there has been a drop in the number of Inc. 500 companies who maintain corporate blogs. According to the authors, “Use of blogging may have peaked as a primary social media tool in the US business world. The new data shows adoption of blogging is declining for the first time ...

1 day ago by Jason Miller

by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. It was a fascinating look at how a properly optimized Linkedin page, both ...

2 days ago by Seth Resler

by Seth Resler According to Business Insider, the cost of a 30-second TV spot during the February 5 th Superbowl matchup between the New England Patriots and the New York Giants averaged $3.5 million, and topped out at a jaw-dropping $4 million. With companies like Hyundai buying a total of five ads ...

2 days ago by Seth Resler

by Seth Resler According to Business Insider, the cost of a 30-second TV spot during the February 5 th Superbowl matchup between the New England Patriots and the New York Giants averaged $3.5 million, and topped out at a jaw-dropping $4 million. With companies like Hyundai buying a total of five ads ...

3 days ago by Ian

A quick questionnaire for you. Your website should be your best marketing tool. Answer these three questions to see if your website stacks up. There are three categories your website has to perform in to make it a great marketing tool. These categories are; People need to find it, You need to engage ...

3 days ago by Maria Pergolino

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Why? Because we believe that to continue our fast growth we need to scale both paid programs as well as inbo ...

3 days ago by Maria Pergolino

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Why? Because we believe that to continue our fast growth we need to scale both paid programs as well as inbo ...

3 days ago by Francisco Rosales

Tweet I know what you’re thinking just by reading the headline of this post: Of course LinkedIn is better for B2B marketing and Facebook for B2C. But wait, that is not necessarily the case. I have to admit I’m not as active on LinkedIn as I am on Facebook, or even Google+. That’s probably because my ...