15 days ago by Michelle van Schouwen

… so we might as well learn something. Who said it best at the Florida Republican debate this week? Was it Ron Paul, who when asked about his opponents’ investments, said, “That subject really doesn’t interest me a whole lot”? Or Rick Santorum, stating that Newt Gingrich consulted with industry and ...

VSA Blog - vsamarketing.com/blog · 2 references

50 days ago by Timothy N. Mcmanus

Posted by admin on December 20th, 2011 at 09:21pm ‘B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends’ Study Released B2B Content Marketing Usage (by tactic) Los Angeles, CA (PRWEB) December 05, 2011 In 2011, content marketing has gained incredible momentum, fueling discussions around the W ...

Advertising Online - swobonet.info

51 days ago by Andrew Moravick

by Andrew Moravick | Tweet this Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s on the horizon, B2B marketers’ minds are already on next year. So what would be on the B2B marketer’s wish list for 2012? I ventur ...

It's All About Revenue: ... - blog.eloqua.com · Rank: 11,971 · 147 references

53 days ago by Guest

Today’s guest post is written by Ardath Albee. I was invited to join the panel of a roundtable over on Focus last week to share my thoughts on what B2B marketers learned in 2011 and make a few “bold” predictions about what’s coming at them in 2012. I was joined by Adam Needles, Michael Brenner and C ...

Spin Sucks - spinsucks.com · Rank: 2,873 · 492 references

59 days ago by MarketShare: Steve Olenski

About a month ago I wrote of the connection between marketing integration and Schoolhouse Rock [1]. I rewrote part of the lyrics to the classic "Interjections!" My lyrics were pretty pathetic but I was trying to make the case that integration is something consumers want yet so many companies are del ...

Forbes Network Activity - blogs.forbes.com/network/rss · Rank: 35,306

70 days ago by Cindy King

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? YouTube Releases YouTube Analytics: YouTube Analytics now gives you a quick overview and more detailed rep ...

The Social Schmuck - socialschmuck.com · Rank: 67,428 · 2 references

72 days ago by Priit Kallas

Eloqua, JESS3 and BrandGlue published a very cool presentation. The case study gives you the techniques that Facebook marketing firm BrandGlue employed to grow Eloqua’s Facebook community by 2,500%, Facebook-referred traffic by 150% and Fan engagement to 3 times industry norms. Key points: Stop usin ...

DreamGrow Social Media - dreamgrow.com · Rank: 4,035 · 153 references

100 days ago by Jesse Noyes

by Jesse Noyes | Tweet this What role does location-based marketing play in today’s global economy? What function does it serve for B2B marketing? We couldn’t think of a better person to ask than Aaron Strout, the co-author of “ Location-Based Marketing for Dummies” and head of location-based market ...

It's All About Revenue: ... - blog.eloqua.com · Rank: 11,971 · 147 references

102 days ago by dmishesq

Caution, sarcasm ahead! Are B2B marketers insane? I don’t reckon so, however if insanity is defined as doing the same body over and over and expecting a different result, then I’ve got a hardly any candidates for the nut house. I really saw a Request a Quote form on a technology vendor’s website thi ...

Cleveland Bankruptcy Blog - clevelandbankruptcy.pro/blog

121 days ago by ashleyh4

A recent 2011 Marketing study from Demandbase and Focus has found that Corporate B2B Websites are second only to personal contacts and referrals in generating new leads. Although, B2B marketers feel that the websites do underperform in lead generation and they have to utilize the data analytics more ...

Internet Marketing Advice Blog - ashleyhartmarketing.com/marketingblog