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Should B2B copywriters use long form sales letters on corporate websites?
77 days ago
by Matt Ambrose
Ah, the long form sales letter. Such a bone of contention among copywriters. Many will deride their length, saying nobody has the patience to read pages of copy these days, whilst direct marketing copywriters, who test avidly, will tell you otherwise. When discussing long form copy, many people will ...
The Copywriter's Crucible - copywriterscrucible.com
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