14 days ago by Bob

Bob Grant As a b2b Boston brand and marketing agency we are often asked to help companies to create a positioning statement. This positioning statement will help to define your company, your product, and your service to your target audience. A positioning statement, makes a clear declaration as to w ...

Focus On Brand - focusonbrand.com

51 days ago by The Marketing Network

In B2B, particularly in start up businesses, time and investment is reserved for R&D and production. If this is all that you do, you’re not going to make it. You’ll be another business with a great idea or a great product that finds itself a little lost in the commercial world. Your product is only ...

qubeMailer - qubemailer.com

65 days ago by Bob

by Bob Grant Ah, the old battle: which is more important the copy or the design? Any great copywriter and any talented designer know they need each other. If you are presenting a b2b brand strategy, you have to present both: stunning artwork with compelling copy. You’ve got to make a presentation so ...

Focus On Brand - focusonbrand.com

88 days ago by Bob

by Bob Grant While B2C branding encompasses that emotional feeling consumers experience when seeing a business’ logo or slogan, there is a different way of marketing that brand when it comes to getting this reaction from business to business. B2B branding has its own unique marketing efforts, howeve ...

Focus On Brand - focusonbrand.com

112 days ago by admin

Using Social Media To Build Your Personal Brand A lot of social media users realize that for you to get the most from social media site, you have to be an active member and supply information that is worthwhile. This is exactly what helps you create a personal brand that your audience can relate to. ...

B2B Marketing - bjyxjz.com

130 days ago by Brad VanAuken, The Blake Project

We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today, Pam, a VP of Marketing in Miami, Florida writes… "I work on a service business that is within a highly saturated b2b category. The company has experienced impressive growth without a formalized marketin ...

Branding Strategy Insider - brandingstrategyinsider.com · Rank: 11,182 · 848 references

138 days ago by Improving ROI

“What’s the biggest challenge to creating a successful B2B brand?” I am often asked this question, and without a doubt it’s the decision of what not to be— let me explain. So often, companies want to try and be everything to their customers. Does this sound familiar? Many times when we are working w ...

Ric Bender - improveroi.wordpress.com

153 days ago by LDMerriam

Most people don’t think of Al Qaeda and marketing in the same sentence. But marketing is important to Al Qaeda and so is the strength of its brand. It is the key to raising money, recruiting jihadis and motivating them to attack. The Al Qaeda features the Shahadah, the Muslim declaration of belief “ ...

Merriam Associates, Inc. ... - merriamassociates.com · 10 references

155 days ago by LawrenceMcGlown

I read a great article on B2B marketing: Risk-Averse B2B Brands | b2bmarketing.net. The author offered the perspectiv e of “taking the safe play” in expressing an organization’s business strategy. Having experienced this reality first-hand, I appreciate the view. “Vanilla marketing” stems from the b ...

The McGlown Group - becomeauthentic.wordpress.com

160 days ago by LDMerriam

The Hurun Report covers new ground with its release of the Most Valuable Chinese Home-grown Brands List 2011. As we posted earlier this year, creating brands is official Chinese government policy. Chinese leaders recognize that the big profits are in selling brands, not making products. Since openin ...

Merriam Associates, Inc. ... - merriamassociates.com · 10 references